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Hot Tools Pro Artist Black Gold Evolve Ionic Salon Hair Flat Iron | Long-Lasting Finish for Straightening Hair, (1 in)

4.7 4.7 out of 5 stars 7,406 ratings
Amazon's Choice highlights highly rated, well-priced products available to ship immediately.
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Size: 1 Inch (Pack of 1)
Style: Micro-Shine Flat Iron
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Purchase options and add-ons

Product Benefits Best in class styling surface for gorgeous hair styles
Shape Flat
Brand HOT TOOLS
Hair Type Curly
Material Titanium, Ceramic

About this item

  • LONG-LASTING: Create pro-level sleek styles with premium ceramic-titanium plates, style professional waves with ease, and achieve effortless loose curls.
  • VERSATILE STYLING: Whether you’re styling sleek straight hair or effortless waves, the Evolve Ionic Salon Flat Iron creates professional results.
  • SMART TEMPERATURE: Rotating dial, easy-to-read digital LED display, and an audible tone when the desired temperature is reached.
  • TRAVEL READY: Universal dual voltage. Auto shut off and glove included. Variable heat settings up to 455℉ for all hair types.
  • SMOOTH RESULTS: Rounded edges for extra-smooth, shiny styles. Advanced ion generator for maximum ion output and silky smooth hair.
  • SYLISTS PREFERRED: Hot Tools heritage is rooted in the professional community. We’re proud we’ve been a trusted, stylist-recommended brand since we began in 1990.
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Hot Tools Pro Artist Black Gold Evolve Ionic Salon Hair Flat Iron | Long-Lasting Finish for Straightening Hair, (1 in)
This item: Hot Tools Pro Artist Black Gold Evolve Ionic Salon Hair Flat Iron | Long-Lasting Finish for Straightening Hair, (1 in)
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From the brand

From the manufacturer

flatiron; flatirons; straightener; straighteners; hairstraightener; hairstraighteners; blackgold
flatiron; flatirons; straightener; straighteners; hairstraightener; hairstraighteners; blackgold
flatiron; flatirons; straightener; straighteners; hairstraightener; hairstraighteners; blackgold
flatiron; flatirons; straightener; straighteners; hairstraightener; hairstraighteners; blackgold
flatiron; flatirons; straightener; straighteners; hairstraightener; hairstraighteners; blackgold

Product Description

Product Description

Top celebrity stylists call this their “desert island” tool because it does everything! Use it to smooth hair, create curls, form beach waves, create pin curls, flip the ends- its usefulness goes on and on. So even if you have no plans to be stranded on a desert island, you can create any hairstyle wherever you go with the Black Gold 1” Ionic Salon Flat Iron. The styling surface of a flat iron makes all the difference, and this Black Gold finish is a best-in-class emulating the even heat distribution of 24k gold, combined with titanium and ceramic with a Micro-Shine finish. These plates glide smoothly and effortlessly along each section of hair, that means less pulling. Each strand emerges perfectly and evenly styled, top to tip. What’s more, the titanium is corrosion-resistant, so your iron will last and last. And the proprietary Micro-Shine finish helps reduce friction and damage and add shine. There’s heat and then there’s even, consistent, programmable heat. The Black Gold Flat Iron has it all. Special Pulse Technology heats up in a hurry and stays hot, maintaining temperatures for uninterrupted heat. Set the temperature to where you need (up to 455 degrees F) for your hair type and texture- the digital temperature display provides a constant read-out. Rounded plate edges let you go far beyond straightening. Bend, flip, set pin curls, you name it- this unique plate shape does it all. Get a grip- it’s easy thanks to the soft touch outer finish. Automatic two-hour shut-off offers peace of mind, and thanks to the universal dual voltage, you can bring your iron along anywhere!

Brand Story

Hot Tools Professional is a dependable brand that’s been winning awards for over 25 years, creating superior, stylist preferred styling tools that consist of innovation in every way.

