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Madison Reed Radiant Hair Color Kit, Light Golden Red for 100% Gray Coverage, Ammonia-Free, 7NCG Genova Red, Permanent Hair Dye, Pack of 1

4.1 4.1 out of 5 stars 5,466 ratings

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12.8 Fl Oz (Pack of 1)
7NCG - Genova Red

Purchase options and add-ons

Color 7NCG - Genova Red
Package Information Box
Product Benefits Everything you need all in one ammonia-free permanent hair color kit for long-lasting 100% gray coverage. No harsh ingredients: 100% ammonia-free, PPD-free, resorcinol-free, paraben-free, pthalates-free, SLS-free, gluten-free, titanium-dioxide-free. Leaping bunny certified: Always cruelty-free. See more
Brand Madison Reed
Item Form Cream

About this item

  • HIGH-QUALITY PERMANENT HAIR COLOR: Radiant Hair Color Kit delivers gorgeous, high-quality color for multi-tonal and natural-looking results. Works on different hair types and textures. Radiant Hair Color is a cream-based formula, dermatologist tested, and does not damage your hair—it has been shown to actually improve the condition of your hair according to an independent clinical study.
  • KERATIN ENRICHED HAIR COLOR: Permanent hair color is infused with hair-loving ingredients: keratin, argan oil, and ginseng root extract to leave your hair feeling healthy, conditioned, and shiny. No harsh ingredients: 100% ammonia-free, PPD-free, resorcinol-free, paraben-free, pthalates-free, SLS-free, gluten-free, titanium-dioxide-free, and cruelty-free.
  • LONG-LASTING 100% GRAY COVERAGE: Expertly mixed maximum coverage cream color formulated with extra pigment to cover stubborn grays—never flat, never dull. Cream-based color is easy to apply to roots for precise coverage. Available in 25 shades.
  • INCLUDES EVERYTHING YOU NEED: One Radiant Hair Color Kit has everything you need to color at home with confidence with easy to follow step-by-step instructions. Kit includes Radiant Cream Color, Conditioning Color Activator, 2 pairs of gloves, cap, barrier cream, cleansing wipe, Color Protecting Shampoo & Conditioner, and instruction booklet.
  • ABOUT MADISON REED: Our company began with a simple mission: to provide the best, most luxurious hair color made with ingredients you can feel good about. We are a hair color company built on values—everything we do is driven by courage, trust, joy, responsibility and love. It’s hair color…with a conscience.
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Additional Details

Made in Italy
Shop products that have been wholly produced or have undergone their last substantial transformation in Italy. Discover more about “Made in Italy”, a label synonymous throughout the world with refined materials, attention to detail, and creativity.

Made in Italy
This product was wholly produced or has undergone its last substantial transformation in Italy. Discover Made in Italy. Learn more

