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Freewill Freewill

Plant-Based. Non-Aerosol. Fresh Hair, Anywhere.

Achieve the freshness of just-washed hair in under a minute with our Reset & Refresh Dry Shampoo.

Shop Dry Shampoo

White scalp massager with soft bristles and 'Freewill' branding on top.

FREE Exfoliating Scalp Scrubber When You Purchase 2+ Bottles

$20 ‏‏‎ ‎FREE!

Gently exfoliates the scalp, boosts circulation, and ensures even product distribution.

Limited Time Only

Buy A Shampoo, Get The Conditioner Half Price

Start your clean haircare journey with this limited time offer. Enjoy healthier hair with pure ingredients you can trust.

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100,000+ Happy Customers

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Grayscale pixelated pattern resembling landscape or cityscape.Grayscale pixelated pattern resembling landscape or cityscape.Grayscale pixelated pattern resembling landscape or cityscape.'Abstract geometric silhouette of a city skyline.'Grayscale pixelated pattern resembling landscape or cityscape.
Grayscale pixelated pattern resembling landscape or cityscape.Grayscale pixelated pattern resembling landscape or cityscape.Grayscale pixelated pattern resembling landscape or cityscape.'Abstract geometric silhouette of a city skyline.'Grayscale pixelated pattern resembling landscape or cityscape.

Haircare Tailored For You

Choose your hair type or goal and discover powerful formulas perfect for your needs.

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Scalp & Detox

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A person with curly hair wearing a light green top, eyes closed, appearing serene.

Curls & Coils

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A person with long, straight, red hair against a light background.

Color Treated

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Smiling woman with long brown hair wearing a white top.

Restore & Repair

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Smiling person with long, wavy blonde hair wearing a light blue shirt.

Frizz Control

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Woman with long brown hair wearing a light blue top and jeans.

Volume Boost

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A woman with long, wavy blonde hair, smiling with closed eyes in a lavender top.

Blonde Preserve

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Life Changing Results For All Hair Types

The Reset & Refresh Dry Shampoo is an aerosol-free, eco-friendly formula essential for anyone looking to eliminate oily or greasy hair without the need for constant washing.

Before

Person with long, dark hair poses indoors wearing a black top.

After

A person with long dark hair poses, wearing a necklace and white top.

“My hair went from being super dry and brittle, with an itchy scalp to now being really moisturized, strong, and shiny!”

Clarissa M. uses: Restorative Repair Shampoo & Conditioner

Two bottles of Freewill restorative repair shampoo and conditioner.

Before

Person looking frustrated with tangled hair.

After

Smiling person with long, wavy hair posing indoors.

"I colored my hair for years and used heat daily, leading to frizz, damage, and split ends. Then I discovered Freewill. Now my hair is healthy, shiny, and hydrated."

Alexa L. uses: Clarifying Detox Shampoo & Conditioner

Bottle of Freewill Clarifying Detox Shampoo, 8.5 fl oz, with turquoise base.

Before

Close-up of a person's scalp, showing dark hair with visible dandruff.

After

Person with closed eyes smiling, showing top of their head and parting in hair.

"I colored my hair for years and used heat daily, leading to frizz, damage, and split ends. Then I discovered Freewill. Now my hair is healthy, shiny, and hydrated."

Alexa L. uses: Clarifying Detox Shampoo & Conditioner

Bottle of Freewill Clarifying Detox Shampoo, 8.5 fl oz, with turquoise base.

Before

A person with curly hair wearing a black tank top.

After

Person smiling, touching their curly hair, wearing a white sleeveless top.

“My hair was dull and lifeless before using Freewill's hair cycling routine. Now, it's vibrant, healthy, and full of life!”

Dawn W. uses: Curl Moisturizing Shampoo & Conditioner

Two bottles of Freewill curl moisturizing shampoo and conditioner with green labels.

Before

Person with long, dark hair poses indoors wearing a black top.

After

A person with long dark hair poses, wearing a necklace and white top.

“My hair went from being super dry and brittle, with an itchy scalp to now being really moisturized, strong, and shiny!”

Clarissa M. uses: Restorative Repair Shampoo & Conditioner

Two bottles of Freewill restorative repair shampoo and conditioner.