Product details

  • Product Dimensions ‏ : ‎ 13.8 x 2.5 x 5.6 inches; 1.08 Pounds
  • Item model number ‏ : ‎ HT7122BG
  • UPC ‏ : ‎ 078729071229
  • Manufacturer ‏ : ‎ Helen of Troy
  • ASIN ‏ : ‎ B07KSFP9QZ
  • Country of Origin ‏ : ‎ China
  • Customer Reviews:
    4.7 4.7 out of 5 stars 7,406 ratings

Product guides and documents

User Manual (PDF)

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Price-57% $51.93
List: $119.99		-29% $49.50
List: $69.99		-17% $28.99
Typical: $34.99		-19% $60.49
List: $74.99		-11% $31.13
List: $34.99		$50.99
Price Per Unit$51.93 / Count$49.50 / count$28.99 / Count$60.49 / Count$31.13 / Count$50.99 / Count
Delivery
Get it as soon as Friday, Mar 7
Get it as soon as Friday, Mar 7
Get it as soon as Saturday, Mar 15
Get it as soon as Friday, Mar 7
Get it as soon as Friday, Mar 7
Get it as soon as Monday, Mar 17
Customer Ratings
4.74.7 out of 5 stars7,406
4.54.5 out of 5 stars504
4.34.3 out of 5 stars328
4.04.0 out of 5 stars29
4.64.6 out of 5 stars17,067
4.54.5 out of 5 stars2,297
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size
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Important information

Safety Information

See Product Manual Included with Product for all Safety Warnings

Directions

1. Plug in the flat iron and let it heat up to your desired temperature. 2. Section your hair and glide the flat iron smoothly along each section, starting from the roots and moving down to the ends. 3. For curling or waving, twist the flat iron as you move down the hair section. 4. Use the variable heat settings to adjust the temperature based on your hair type and desired style. 5. After use, let the flat iron cool down before storing it away. 6. Remember to use the auto shut-off feature for safety. 7. Clean the flat iron regularly to maintain its performance and longevity. 8. Always follow the safety warnings provided in the product manual.

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Customer reviews

4.7 out of 5 stars
7,406 global ratings

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Customers say

Customers appreciate the hair iron's quick heat up and effective straightening and curling abilities. They find it works well with various hair types, including human weave and thick, frizzy hair. Many consider it a great value for the price, providing salon-quality results at home. The sleek design makes styling easy.

AI-generated from the text of customer reviews

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Heat upHair straightenerWorks wellValue for moneyDesignQualityEase of useSoftness
468 customers mention "Heat up"407 positive61 negative

Customers appreciate the hair iron's quick heat up and adjustable heat settings. They find it lightweight, with high temperature options and a digital display. The glove is also appreciated.

"...My hair was also quite shiny and smooth. The product heated up very quickly and has a nice digital display and heats up to 455° which is beyond what..." Read more

"I love this flat iron. It heats up quickly, glides nicely and easy to use. It has a beeping noise when it’s heated up and ready to use...." Read more

"...I was able to curl easily as well. Heats up and can adjust heat quickly while using. The design is so pretty and sleek too. LOVE it!" Read more

"It heats up faster, lets me know with a beep when it's ready, and is smoother and nicer to my hair than any flat iron I've ever had...." Read more

351 customers mention "Hair straightener"343 positive8 negative

Customers like the hair straightener. They say it straightens and curls their hair perfectly without making it fall flat. The design allows them to flat iron or curl their hair.

"...smoothest, sleekest styles that last so long that my hair looks professionally straightened for going on the 3rd day now & I have worked out & sweat..." Read more

"...I was able to curl easily as well. Heats up and can adjust heat quickly while using. The design is so pretty and sleek too. LOVE it!" Read more

"...lets me know with a beep when it's ready, and is smoother and nicer to my hair than any flat iron I've ever had...." Read more

"...I really like about this straightener in addition to being a one pass straightener, you might have to pass your hair through two or three times if..." Read more

331 customers mention "Works well"261 positive70 negative

Customers like the hair iron. They say it heats up quickly, works well on natural hair and human weave, and delivers salon-worthy results at home. Some mention it's their favorite one and works very well with black hair textures. The technology is good and the iron is easy to use.