Customer ratings by feature

Easy to use
4.1 4.1
Scent
3.8 3.8
Softness
3.5 3.5
Longevity
3.3 3.3

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$30.00 ($2.34/Fl Oz)
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$34.00 ($11.33/Ounce)
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Sold by Madison Reed Official Store and ships from Amazon Fulfillment.
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$30.00 ($7.50/Fl Oz)
Get it as soon as Tuesday, Mar 26
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This Item
Madison Reed Radiant Hair Color Kit, Light Golden Red for 100% Gray Coverage, Ammonia-Free, 7NCG Genova Red, Permanent Hair Dye, Pack of 1
Madison Reed Radiant Hair Color Kit, Light Golden Red for 100% Gray Coverage, Ammonia-Free, 7NCG Genova Red, Permanent Hair Dye, Pack of 1
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Price$30.00$15.99-20% $15.99
List:$19.99
$34.00-17% $9.97
List:$11.99
$7.90
Price Per Unit$2.34 / Fl Oz$4.00 / Fl Oz$3.51 / Fl Oz$11.33 / Ounce$4.99 / Ounce$2.63 / Fl Oz
Delivery
Get it as soon as Tuesday, Mar 26
Get it as soon as Tuesday, Mar 26
Get it as soon as Tuesday, Mar 26
Get it as soon as Tuesday, Mar 26
Get it as soon as Tuesday, Mar 26
Get it as soon as Tuesday, Mar 26
Customer Ratings
Easy to use
4.1
4.4
4.0
4.0
4.1
4.1
Value for money
3.2
3.8
4.2
3.3
3.7
3.6
Longevity
3.3
3.4
3.7
3.8
3.0
Scent
3.8
4.2
3.9
3.5
Sold By
Madison Reed Official Store
Amazon.com
Bioforce USA
Madison Reed Official Store
Amazon.com
Amazon.com
form
Cream
Mousse
Gel
Cream
Aerosol
Cream
specialty
Ammonia-free,Gluten-free
Vegan
Natural
Ammonia-free,Gluten-free
Long Lasting
Natural
full cure time
15 minutes minutes
40 minutes minutes
10 minutes minutes
10 minutes minutes
25 minutes minutes
ingredients
1242193 INGREDIENTS AQUA / WATER / EAU CETEARYL ALCOHOL COCAMIDOPROPYL BETAINE BEHENTRIMONIUM CHLORIDE PROPYLENE GLYCOL AMODIMETHICONE SCLEROTIUM GUM ISOPROPYL ALCOHOL SODIUM CHLORIDE PHENOXYETHANOL PARFUM / FRAGRANCE ETHANOLAMINE CITRIC ACID BASIC BROWN 17 2-NITRO-5-GLYCERYL METHYLANILINE COCOS NUCIFERA OIL / COCONUT OIL TRIDECETH-6 LINALOOL HEXYL CINNAMAL 3-METHYLAMINO-4-NITROPHENOXYETHANOL CHLORHEXIDINE DIGLUCONATE BENZYL SALICYLATE BENZYL ALCOHOL LIMONENE CETRIMONIUM CHLORIDE AMYL CINNAMAL COUMARIN CITRONELLOL BASIC RED 51 ALPHA-ISOMETHYL IONONE FIL CODE D237579/1
Shade,herbatint Haircolor Gel Ingredients:,laureth-5; Aqua/water; Propylene Glycol; Peg-2 Oleamine; Ethanolamine; Walnut Extract; Rhubarb Extract; Cinchona Extract; Aloe Barbadensis Extract; P-Aminophenol; Peg-75 Meadowfoam Seed Oil; P-Phenylenediamine; Echinacea Angustifolia Extract; Betula Alba Leaf Extract; 2- Amino- 3- Hydroxypiridine, Hamamelis Virginiana Extract; Resorcinol; Sodium Hydrosulfite; Ascorbic Acid; Tetrasodium Edta; Cetrimonium Chloride; 2,4 Diaminophenoxyethanol Hcl,glycol Dev
Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use. INGREDIENTS 1162053 E: HYDROFLUOROCARBON 152A, BUTANE, ETHYL TRISILOXANE, ISOBUTANE, CI 77499/IRON OXIDES, TRIMETHYLSILOXYSILICATE, METHYL TRIMETHICONE, TRIETHOXYCAPRYLYLSILANE F.I.L. # D179540/2
WATER/EAU, UNDECETH-3, PROPYLENE GLYCOL, ETHANOLAMINE, OLEIC ACID, GLYCOL DISTEARATE, CETEARYL ALCOHOL, COCAMIDOPROPYL BETAINE, TOLUENE-2,5-DIAMINE SULFATE, FRAGRANCE/PARFUM, RESORCINOL, ASCORBIC ACID, 2-METHYLRESORCINOL, HYDROXYETHYL-2-NITRO-p-TOLUIDINE, 2-AMINO-6-CHLORO-4-NITROPHENOL, DISODIUM EDTA, HC BLUE NO. 2, HC BLUE NO. 12, HC RED NO. 3, HC RED NO. 10, m-AMINOPHENOL, HC RED NO. 11.

Product Description

Madison Reed Is a female founded company
Ingredients You can Feel Good About
Free of Harsh Ingredients

Try These Other Madison Reed Products

6NCG

Medium Golden Red

Total Volume

Total Volume Shampoo

Rubino

Color Therapy - Rubino

Barolo

Riving Gloss - Barolo

6R

Root Perfection 6R Red

Customer Reviews
4.1 out of 5 stars
5,466
4.4 out of 5 stars
596
3.9 out of 5 stars
884
4.1 out of 5 stars
596
4.2 out of 5 stars
580
Cruelty Free
Ammonia Free
Type of Hair Color
Permanent N/A Temporary Semi-Permanent Permanent
Application Time
Up to 45 Minutes Up to 3 Minutes 5 Minutes Up to 35 Minutes 10 Minutes
Shades/Types Available
36 4 8 8 8