Before

Person looking frustrated with tangled hair.

After

Smiling person with long, wavy hair posing indoors.

"I colored my hair for years and used heat daily, leading to frizz, damage, and split ends. Then I discovered Freewill. Now my hair is healthy, shiny, and hydrated."

Alexa L. uses: Clarifying Detox Shampoo & Conditioner

Bottle of Freewill Clarifying Detox Shampoo, 8.5 fl oz, with turquoise base.

Before

Close-up of a person's scalp, showing dark hair with visible dandruff.

After

Person with closed eyes smiling, showing top of their head and parting in hair.

"I colored my hair for years and used heat daily, leading to frizz, damage, and split ends. Then I discovered Freewill. Now my hair is healthy, shiny, and hydrated."

Alexa L. uses: Clarifying Detox Shampoo & Conditioner

Bottle of Freewill Clarifying Detox Shampoo, 8.5 fl oz, with turquoise base.

Before

A person with curly hair wearing a black tank top.

After

Person smiling, touching their curly hair, wearing a white sleeveless top.

“My hair was dull and lifeless before using Freewill's hair cycling routine. Now, it's vibrant, healthy, and full of life!”

Dawn W. uses: Curl Moisturizing Shampoo & Conditioner

Two bottles of Freewill curl moisturizing shampoo and conditioner with green labels.

Before

Person with long, dark hair poses indoors wearing a black top.

After

A person with long dark hair poses, wearing a necklace and white top.

“My hair went from being super dry and brittle, with an itchy scalp to now being really moisturized, strong, and shiny!”

Clarissa M. uses: Restorative Repair Shampoo & Conditioner

Two bottles of Freewill restorative repair shampoo and conditioner.

The Reset & Refresh Dry Shampoo is an aerosol-free, eco-friendly formula essential for anyone looking to eliminate oily or greasy hair without the need for constant washing.

Trending

Hand-picked customer favs that enhance your hair’s health and beauty.

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Person with long dark hair and closed eyes wearing a green tank top.

Best for Curly/Coily Hair

Curl Moisturizing Shampoo & Conditioner

Shop Now

Person with long dark hair and closed eyes wearing a green tank top.

Best for Scalp Care

Clarifying Detox Shampoo & Conditioner

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Person with long dark hair and closed eyes wearing a green tank top.

Best for Frizzy Hair

Frizz Smoothing Shampoo & Conditioner

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Person with long dark hair and closed eyes wearing a green tank top.

Best for Hair Volume

Volume Boosting Shampoo & Conditioner

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Person with long dark hair and closed eyes wearing a green tank top.

Best for Dry & Damaged Hair

Restorative Repair Shampoo & Conditioner

Shop Now

Person with long dark hair and closed eyes wearing a green tank top.

Best for Curly/Coily Hair

Curl Moisturizing Shampoo & Conditioner

Shop Now

Person with long dark hair and closed eyes wearing a green tank top.

Best for Scalp Care

Clarifying Detox Shampoo & Conditioner

Shop Now

Person with long dark hair and closed eyes wearing a green tank top.

Best for Frizzy Hair

Frizz Smoothing Shampoo & Conditioner

Shop Now

Person with long dark hair and closed eyes wearing a green tank top.

Best for Hair Volume

Volume Boosting Shampoo & Conditioner

Shop Now

Person with long dark hair and closed eyes wearing a green tank top.

Best for Dry & Damaged Hair

Restorative Repair Shampoo & Conditioner

Shop Now

Person with long dark hair and closed eyes wearing a green tank top.

Best for Curly/Coily Hair

Curl Moisturizing Shampoo & Conditioner

Shop Now

Shop All

Co-Developed With Hair Experts

Expertly developed

formulas your hair will love

We’ve brought together the best dermatologists, trichologists and hair experts to create superior formulas for healthier, more vibrant hair.

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Close-up of ginger roots with rough, textured surface.

Ginger Root Oil

Packed with vitamins, fatty acids, and minerals to nourish hair.

Found in:

Blonde Preserve

Close-up of vibrant green leaves on a plant branch.

