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ghd Platinum+ Styler ― 1" Flat Iron Hair Straightener, Professional Ceramic Hair Styling Tool for Stronger Hair, More Shine, & More Color Protection
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Purchase options and add-ons
Product Benefits | Set to the optimum styling temperature of 365°F for no extreme-heat styling damage, stronger hair, and more shine. See more |
Shape | Flat |
Brand | ghd |
Hair Type | All |
Material | Ceramic |
Description
Benefits
Suggested use
$289.00
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Frequently purchased items with fast delivery
From the brand

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Welcome to ghd - good hair day
"Empower all women to look and feel beautiful so they can fulfill their every ambition."
Today, women around the world are more ambitious than ever before. And beauty is more important than it ever has been.
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ABOUT US
ghd means good hair day. We're a global pioneer in high end professional hair styling tools and the UK’s #1 recommended styling brand and sold in 30+ countries.
OUR PURPOSE
Beautiful Ambition is a celebration of the amazing things women can achieve when they look and feel their most beautiful selves. We believe beauty fuels ambition, and ambition is beautiful.
We are daring. We are ambitious. We are ghd.
WHAT SETS US APART
Discover ghd's styling tools, pre-set to 365°F, the scientifically proven safer-for-hair temperature to style your hair for the healthiest results.
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Innovator in the Science of Hair.
We gain all of our science knowledge from our very own ghd research and development facility in Cambridge, UK, which has been growing and expanding since 2010.
Our lab is really where the magic begins, to ensure that we are constantly creating, innovating and evolving iconic products with incredible results.
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Shop All Products
From the manufacturer


OUR 1ST SMART STYLER
Monitors heat 250x per second to maintain 365ºF optimal styling temperature for 70% stronger hair, 20% more shine & 2x more color protection.

PERSONALIZED RESULTS
Ultra-zone predictive technology recognizes hair thickness & speed of styling and adjusts accordingly so you get results personalized to you.

MORE THAN A STRAIGHTENER
Unique wishbone hinge and round barrel enables versatile, snag-free styling to create sleek locks, curls, flicks or waves.

KILLER COMBOS
Create your ultimate hairstyle with a salon finish with a collection of ghd styling products featuring our advanced heat styling technology.
Ultra-Zone | Technology Type | Ceramic Heat |
| Wishbone Hinge | |
| Ultra-Gloss Plates | |
20 seconds | Heat-up Time | 25 seconds |
| 365°F Temperature | |
| Universal Voltage | |
30 min | Automatic Sleep Mode | 30 min |
Ultra-Zone | Technology Type | Ceramic Heat |
| Wishbone Hinge | |
| Ultra-Gloss Plates | |
20 seconds | Heat-up Time | 30 seconds |
| 365°F Temperature | |
| Universal Voltage | |
30 min | Automatic Sleep Mode | 30 min |

