Holly McWhorter

Holly McWhorter is a writer, researcher, and interdisciplinary creative based in Brooklyn, NYC. A native of Philadelphia's West Mount Airy neighborhood, she had a fine hippie-esque upbringing with plenty of romping through the woods, organic gardening, and shifts at the local health food co-op—all of which piqued her lifelong interest in the powers and wonders of nature. From 2011 to 2019 she was the co-founder, formulator and creative director of PLANT Apothecary, a high-efficacy organic skincare line powered by the clinically proven effects of plant ingredients. Since selling the brand in 2019, she has refocused much of her energy on research and writing about the abilities of natural ingredients to support and improve health. In her spare time, she can be found reading, playing music, taking pictures, designing things, hiking, trying to surf, traveling—and just hanging out with her husband, designer Bjarke Ballisager, and beloved friends and family.