Tea Tree Oil

Helps to calm and soothe a dry and irritated scalp.

Found in:

Scalp & Detox

Pouring liquid into a coconut shell.

Coconut Oil

Supreme moisture retention and protective properties.

Found in:

Smooth & Sleek

Close-up of halved juicy grapefruit with vibrant pink segments.

Grapefruit Peel Oil

Adds shine and moisture to hair, helps improve the look of healthy hair.

Found in:

Restorative Repair

Close-up of roasted coffee beans with textured surfaces.

Caffeine

Helps to lock in moisture for shiny, voluminous hair.

Found in:

Volume Boost

Transparent bubbles floating in a clear liquid.

Amino Acids

Strengthens hair and supports healthier curls, enhances wave definition, and adds shine.

Found in:

Curls & Coils

Close-up of purple grapes with water droplets.

Grape Seed Extract

Preserves color and provides antioxidants, deeply moisturizing and sealing the hair.

Found in:

Color Preserve

Close-up of ginger roots with rough, textured surface.

Ginger Root Oil

Packed with vitamins, fatty acids, and minerals to nourish hair.

Found in:

Blonde Preserve

Close-up of vibrant green leaves on a plant branch.

Tea Tree Oil

Helps to calm and soothe a dry and irritated scalp.

Found in:

Scalp & Detox

Pouring liquid into a coconut shell.

Coconut Oil

Supreme moisture retention and protective properties.

Found in:

Smooth & Sleek

Close-up of halved juicy grapefruit with vibrant pink segments.

Grapefruit Peel Oil

Adds shine and moisture to hair, helps improve the look of healthy hair.

Found in:

Restorative Repair

Close-up of roasted coffee beans with textured surfaces.

Caffeine

Helps to lock in moisture for shiny, voluminous hair.

Found in:

Volume Boost

Transparent bubbles floating in a clear liquid.

Amino Acids

Strengthens hair and supports healthier curls, enhances wave definition, and adds shine.

Found in:

Curls & Coils

Close-up of purple grapes with water droplets.

Grape Seed Extract

Preserves color and provides antioxidants, deeply moisturizing and sealing the hair.

Found in:

Color Preserve

Close-up of ginger roots with rough, textured surface.

Ginger Root Oil

Packed with vitamins, fatty acids, and minerals to nourish hair.

Found in:

Blonde Preserve

We’ve brought together the best dermatologists, trichologists and hair experts to create superior formulas for healthier, more vibrant hair.

Shop All

Our customers love us!

A person playing an acoustic guitar on stage.

I love the Freewill's hair cycling routine

My hair was dull and lifeless before using Freewill's hair cycling routine. Now, it's vibrant, healthy, and full of life!

Dawn W.

Verified Buyer

Two white Freewill bottles with green labels side by side.

Curl Moisturizing Conditioner & Shampoo

'Colorful pastel vertical stripes in blue, orange, brown, yellow, green, pink, and purple.'
A person playing an acoustic guitar on stage.

I love the Claryifying Detox Shampoo

I love the Claryifying Detox Shampoo and the Clarifying Detox Conditioner. My hair is so much healthier looking and shiny.. I'm going to definitely continue using Freewill products.e Claryifying Detox Shampoo

Maria G.

Verified Buyer

Two bottles of Freewill clarifying shampoo and conditioner with blue accents.

Claryifying Detox Shampoo & Conditioner

'Colorful pastel vertical stripes in blue, orange, brown, yellow, green, pink, and purple.'
A person playing an acoustic guitar on stage.

Now my hair is healthy

I colored my hair for years and used heat daily, leading to frizz, damage, and split ends. Then I discovered Freewill. Now my hair is healthy, shiny, and hydrated.

Alexa L.

Verified Buyer

Two Freewill branded shampoo and conditioner bottles with green accents.

Curl Moisturizing Conditioner & Shampoo

'Colorful pastel vertical stripes in blue, orange, brown, yellow, green, pink, and purple.'
A person playing an acoustic guitar on stage.

I love the Freewill's scalp care routine

My scalp used to be irritated, red, and flaky. After using Freewill's scalp care routine & cycling between products my scalp & hair look & feel fantastic.