Product details
- Is Discontinued By Manufacturer : No
- Item model number : 10000022219
- UPC : 850041485379 855254007479
- Manufacturer : ghd Professional North America Inc.
- ASIN : B07FJ8RR9J
- Country of Origin : China
- Best Sellers Rank: #37,183 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #128 in Hair Straightening Irons
- Customer Reviews:
Videos
Videos for this product
1:11
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I just bought it! Here's what to expectShop with Tamika ✅
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1:02
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HONEST REVIEW of GHD Platinum+ 1in Flat IronHonest Reviews with Nat 🤍
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0:53
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My Honest Review of my GHD Platinum Plus Hair StraightenerNicky Gadding
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1:56
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The BEST on the market, fast heating, versatileSamanthaDom
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2:24
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Want a professional hairdressers opinion?Fun Finds for Friends!
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0:23
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ghd Platinum+ Styler 1 in Flat Iron Hair StraightenerPredupre
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0:06
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Customer Review: Not worth the money…AT ALL!Pablo Flores
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers find the hair straightener easy to use and appreciate that it leaves their hair silky smooth and shiny. The iron heats up quickly to the perfect temperature, though some report it doesn't get hot enough. While some say it does a fantastic job, others mention it stops working after three months. The quality receives mixed feedback, with some reporting it breaks within two years, and opinions on value are divided between those who find it well worth the money and those who consider it overpriced.
AI-generated from the text of customer reviews
Customers find this hair straightener effective, noting that their hair stays straight and it works quickly with one swipe.
"...Perfect for achieving salon-quality styles at home—highly recommend!" Read more
"...Impressive! It's super easy to create curls, waves and bone straight...." Read more
"Wow! This iron gives better results and leaves my hair silker and straighter with less passes than my older GHD Mk IV Dark styler...." Read more
"Worth the money! Gets my hair real straight in one swipe! I have big hair and wavy/curly...." Read more
Customers report that the hair iron makes their hair silky smooth and soft after styling, with one customer noting it's gentle on thin hair.
"...Kind of disappointing but on the plus side, I guess my hair FEELS smoother. Doesn't look it, but it FEELS it...." Read more
"I liked this curling iron , it is very comfortable" Read more
"...seems like an oxymoron but I am amazed how much better my hair feels and looks." Read more
"...just one stroke is enough, my hair becomes very straight, silky and shiny, and I don’t even need to put on the anti-frizz hair oil...." Read more
Customers love the shine of their hair after using this straightener, describing it as sleek and smooth.
"...It heats up quickly, glides smoothly, and delivers sleek, shiny results without damaging hair...." Read more
"I LOVE THIS STRAIGHTENER! Hair is super shiny and frizz free. Definitely worth it and it gets hot enough without damaging hair...." Read more
"...It’s also a great size and handles really well. Plus it makes my hair look fabulous." Read more
"...The iron is lightweight and cute in color- that is what you’ll pay for. The plates were poorly designed so they pull hair...." Read more
Customers find the hair straightener easy to use, with one mentioning it's simple to create curls and another noting it's comfortable to hold.
"...It heats up in less than 20 secs. Impressive! It's super easy to create curls, waves and bone straight...." Read more
"...It’s also easy to use." Read more
"...So last minute touch ups are easy. And I like that it has the on off noise. Wish I had a case for it though." Read more
"...So I bought this for my second home and I am thrilled with ease of use, quality and results!..." Read more
Customers have mixed opinions about the hair iron's value for money, with some finding it well worth the investment while others consider it a waste of money.
"I LOVE THIS STRAIGHTENER! Hair is super shiny and frizz free. Definitely worth it and it gets hot enough without damaging hair...." Read more
"This was very expensive so I was hesitant to purchase it, but I like the way it turns on quickly and also has an automatic turn off...." Read more
"...All I can say is it was money well spent. I just hope this model lasts 10+ years as well.. -Update-..." Read more
"...It also doesn't straighten my hair flat, it still has poof to it, and has almost a dry frizzy look, and the flatness I do get, doesn't last long...." Read more
Customers have mixed experiences with the hair iron's functionality, with some saying it does a fantastic job and produces stunning results, while others report that it never worked again or stopped working after three months of use.
"Wow! This iron gives better results and leaves my hair silker and straighter with less passes than my older GHD Mk IV Dark styler...." Read more
"...Now, after almost a year of owning, this thing won't even turn on. It flashes red or something similar she said...." Read more
"Amazing product, love it!" Read more
"...but it recognizes your hair and knows how hot it needs to be, ikr, super hi tech...." Read more
Customers have mixed experiences with the hair iron's temperature control: while some report it heats up quickly to the perfect temperature and adjusts well to different hair types, others mention that it doesn't get hot enough and lacks adjustable settings.
"The ghd Platinum+ Styler is a game-changer for hair styling. It heats up quickly, glides smoothly, and delivers sleek, shiny results without..." Read more
"...sure about is if my heat protector isn’t the heat or if this straightener gets too hot….I have split ends and constantly treating them. Could be me!..." Read more
"...Definitely worth it and it gets hot enough without damaging hair. One setting takes guess work out of temperature. Will not be using my old chi again." Read more
"...Never again do I have to worry about frizzy hair. The standard heat setting seems to be perfect and it doesn't damage my hair anymore than usual...." Read more
Customers have mixed experiences with the hair iron's durability, with some finding it good quality while others report that it broke after a few months of use and barely lasted two years.
"...My style holds for a couple of days until its time to wash again. it also comes w/a rubber protector for the front of the unit...." Read more
"Didn’t love this flat iron. It’s suppose to sense how much heat your hair would need and it didn’t work well for my mine nor my daughter’s hair...." Read more
"...It doesn’t burn your hair, but it’s strong enough to keep the style in place. Also it doesn’t leave your hair smelling burnt which is awesome." Read more
"...job of straightening your hair and not damaging it, they simply do not last...." Read more
Reviews with images