"...I found this to work very well...." Read more

"...if you're in search of a high-quality flat iron that delivers salon-worthy results at home, look no further than the Hot Tools Pro Artist Black..." Read more

"...a nice weight, quick heat up with adjustable temp and works just as well as my other one. Great buy" Read more

"Impressive result! You should get a protection spray and use the glove that is include in the box because it reach high temperatures!..." Read more

241 customers mention "Value for money"219 positive22 negative

Customers appreciate the hair iron's value for money. They say it gets hot quickly, is worth the price, and provides salon-quality results without salon prices. The iron works well for the price and leaves their hair silky smooth with minimal product usage.

"...3. The cost is amazing when you compare results to other higher end brands. 4. It feels really good to hold & glides effortlessly. 5...." Read more

"Works really well and a great price. My hairdresser used this same took on my hair then recommended I get one." Read more

"...I’m not sure how long this straighter will last but it’s a good price compared to paying 230 for my last straighter and having it die after three..." Read more

"Excelente producto" Read more

142 customers mention "Design"124 positive18 negative

Customers like the hair iron's design. They say it works well and gets hot quickly, leaving their hair sleek and shiny after just one pass. The tool is easy to use and has a nice digital display.

"...The product heated up very quickly and has a nice digital display and heats up to 455° which is beyond what most of my other straighteners go up to...." Read more

"...Only 1 swipe & I get the smoothest, sleekest styles that last so long that my hair looks professionally straightened for going on the 3rd day now &..." Read more

"...Heats up and can adjust heat quickly while using. The design is so pretty and sleek too. LOVE it!" Read more

"...Great color. Great design. Easy to use...." Read more

132 customers mention "Quality"98 positive34 negative

Customers appreciate the hair iron's quality. They find it durable with good ceramic plates and a variety of heat settings. The iron is described as sturdy and secure in the hand, providing amazing value for the money.

"...Only 1 swipe & I get the smoothest, sleekest styles that last so long that my hair looks professionally straightened for going on the 3rd day now &..." Read more

"...Has a swivel coord. Leaves hair feeling soft. Great quality! I’ve had a lot of flat irons and this one is the best I’ve had...." Read more

"...As far as performance, it’s exceeded my expectations. Longevity is still TBD." Read more

"...In conclusion, if you're in search of a high-quality flat iron that delivers salon-worthy results at home, look no further than the Hot Tools Pro..." Read more

128 customers mention "Ease of use"118 positive10 negative

Customers find the hair iron easy to use. It's ready to use in seconds, controls easily, and glides through their hair smoothly. They appreciate its round barrel that makes it easy to style beach waves and curls. The well-designed tool makes styling itself simple, unlike other similar tools.

"I love this flat iron. It heats up quickly, glides nicely and easy to use. It has a beeping noise when it’s heated up and ready to use...." Read more

"...Great color. Great design. Easy to use...." Read more

"...It’s easy to handle, lightweight, and glides effortlessly through my hair...." Read more

"Absolutely love this iron! Easy to use. Heats up quickly and my hair is straight and glossy!" Read more

127 customers mention "Softness"127 positive0 negative

Customers like the softness of the hair iron. It leaves their hair silky and smooth, great for relaxed hair. The round outer barrel fits comfortably in the hand and is easy to maneuver.

"...shocked and impressed by how hot the tool got and how smooth it felt on my hair, which is wavy/frizzy/East Indian hair...." Read more

"...4. It feels really good to hold & glides effortlessly. 5. The extra long cord with the swivel feature is cool & I like the features on it...." Read more

"...Has a swivel coord. Leaves hair feeling soft. Great quality! I’ve had a lot of flat irons and this one is the best I’ve had...." Read more

"...This is absolutely the best hair appliance I've ever owned and was my favorite Christmas present of 2025!" Read more

