One-time purchase:
$22.40 $67.88 per fluid ounce
FREE delivery Thursday, May 8 to Nashville 37217 on orders shipped by Amazon over $35
Ships from: Amazon
Sold by: Urban Decay
Get Fast, Free Shipping with Amazon Prime
FREE delivery Thursday, May 8 to Nashville 37217 on orders shipped by Amazon over $35
Or fastest delivery Wednesday, May 7. Order within 1 hr 32 mins
In Stock
$$22.40 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$22.40
Subtotal
Initial payment breakdown
Shipping cost, delivery date, and order total (including tax) shown at checkout.
Ships from
Amazon
Amazon
Ships from
Amazon
Returns
Non-returnable. Transportation of this item is subject to hazardous materials regulation
Non-returnable. Transportation of this item is subject to hazardous materials regulation
This item is non-returnable because of transportation regulation, but if the item arrives damaged or defective, you may request a refund or replacement through Your Orders by providing an image of the item and its defects.
Payment
Secure transaction
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Save 5% now and up to 10% on repeat deliveries.
  • No fees
  • Cancel anytime
Potential yearly savings :
Learn more
FREE delivery Thursday, May 8 to Nashville 37217 on orders shipped by Amazon over $35
Or fastest delivery Wednesday, May 7. Order within 1 hr 32 mins
In Stock
Deliver every:
×

Added to cart

$$22.40 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$22.40
Subtotal
Initial payment breakdown
Shipping cost, delivery date, and order total (including tax) shown at checkout.
Ships from
Amazon
Amazon
Ships from
Amazon
Returns
Non-returnable. Transportation of this item is subject to hazardous materials regulation
Non-returnable. Transportation of this item is subject to hazardous materials regulation
This item is non-returnable because of transportation regulation, but if the item arrives damaged or defective, you may request a refund or replacement through Your Orders by providing an image of the item and its defects.

Urban Decay Eyeshadow Primer Potion, Award-winning Nude Eye Primer, Crease-free Eye Makeup Looks, Smooths & Preps Eyelid Base for Vibrant Color, All-day Wear, Dries Invisible, All Skin Tones, Vegan

4.4 out of 5 stars 4,219 ratings
Amazon's Choice highlights highly rated, well-priced products available to ship immediately.
Amazon's Choice

URBAN DECAY
Premium Brand Sourced

Premium Brand Sourced

We work closely with your favorite premium beauty brands and their approved resellers to ensure the premium products sold in our stores are authentic.

Learn more
Limited time deal NO_OF_HOURS hours NO_OF_MINUTES minutes Limited time deal NO_OF_MINUTES minutes Limited time deal NO_OF_MINUTES minutes NO_OF_SECONDS seconds Limited time deal NO_OF_SECONDS seconds Limited time deal
$22.40 with 20 percent savings $67.88 per fluid ounce
List Price: $28.00
Get Fast, Free Shipping with Amazon Prime
Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.
Size: 0.33 Fl Oz (Pack of 1)
{"desktop_buybox_group_1":[{"displayPrice":"$22.40","priceAmount":22.40,"currencySymbol":"$","integerValue":"22","decimalSeparator":".","fractionalValue":"40","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"1mjPWkzhoJlV5n1wZqq9pEeYcbJWH9JoswN%2FnjM%2BuA7wI%2BIwGwI07rygsbxSTD3wQ3f7OzARZXkFGh1Nc4Q10ngmww5k8VuM76Zxl1eENrAFzNjUQL4wlzF3V7RN5dqpfZdmksx26hmktqAneaAaGwy3wcioWmCwvoZm8g4G2IlK%2FWy3w6qd9HAQYeeqcI2v","locale":"en-US","buyingOptionType":"NEW","aapiBuyingOptionIndex":0}, {"displayPrice":"$21.28","priceAmount":21.28,"currencySymbol":"$","integerValue":"21","decimalSeparator":".","fractionalValue":"28","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":null,"locale":"en-US","buyingOptionType":"SNS","aapiBuyingOptionIndex":1}]}

Purchase options and add-ons

Brand URBAN DECAY
Product Benefits With polymer technology, this primer dries invisibly & creates the perfect base for eyeshadow & eyeliner. Intensifies the look of metallic, shimmer, matte, and glitter eyeshadows. See more
Coverage buildable
Item Form Cream
Skin Type Oily, Combination, Dry, Normal

Description

A nude eyeshadow primer and eye makeup base for vibrant, creaseless color, and long-lasting eyeshadow looks that last up to 24 hours. This vegan beauty essential smooths & preps lids for all-day wear. Available in full & mini travel size.