Terrible design-- catches/rips hair in plastic seam
Top reviews from the United States
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- Reviewed in the United States on November 25, 2024Color: BlackVerified PurchaseThe ghd Platinum+ Styler is a game-changer for hair styling. It heats up quickly, glides smoothly, and delivers sleek, shiny results without damaging hair. The 1" plates are versatile for straightening or creating curls. Perfect for achieving salon-quality styles at home—highly recommend!
- Reviewed in the United States on April 1, 2025Color: BlackVerified PurchaseI LOVE THIS STRAIGHTENER! Hair is super shiny and frizz free. Definitely worth it and it gets hot enough without damaging hair. One setting takes guess work out of temperature. Will not be using my old chi again.
- Reviewed in the United States on July 24, 2024Color: BlackVerified PurchaseThis is the best flat iron I have ever used. I have used Chi, Sedu, Solia, Babyliss, hot tools and several others over the years. I have lived in some pretty humid places as well. I in VA now and it gets pretty humid during the summer.
I have very frizzy, curly hair that does what it wants. LOL not anymore.
I can flat iron my hair with this and the humidity doesn't affect it at all. Even when it's pouring rain outside. I may lose a little volume but no frizz, the waves I style last the next day too.
I will never buy another flat iron brand. This is my forever one. Never again do I have to worry about frizzy hair. The standard heat setting seems to be perfect and it doesn't damage my hair anymore than usual. It heats up in less than 20 secs. Impressive!
It's super easy to create curls, waves and bone straight. I am by no means a pro at styling but this GHD iron makes it super easy.
I can NOT recommend this flat iron enough!!
Get it!!
- Reviewed in the United States on September 22, 2019Color: BlackVerified PurchaseWow! This iron gives better results and leaves my hair silker and straighter with less passes than my older GHD Mk IV Dark styler. If it wasn't for my older styler starting to have intermittent issues after 10+ years of use, I wouldn't have ever considered making the plunge and convince myself on spending the money on GHD's latest styler.
All I can say is it was money well spent. I just hope this model lasts 10+ years as well..
-Update-
After a week of using this styler on a daily basis, I experienced issues with it, the light would flash red and beep at me and not get hot anymore.. Looking on google, apparently these stylers can have issues where any one of the six fuses would fail and caused this issue, so unfortunately had to return the one I got from Amazon.. However further reading, it seems a lot of the issues may come from those who made their purchases through Amazon and other 3rd party retailers... so against my better judgement because the product worked so well over the older Mark IV model I had, I decided to order another one but this time directly from the GHD website, not sure why I didn't consider or bother to look there in the first place, because I am glad that I did, not only was I able to get the white styler for the same price, but also, the heat spray was free (gotta pay extra for the bundle here on Amazon), but in addition, they had a sale promotion going on so I ended up getting the styler for ~$60 less than the price here on Amazon!
Also not sure if it's true or not, but seen some reviews of individuals who did have issues with their styler and ghd not honoring warranty for purchases made off Amazon, however this could be due to individuals buying from the sketchy non-amazon sellers/listings here, but not sure, but whatever the case, at least i'll know buying direct from ghd, the styler will be fully covered if I do have the same issue I had with this one from Amazon beyond the 30 day return window.
- Reviewed in the United States on September 28, 2024Color: BlackVerified PurchaseThis was very expensive so I was hesitant to purchase it, but I like the way it turns on quickly and also has an automatic turn off. It’s also easy to use.
- Reviewed in the United States on September 17, 2021Color: WhiteVerified PurchaseI had very high hopes for this straightener, but it is not what I was expecting. Not for this amount on money. It is ok, but I also bought a Babyliss for 1/4 of the cost, and it works better. This one is ok, and I guess I'm going to keep it, but it doesn't straighten my hair with one pass that's for sure. It also snags on my hair, doesn't flow on it smoothly, and as another reviewer stated, you have to keep moving quickly or it leaves dents in your hair, which is hard to do when it doesn't flow on the hair smoothly. I got a good deal on it for getting an Amazon Visa, but otherwise it would go back. It also doesn't straighten my hair flat, it still has poof to it, and has almost a dry frizzy look, and the flatness I do get, doesn't last long. Kind of disappointing but on the plus side, I guess my hair FEELS smoother. Doesn't look it, but it FEELS it. It also heats very quickly so I guess that is another plus.
Top reviews from other countries
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Alejandra JaureguiReviewed in Mexico on June 28, 2023
5.0 out of 5 stars Me encantó!