INCREDIBLE! HIGHLY RECOMMEND!!
5 out of 5 stars
INCREDIBLE! HIGHLY RECOMMEND!!
I really went back & forth with whether to even buy a new flat iron, as I’ve had my Babyliss Pro Nano Titanium one for about 5 years and it still works okay but I felt like it was wearing down.After receiving an Amazon GC for Christmas, I decided I’d go ahead and buy a new one & was willing to spend up to $200, as I use a flat iron almost daily. I did some research, tried a couple of other popular flat irons from reputable brands that a friend of mine had, but wasn’t impressed enough to buy the ones I tried.My hair is VERY thick, relatively long (I recently had 4” trimmed off), and I’d say dry-normal. I almost ordered another Babyliss but truthfully, I wanted to spend less (plus I’m always open to new ideas). For my particular hair type, I knew I needed something with high heat and titanium plates. I understand that this is titanium-ceramic but I’ve seen so many amazing, positive reviews that I was willing to take a gamble… especially for the price.I am VERY IMPRESSED & I don’t typically write reviews for many of the Amazon purchases I make, let alone give 5 stars (I do believe there is always room for improvement but I truly do not believe that there is much room for improvement here!!). If you knew me, I always do look at the positives, but I also am not the type to rave so much about something unless I am THAT impressed.That said, I included a couple of photos that depict what my hair normally looks like after having it up in a ponytail or bun (see pics from restaurant in France & in front of the Eiffel Tower).Buy this! You will not be disappointed.
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Top reviews from the United States

  • Pooja J Saini
    5.0 out of 5 stars Efficient and effective
    Reviewed in the United States on November 10, 2024
    Size: 1.25 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase
    The media could not be loaded.
    I have not found a hair straightener that has suited me yet after many years of trying various kinds including those that are cheaper and more expensive. I bought this on a whim before a trip because it was listed as a dual voltage product. I have had a good experience with my hot tools, hairdryer brush in the past and so felt that this would be worth a try. I took it on a work trip and was totally shocked and impressed by how hot the tool got and how smooth it felt on my hair, which is wavy/frizzy/East Indian hair. I hate straightening my hair usually because I always experience hair pull, no matter what type of hair straightener I use whether it’s ceramic or titanium. This straightener was extremely smooth to use and required one to two passes for extremely straight hair that lasted. My hair was also quite shiny and smooth. The product heated up very quickly and has a nice digital display and heats up to 455° which is beyond what most of my other straighteners go up to. It has an indicator light to let you know that the product is ready to use, and it also has an auto shut off, although it will stay on for quite a long time without turning off up to two hours, I believe… I also attempted to use the flat iron to give my hair a slight curl one day and I was able to do this quite easily even though I am almost never able to manage, curling my hair with a flat iron with other tools that I’ve had… I don’t feel satisfied with many hair tools, but was happily surprised with this one and felt that I needed to leave a review as various good reviews helped me choose this product quickly… I used this product while abroad in Europe with a simple travel adapter and it worked beautifully. It does get hot near the plates and you have to be careful when you are holding the flat iron too close to the plates but they do include a heat resistant glove with the product, I just don’t typically use it.
    I recommend this product, although I cannot speak to the longevity of it as I’ve only been using it for a little over a week. I do have a good experience with hot tools and I’m hopeful that I just saved myself a lot of money investing in a more expensive product because this one is fantastic.

    One other thing as a bonus is that there is a lock to keep the hair straightener plates closed, which is a nice change from my old one that stays open unless covered with a plastic cover piece.