Product information

Technical Details

Additional Information

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Madison Reed Radiant Hair Color Kit, Light Golden Red for 100% Gray Coverage, Ammonia-Free, 7NCG Genova Red, Permanent Hair Dye, Pack of 1


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Customer reviews

4.1 out of 5 stars
4.1 out of 5
5,466 global ratings
GREAT FOR IN BETWEEN SALON APPOINTMENTS
5 Stars
GREAT FOR IN BETWEEN SALON APPOINTMENTS
I’m a novice at self coloring. Now, in my early 40’s my biggest pain point is stubborn grays that are framing my face (mostly) and throughout my hairline. The goal for me was to color my root growth & I had to enlist the help of my 14 year old to work the back half section through because I couldn’t see what I was doing. The goal for me was to extend the time between salon visits. Overall, it was good but recommend you asking your salon colorist which hue you need (ash or red). This matters a lot for blending purposes. For example; I chose “ash” mistakenly when I should have chose “red”. It’s not noticeable to the general public but to me I see the differences. I’m sure my colorist will notice but she’ll be able to fix when I do my whole head coloring in a month.For reference: I need to do root touch ups every 2 weeks. This bought me about a month before I have to schedule my salon appointment, so I’d be going to the salon every 6 weeks vs. every 2.PSA: the smell wasn’t pleasant; I smelled like I smoked a pack of unfiltered cigarettes.
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Top reviews from the United States

Reviewed in the United States on March 6, 2024
Size: 12.8 Fl Oz (Pack of 1)Color: 4NA - Messina BrownVerified Purchase
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5.0 out of 5 stars GREAT FOR IN BETWEEN SALON APPOINTMENTS
Reviewed in the United States on March 6, 2024
I’m a novice at self coloring. Now, in my early 40’s my biggest pain point is stubborn grays that are framing my face (mostly) and throughout my hairline. The goal for me was to color my root growth & I had to enlist the help of my 14 year old to work the back half section through because I couldn’t see what I was doing. The goal for me was to extend the time between salon visits. Overall, it was good but recommend you asking your salon colorist which hue you need (ash or red). This matters a lot for blending purposes. For example; I chose “ash” mistakenly when I should have chose “red”. It’s not noticeable to the general public but to me I see the differences. I’m sure my colorist will notice but she’ll be able to fix when I do my whole head coloring in a month.

For reference: I need to do root touch ups every 2 weeks. This bought me about a month before I have to schedule my salon appointment, so I’d be going to the salon every 6 weeks vs. every 2.

PSA: the smell wasn’t pleasant; I smelled like I smoked a pack of unfiltered cigarettes.
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2 people found this helpful
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Reviewed in the United States on February 24, 2024
Size: 12.8 Fl Oz (Pack of 2)Color: 5NA - Torino BrownVerified Purchase
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5.0 out of 5 stars Great quality at home color.
Reviewed in the United States on February 24, 2024
I purchase Madison Reed color in 5N Torino brown to cover grays. The color is the perfect match to my natural dark brown color. It does not give me red/orange brassy undertones. It’s a beautiful natural chocolate brown.
The mix does not irritate my scalp and is very gentle, no awful Oder.
The kit gives you everything you need properly color your hair at home. Barrier cream, clean up wipes, gloves etc.
I used to order this color through the Madison Reed website, but they ship so slowly, it often took 2 weeks to get my product. Amazon sells it for the same price and ships quickly! It’s a win win!
Once you try Madison Reed, you won’t use any other color.
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4 people found this helpful
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Reviewed in the United States on March 14, 2024
Size: 12.8 Fl Oz (Pack of 1)Color: 8.5NNA - Lusia Dark BlondeVerified Purchase
Reviewed in the United States on February 17, 2024
Size: 12.8 Fl Oz (Pack of 1)Color: 5NGV - Napoli BrownVerified Purchase
22 people found this helpful
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Reviewed in the United States on April 30, 2023
Size: 12.8 Fl Oz (Pack of 1)Color: 7NCG - Genova RedVerified Purchase
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1.0 out of 5 stars Might be great for short hair or hair not previously colored. For me? Awful.
Reviewed in the United States on April 30, 2023
I used Light Golden Red, &7NCG, Genova Red.