Color: WhiteVerified PurchaseLa plancha funciona muy bien, deja el cabello liso y sin frizz, además de que también funciona perfectamente para hacerte ondas. No se puede regular la temperatura (la plancha lo hace por si sola), por lo que el cabello no se siente que se calienta de más.
- JamieReviewed in Canada on February 3, 2020
5.0 out of 5 stars Lots of money, but it’s worth it
Color: WhiteVerified PurchaseI was initially a little leery to purchase this on amazon, I was worried it wouldn’t be “authentic”, but I decided to take the plunge and bought it. Upon arrival, I immediately went to GHD’s website and signed the product up for the warranty and had no problems so I’m happy to report the straightener is a genuine GHD product.
This is my first expensive hair tool. All previous straighteners I’ve owned came from drug stores for $40. My hair stylist uses one in her salon on my hair all the time and I’m always so taken by how smooth it feels on my hair and how fast she curls my entire head. It slides like butter and it doesn’t pull the hair at all. I liked her straightener so much that I had to buy one for myself, despite the high price tag.
So when it comes to actually using it, it’s very easy. The straightener claims to heat up in 20 seconds, but when I timed it, it actually heated up in 9 seconds which is very impressive. I have fine hair, so I’m always worried about excessive heat burning my hair, so the fact that this straightener didn’t have the option to choose your own heat made me a little nervous, but it’s been just over a month of using it and so far so good! The temperature always seems perfect and it only takes one pass to curl or straighten my hair! Because the shape of the iron is slightly thicker, I find it easier to get a nice curl.
All in all, I think this was worth the money. It is a very high quality product and the honest fact is that my cheap drugstore straighteners don’t compare. I’m happy I splurged on this because it performs wonderfully!
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Hugo Enrique Gomez MarquezReviewed in Mexico on August 11, 2022
5.0 out of 5 stars Excelente producto!
Color: BlackVerified PurchaseLa tecnología de la plancha esta impresionante, deja un acabado impecable, el material no se atasca al momento de hacer ondas, el sonido que avisa cuando enciende, cuando la enchufes y cuando ya esta lista para usarse es una chulada GHD, ya tengo casi todas. Excelente, además mucho más baratas que en mercado libre
Hugo Enrique Gomez MarquezExcelente producto!
Reviewed in Mexico on August 11, 2022
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- AntoniaReviewed in Canada on August 16, 2019
5.0 out of 5 stars There is no other flatiron worth your money!
Color: WhiteVerified PurchaseOMG. I have been using flatirons since the mid-90s. I have gone through every brand, including premium pro stylers. They always required repeated passes through my hair which caused dry and damaged hair. The results were never perfectly straight, nor frizz-free, and I consider myself very adept with styling tools, including rollers!
My last drugstore-purchased flatiron gave up after three years of not-daily styling and straightening. So, rather than end up with yet another less-than-satisfactory flatiron, I googled "best flatiron) and came across lists of the best for 2019 in all the top fashion mags, Allure, Glamour etc. The one styler at the top or near the top of every list was this one. So I bit the very expensive bullet and ordered it.
To say that I am blown away (haha!) by it, is an understatement. I am in love with this thing. Quite apart from the fact that it's quick on, requires no temperature adjustments and can travel, it has left my hair shiny, straight (or curly, if that's what I want) as well as absolutely frizz-free. And I bought it in July, when the weather is humid.
It allows me to very easily build in volume and shape, and with a twist of the wrist, waves and fat curls.
My GFs all have noticed that my hair looks, as one put it, "more modern."
Between the time I ordered it and when it arrived, I saw my colourist and stylist who both said I was nuts for spending so much. I am seeing them next week and I am bringing it to show it to them. That's how much I am impressed. I bet they will be too.
Awesome product. No reservations except, perhaps, the price. But, as a life-long frizz fighter, I think it's worth the investment.
UPDATE: After I took it to my salon, my guy tried and started raving to the other stylists. Many of them bought one.
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Ana G.Reviewed in Mexico on September 25, 2020
5.0 out of 5 stars EXCELENTE PLANCHA!!!
Color: BlackVerified PurchaseMe encantó!!! Tuve mis dudas al inicio por el precio elevado y por saber si su enchufe funcionaría en México, pero realmente valió la pena! Es una gran inversión, mi cabello quedó con un perfecto liso y brillo, cosa que ninguna otra plancha había podido darme. El precio vale la pena! Inmediatamente al recibirla, la registré en GHD para verificar su autenticidad y... es ORIGINAL!!! Por lo que la compra es 1000% segura!!! El enchufe o conector lo puedes usar perfecto en México. EXCELENTE COMPRA!!!
Ana G.EXCELENTE PLANCHA!!!
Reviewed in Mexico on September 25, 2020
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