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$22.40$22.40 $67.88 per fluid ounce ($67.88$67.88 / fluid ounce)
Ships from: Amazon Sold by: Urban Decay
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Urban Decay Eyeshadow Primer Potion, Award-winning Nude Eye Primer, Crease-free Eye Makeup Looks, Smooths & Preps Eyelid Base for Vibrant Color, All-day Wear, Dries Invisible, All Skin Tones, Vegan
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Brand | URBAN DECAY |
Product Benefits | With polymer technology, this primer dries invisibly & creates the perfect base for eyeshadow & eyeliner. Intensifies the look of metallic, shimmer, matte, and glitter eyeshadows. See more |
Coverage | buildable |
Item Form | Cream |
Skin Type | Oily, Combination, Dry, Normal |
Description
Benefits
Suggested use
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Product Description


Find Your Eyeshadow Primer Finish
![]() Original | ![]() Sin | ![]() Eden | ![]() Anti-Aging | |
---|---|---|---|---|
Finish
| Dries Transparent | Pale Nude Shimmer | Nude Matte | Dries Transparent |
Available in Mini Size
| ✔ | ✘ | ✘ | ✔ |
Crease-Resistant Wear
| ✔ | ✔ | ✔ | ✔ |
Preps Lids for Smooth Base
| ✔ | ✔ | ✔ | ✔ |
Vegan + Cruelty-free
| ✔ | ✔ | ✔ | ✔ |

Product details
- Is Discontinued By Manufacturer : No
- Product Dimensions : 0.79 x 0.79 x 4.33 inches; 0.71 ounces
- Item model number : 1704402
- Manufacturer : Urban Decay
- ASIN : B075FH136K
- Best Sellers Rank: #5,084 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- Customer Reviews:
Videos
Customer reviews
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To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
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It's good!
Top reviews from the United States
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- Reviewed in the United States on April 23, 2025Size: 0.16 Ounce (Pack of 1)Verified PurchaseThisbis mu go to eye primer. I have tried many over the years. I am now 46, and while I don't have wrinkles on/around the eyes yet, the skin texture has changed and become a little more dry. This primer still works perfectly, not drying at all, and soaks in without leaving a film. It always keeps my eye makeup in place!
- Reviewed in the United States on April 1, 2025Size: 0.33 Fl Oz (Pack of 1)Verified PurchaseThis is such an easy way to add a little sparkle to your lids... easy application & quick! I've order the shiny one and the mat one, over & over.
- Reviewed in the United States on March 13, 2025Size: 0.33 Fl Oz (Pack of 1)Verified PurchaseThis is a great primer that helps my eyeshadow stay on all day. It doesn't crease and isn't cakey.
- Reviewed in the United States on April 16, 2025Size: 0.33 Fl Oz (Pack of 1)Verified PurchaseAmazing stuff
- Reviewed in the United States on February 23, 2025Size: 0.16 Ounce (Pack of 1)Verified PurchaseEase of application and really keeps eye makeup in place. Definitely worth the purchase
- Reviewed in the United States on January 28, 2025Size: 0.33 Fl Oz (Pack of 1)Verified PurchaseYou have to put it on and let it dry for like a minute but it even holds my eyeliner on well! I use it mostly for shadow though and it stays on all day as long as I don't touch it. It makes the colors brighter and pop too!
5.0 out of 5 starsYou have to put it on and let it dry for like a minute but it even holds my eyeliner on well! I use it mostly for shadow though and it stays on all day as long as I don't touch it. It makes the colors brighter and pop too!It's good!
Reviewed in the United States on January 28, 2025
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- Reviewed in the United States on January 21, 2025Size: 0.33 Fl Oz (Pack of 1)Verified PurchaseThis primer is the best one I have used. It is safe around the eye area and keeps the eye shadow in place. No creasing or oiliness, and it doesn't alter the color of the makeup. It's pricey but worth it.
- Reviewed in the United States on February 24, 2025Size: 0.16 Ounce (Pack of 1)Verified PurchaseItem worked well. It doesn't work BETTER than other primers though. There is hardly any product in the tube I received
Top reviews from other countries
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StefaniaReviewed in Italy on December 8, 2024
5.0 out of 5 stars Il mio preferito
Size: 0.33 Fl Oz (Pack of 1)Verified PurchaseE' da tanto tempo che uso questo prodotto, il trucco dura molto di più, stende un po' anche la mia palpebra (ho 60 anni). Anche quando non mi trucco questo prime da uniformita' alla pelle!!
Arrivato in anticipo rispetto ai tempi di l
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CintliReviewed in Mexico on November 30, 2023
5.0 out of 5 stars Buen producto.
Size: 0.16 Ounce (Pack of 1)Verified PurchaseBuen producto.
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AndyReviewed in Mexico on December 9, 2024
5.0 out of 5 stars Duradero
Size: 0.33 Fl Oz (Pack of 1)Verified PurchaseCumple con lo que dice, dura mucho tiempo intacta la sombra de ojos. Lo usé para una fiesta y ni con sudor se corrió mi maquillaje (sombra).
El precio es algo elevado pero vale la pena totalmente si quieres mantener tu maquillaje intacto todo el día. (Fotos de antes y después de la fiesta).
AndyDuradero
Reviewed in Mexico on December 9, 2024
El precio es algo elevado pero vale la pena totalmente si quieres mantener tu maquillaje intacto todo el día. (Fotos de antes y después de la fiesta).
Images in this review
- Lindy-LooReviewed in Canada on March 5, 2025
5.0 out of 5 stars Works well
Size: 0.33 Fl Oz (Pack of 1)Verified PurchaseExcellent product!
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LauraReviewed in Italy on June 1, 2024
1.0 out of 5 stars Urban Decay
Size: 0.33 Fl Oz (Pack of 1)Verified PurchasePer un prodotto così costoso,mi aspettavo profumazione buona oppure senza profumo, invece ha odore di un cosmetico scaduto. Confezione non era sigillata.Comprato per sbaglio dopo poge ore non era possibile fare reso. Veramente ho dubbio usare.