On the package, the color looked like an exact match for my original hair color. (I have just enough grey, here & there throughout my hair, to want to cover it... for now, anyway. Vanity... right? lol )

I fell in love with Madison Reed's packaging and the thoughtfulness shown in this very complete hair color kit. The messaging in it dazzled me, as well.

Using the product, I didn't care for the smell of it, but it wasn't nearly as bad as some ammonia-based hair color products. So far, so good.

In addition, I was impressed by how much hair color was included. Even with long, thick hair, I was able to cover everything from the roots to the very longest tips of my hair, and do so completely.

The included shampoo and conditioner were both lavish and generous. Again, as someone with very thick hair, this was appreciated.

But then, fresh from the shower, I looked in the mirror.

Umm...

It looked like the color coverage wasn't consistent. Not even close.

Worse, when my hair was dry, the color at the top of my head was spectacular, but starting at about ear level, the color was much darker.

Indoors, it looks almost black. On someone as fair-skinned as me, the effect was jarring. Suddenly, every freckle and laugh line seemed more obvious. This was NOT flattering.

Oddly, the ends of my hair barely took any color at all. That was fine, because naturally colored hair is usually lighter (sun bleached) at the ends.

In the accompanying photo, my head is tilted, so I'm looking up. You're seeing the top of my head as well as my back. Also, that picture was taken on a slightly overcast day, so the variations in color aren't due to extreme lighting. It looks far worse indoors, but I think the photo conveys the essense of the problem.

Note: It's been a few years since I was a hair model, but I picked up a lot of hair coloring tips from the pros. So, I'm still mindful of the importance of coloring my hair thoroughly and consistently, and following package directions - to the letter - for the best results.

In other words, it's not as if I smothered the top of my head with hair dye, and just loosely spread the rest of my hair with far lighter coverage.

Likewise, I didn't douse the middle (now darkest) band of my hair with extra color, or omit coloring the ends, either.

To me, it looks like this hair color should not be used on long, previously colored hair. I'd ask for a refund if I had anything to return to the seller, but - of course - I used the complete package. So, at best, that was a waste of $30.

I'm going to wait a week so my hair has time to recover, and then I'll be using an "oops!" products to remove the Madison Reed hair color. Fingers crossed, it'll restore how my hair looked before using Madison Reed's hair color. (If that doesn't work, Plan B is to streak my hair with blonde. At worst, it'll look "artsy.")

I'll agree that the Madison Reed hair color at the top of my head looks exactly as I'd hoped. It's very close to the color shown on the product's packaging.

The probem is: The rest of my hair looks awful.

If your hair is short - and, preferably, has never been colored before - you may love Madison Reed.

For me, this was an extremely distressing experience.

Fortunately, I work at home. This week, only my family will see my hair.

If I go out, I'll wear a hat. Then, my hair will look oddly dark with almost blonde sun-bleaching at the ends. Short-term, I'm okay with that.

I was tempted to give this product two stars because the packaging was a delight to read, and the included gloves, cap, shampoo, and conditioner were wonderful extras.

However, I'm so disappointed by the product itself, I have to give this one star, and share my experience with others, so they don't make a similar mistake.
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76 people found this helpful
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Reviewed in the United States on February 10, 2024
Size: 12.8 Fl Oz (Pack of 1)Color: 5.5NNA - Dosolo BrownVerified Purchase
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3.0 out of 5 stars Dark NOT Medium Brown
Reviewed in the United States on February 10, 2024
**update below**
I am very disappointed in the resulting color. I’ve used many different brands in the past and most of the medium brown colors match my shade well. I usually use a combination of light, medium, and dark brown, but often use medium when I’m too lazy to do a layered look. I wanted to assess this dye by itself, since it’s my first time trying the brand, and used just the one shade. It most definitely came out on the same scale as the dark shades of the other brands I’ve used in the past. I’m very disappointed because this brand came highly recommended. That being said, the grey coverage seems decent and we’ll see how color fast it is or how long it lasts… unless I decide to do a color wash to get rid of my now almost black hair.

I just watched a video of people getting the wrong color in their kits, so I double checked mine. Yup. The box says medium brown but the color creme is for darkest brown.
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3 people found this helpful
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