Samantha S.

Verified Buyer

Two bottles of Freewill clarifying shampoo and conditioner with blue accents.

Claryifying Detox Shampoo & Conditioner

'Colorful pastel vertical stripes in blue, orange, brown, yellow, green, pink, and purple.'
A person playing an acoustic guitar on stage.

An itchy scalp to now being really moisturized

My hair went from being super dry and brittle, with an itchy scalp to now being really moisturized, strong, and shiny!

Clarissa M.

Verified Buyer

Freewill Frizz Smoothing Shampoo and Conditioner bottles for taming frizz and adding shine.

Frizz Smoothing Blowout Cream

'Colorful pastel vertical stripes in blue, orange, brown, yellow, green, pink, and purple.'
A person playing an acoustic guitar on stage.

I love the Freewill's hair cycling routine

My hair was dull and lifeless before using Freewill's hair cycling routine. Now, it's vibrant, healthy, and full of life!

Dawn W.

Verified Buyer

Two white Freewill bottles with green labels side by side.

Curl Moisturizing Conditioner & Shampoo

'Colorful pastel vertical stripes in blue, orange, brown, yellow, green, pink, and purple.'
A person playing an acoustic guitar on stage.

I love the Claryifying Detox Shampoo

I love the Claryifying Detox Shampoo and the Clarifying Detox Conditioner. My hair is so much healthier looking and shiny.. I'm going to definitely continue using Freewill products.e Claryifying Detox Shampoo

Maria G.

Verified Buyer

Two bottles of Freewill clarifying shampoo and conditioner with blue accents.

Claryifying Detox Shampoo & Conditioner

'Colorful pastel vertical stripes in blue, orange, brown, yellow, green, pink, and purple.'
A person playing an acoustic guitar on stage.

Now my hair is healthy

I colored my hair for years and used heat daily, leading to frizz, damage, and split ends. Then I discovered Freewill. Now my hair is healthy, shiny, and hydrated.

Alexa L.

Verified Buyer

Two Freewill branded shampoo and conditioner bottles with green accents.

Curl Moisturizing Conditioner & Shampoo

'Colorful pastel vertical stripes in blue, orange, brown, yellow, green, pink, and purple.'
A person playing an acoustic guitar on stage.

I love the Freewill's scalp care routine

My scalp used to be irritated, red, and flaky. After using Freewill's scalp care routine & cycling between products my scalp & hair look & feel fantastic.

Samantha S.

Verified Buyer

Two bottles of Freewill clarifying shampoo and conditioner with blue accents.

Claryifying Detox Shampoo & Conditioner

'Colorful pastel vertical stripes in blue, orange, brown, yellow, green, pink, and purple.'
A person playing an acoustic guitar on stage.

An itchy scalp to now being really moisturized

My hair went from being super dry and brittle, with an itchy scalp to now being really moisturized, strong, and shiny!

Clarissa M.

Verified Buyer

Freewill Frizz Smoothing Shampoo and Conditioner bottles for taming frizz and adding shine.

Frizz Smoothing Blowout Cream

'Colorful pastel vertical stripes in blue, orange, brown, yellow, green, pink, and purple.'
A person playing an acoustic guitar on stage.

I love the Freewill's hair cycling routine

My hair was dull and lifeless before using Freewill's hair cycling routine. Now, it's vibrant, healthy, and full of life!

Dawn W.

Verified Buyer

Two white Freewill bottles with green labels side by side.

Curl Moisturizing Conditioner & Shampoo

'Colorful pastel vertical stripes in blue, orange, brown, yellow, green, pink, and purple.'
Two Freewill hair products held in a store aisle.
Thirteen abstract curved shapes in black on a white background.

Freewill has partnered with Sally Beauty and top haircare experts with 60+ years of experience to bring you the cleanest, most effective haircare solutions. Find Freewill products in Sally Beauty locations nationwide.

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Proudly manufactured in the USA

Find a Store

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Follow us at @freewill

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Freewill is redefining haircare 

Empower your unique hair journey through change and self-expression

We champion the belief that hair, like life, is ever-changing, requiring a dynamic approach to health, beauty, and self-expression.