Benefits

With polymer technology, this primer dries invisibly & creates the perfect base for eyeshadow & eyeliner. Intensifies the look of metallic, shimmer, matte, and glitter eyeshadows.

Suggested use

Apply just a touch of this eyelid primer before eye makeup. Use the flocked wand applicator for precise, controlled application every time.

Complete the look
Discover product recommendations selected by Amazon Buyers
Urban Decay Eyeshadow Primer Potion, Award-winning Nude...
$22.40
$260.28

Buy it with

This item: Urban Decay Eyeshadow Primer Potion, Award-winning Nude Eye Primer, Crease-free Eye Makeup Looks, Smooths & Preps Eyelid Base for Vibrant Color, All-day Wear, Dries Invisible, All Skin Tones, Vegan
$22.40 ($67.88/fluid ounce)
Get it as soon as Thursday, May 8
In Stock
Sold by Urban Decay and ships from Amazon Fulfillment.
+
$18.40 ($18.40/count)
Get it as soon as Thursday, May 8
In Stock
Sold by Urban Decay and ships from Amazon Fulfillment.
Total price: $00
To see our price, add these items to your cart.
Details
Added to Cart
Choose items to buy together.

From the brand


Product Description

The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked.

hero-video

Merchant Video
urban decay eyeshadow primer potion longlasting eyeshadow waterproof longwear face prime
urban decay eyeshadow primer potion longlasting eyeshadow waterproof longwear face prime

Find Your Eyeshadow Primer Finish

Original

Sin

Eden

Anti-Aging

Finish
Dries Transparent Pale Nude Shimmer Nude Matte Dries Transparent
Available in Mini Size
Crease-Resistant Wear
Preps Lids for Smooth Base
Vegan + Cruelty-free
urban decay eyeshadow primer potion longlasting eyeshadow waterproof longwear face prime

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 0.79 x 0.79 x 4.33 inches; 0.71 ounces
  • Item model number ‏ : ‎ 1704402
  • Manufacturer ‏ : ‎ Urban Decay
  • ASIN ‏ : ‎ B075FH136K
  • Customer Reviews:
    4.4 out of 5 stars 4,219 ratings

Customer reviews

4.4 out of 5 stars
4,219 global ratings

Review this product

Share your thoughts with other customers
It's good!
5 out of 5 stars
It's good!
You have to put it on and let it dry for like a minute but it even holds my eyeliner on well! I use it mostly for shadow though and it stays on all day as long as I don't touch it. It makes the colors brighter and pop too!
Thank you for your feedback
Sorry, there was an error
Sorry we couldn't load the review

Top reviews from the United States

  • Reviewed in the United States on April 23, 2025
    Size: 0.16 Ounce (Pack of 1)Verified Purchase
    Thisbis mu go to eye primer. I have tried many over the years. I am now 46, and while I don't have wrinkles on/around the eyes yet, the skin texture has changed and become a little more dry. This primer still works perfectly, not drying at all, and soaks in without leaving a film. It always keeps my eye makeup in place!
  • Reviewed in the United States on April 1, 2025
    Size: 0.33 Fl Oz (Pack of 1)Verified Purchase
    This is such an easy way to add a little sparkle to your lids... easy application & quick! I've order the shiny one and the mat one, over & over.
  • Reviewed in the United States on March 13, 2025
    Size: 0.33 Fl Oz (Pack of 1)Verified Purchase
    This is a great primer that helps my eyeshadow stay on all day. It doesn't crease and isn't cakey.
  • Reviewed in the United States on April 16, 2025
    Size: 0.33 Fl Oz (Pack of 1)Verified Purchase
    Amazing stuff
  • Reviewed in the United States on February 23, 2025
    Size: 0.16 Ounce (Pack of 1)Verified Purchase
    Ease of application and really keeps eye makeup in place. Definitely worth the purchase
    One person found this helpful
    Report
  • Reviewed in the United States on January 28, 2025
    Size: 0.33 Fl Oz (Pack of 1)Verified Purchase
    You have to put it on and let it dry for like a minute but it even holds my eyeliner on well! I use it mostly for shadow though and it stays on all day as long as I don't touch it. It makes the colors brighter and pop too!
    Customer image
    5.0 out of 5 stars
    It's good!