    I purchased the 1 1/4 inch product
    35 people found this helpful
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  • Anthony B.
    5.0 out of 5 stars The BEST flat iron I’ve ever used!
    Reviewed in the United States on September 6, 2023
    Size: 1.25 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase
    With my thick, coarse, frizz-prone, processed & colored, wavy hair, just below the shoulder blades length hair, I have gone through & have tried numerous flat irons in my attempt to get the smoothest straight styles & curled styles & always assumed that I would not be able to achieve even better results than I was getting. I had previously purchased this flat iron for my daughter a couple Christmas’s ago to straighten her lower back length, coarse, extra thick, wavy hair & had always loved how smooth & shiny her hair would turn out after using this flat iron but never thought to try it on myself as I always assumed the results were pretty much due to her hair being healthier combined with the heat protectant spray we used. I, personally, was using the HSI Professional Glider Ceramic flat iron & was starting to get discouraged with the results I was getting lately; I mean, it worked but it was taking more swipes through my hair to get smoother results so after straightening her hair the last time & loving the results, I decided to get one for myself & give it a shot. I was BLOWN AWAY!!! Where had this been all my life?? I’ve only used it once to do my whole head & I am just absolutely impressed! This flat iron; at half the cost of the HSI is a game changer for me. Here’s why: 1. It’s a 1-1/4” width so it takes less time to do my hair; seriously, I noticed a remarkable difference between this & my 1” one. 2. Only 1 swipe & I get the smoothest, sleekest styles that last so long that my hair looks professionally straightened for going on the 3rd day now & I have worked out & sweat as well & I didn’t use any different hair products either. It’s SO nice just brushing it through, doing a very minor touch up on my short bangs which always get messed up & going on with my day, looking as if I had fully straightened my hair again which is prone to getting waves in it after sleeping & sweating. 3. The cost is amazing when you compare results to other higher end brands. 4. It feels really good to hold & glides effortlessly. 5. The extra long cord with the swivel feature is cool & I like the features on it.
    So bottom line, if you’re on the fence on whether or not to get this flat iron, DO IT! Honestly, I will never buy another brand of flat iron again.
    58 people found this helpful
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  • Brenda
    5.0 out of 5 stars The BEST flat iron I've ever owned
    Reviewed in the United States on February 10, 2025
    Size: 1.25 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase
    It heats up faster, lets me know with a beep when it's ready, and is smoother and nicer to my hair than any flat iron I've ever had. On top of all that, it's super easy to adjust the temperature and turn on. This is absolutely the best hair appliance I've ever owned and was my favorite Christmas present of 2025!
    One person found this helpful
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  • Jill H
    5.0 out of 5 stars Great flat iron
    Reviewed in the United States on December 16, 2024
    Size: 1 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase
    I love this flat iron. It heats up quickly, glides nicely and easy to use. It has a beeping noise when it’s heated up and ready to use. Has a swivel coord. Leaves hair feeling soft. Great quality! I’ve had a lot of flat irons and this one is the best I’ve had. I’m gonna buy a second one incase they decide to discontinue it. Seems like they like to do that when you love something and it works for you. I’m gonna be ahead of the game 😁😁😁😁
    12 people found this helpful
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  • Ashley
    5.0 out of 5 stars Outstanding Product
    Reviewed in the United States on January 10, 2025
    Size: 1.25 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase
    Truly impressed with how smooth this straighter runs through my hair. I was able to curl easily as well. Heats up and can adjust heat quickly while using. The design is so pretty and sleek too. LOVE it!
    3 people found this helpful
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Top reviews from other countries

Translate all reviews to English
  • Nicolle
    5.0 out of 5 stars Buena calidad y funcionamiento
    Reviewed in Mexico on December 2, 2024
    Size: 1.25 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase
    El articulo es muy practico, buena temperatura, material duradero, excelentes resultados con el uso.
    Report
  • SAM
    5.0 out of 5 stars PROFESSIONAL!
    Reviewed in Canada on February 29, 2024
    Size: 1.25 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase
    I purchased the HOT TOOLS Professional Black Gold Micro-Shine Flat Iron and it is truly Professional! I have thick, course hair and it straightens and curls my hair quickly! This flat iron heats up in seconds and my hairstyle holds for days.
    Report
  • Khadidja
    5.0 out of 5 stars Best straighter ever
    Reviewed in Saudi Arabia on June 24, 2024
    Size: 1.25 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase
    Looooved it
    , my hair is very thin and this one suits my hair very well, my hair doesn’t stick anymore
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  • elenita
    5.0 out of 5 stars Muy buena
    Reviewed in Mexico on November 29, 2024
    Size: 1.25 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase
    Calienta en 2,3 segundos. Material muy bueno. Alacia muy bien y sirve para hacer curls!
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  • erin87
    5.0 out of 5 stars Great!
    Reviewed in Canada on January 13, 2024
    Size: 1.25 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase
    Heats up very fast and really efficient at straightening my flyaways/curls.
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