    Reviewed in the United States on January 28, 2025
    You have to put it on and let it dry for like a minute but it even holds my eyeliner on well! I use it mostly for shadow though and it stays on all day as long as I don't touch it. It makes the colors brighter and pop too!
    Images in this review
    Customer image
    3 people found this helpful
    Report
  • Reviewed in the United States on January 21, 2025
    Size: 0.33 Fl Oz (Pack of 1)Verified Purchase
    This primer is the best one I have used. It is safe around the eye area and keeps the eye shadow in place. No creasing or oiliness, and it doesn't alter the color of the makeup. It's pricey but worth it.
  • Reviewed in the United States on February 24, 2025
    Size: 0.16 Ounce (Pack of 1)Verified Purchase
    Item worked well. It doesn't work BETTER than other primers though. There is hardly any product in the tube I received
    One person found this helpful
    Report

Top reviews from other countries

Translate all reviews to English
  • Stefania
    5.0 out of 5 stars Il mio preferito
    Reviewed in Italy on December 8, 2024
    Size: 0.33 Fl Oz (Pack of 1)Verified Purchase
    E' da tanto tempo che uso questo prodotto, il trucco dura molto di più, stende un po' anche la mia palpebra (ho 60 anni). Anche quando non mi trucco questo prime da uniformita' alla pelle!!
    Arrivato in anticipo rispetto ai tempi di l
    Report
  • Cintli
    5.0 out of 5 stars Buen producto.
    Reviewed in Mexico on November 30, 2023
    Size: 0.16 Ounce (Pack of 1)Verified Purchase
    Buen producto.
  • Andy
    5.0 out of 5 stars Duradero
    Reviewed in Mexico on December 9, 2024
    Size: 0.33 Fl Oz (Pack of 1)Verified Purchase
    Cumple con lo que dice, dura mucho tiempo intacta la sombra de ojos. Lo usé para una fiesta y ni con sudor se corrió mi maquillaje (sombra).

    El precio es algo elevado pero vale la pena totalmente si quieres mantener tu maquillaje intacto todo el día. (Fotos de antes y después de la fiesta).
    Customer image
    Andy
    5.0 out of 5 stars
    Duradero

    Reviewed in Mexico on December 9, 2024
    Cumple con lo que dice, dura mucho tiempo intacta la sombra de ojos. Lo usé para una fiesta y ni con sudor se corrió mi maquillaje (sombra).

    El precio es algo elevado pero vale la pena totalmente si quieres mantener tu maquillaje intacto todo el día. (Fotos de antes y después de la fiesta).
    Images in this review
    Customer imageCustomer image
  • Lindy-Loo
    5.0 out of 5 stars Works well
    Reviewed in Canada on March 5, 2025
    Size: 0.33 Fl Oz (Pack of 1)Verified Purchase
    Excellent product!
  • Laura
    1.0 out of 5 stars Urban Decay
    Reviewed in Italy on June 1, 2024
    Size: 0.33 Fl Oz (Pack of 1)Verified Purchase
    Per un prodotto così costoso,mi aspettavo profumazione buona oppure senza profumo, invece ha odore di un cosmetico scaduto. Confezione non era sigillata.Comprato per sbaglio dopo poge ore non era possibile fare reso. Veramente ho dubbio usare.