There were great expectations for Kim Jones’s Fendi debut today. Three years into his menswear tenure at Dior, the designer who once staged a Supreme collaboration for Louis Vuitton and worked for years for Umbro has unquestionably become more couture than streetwear. The literary and artistic sources that shaped his Fendi collection couldn’t be further from the street, although Virginia Woolf did always try to get back to the city. It was conceived in the spirit of Charleston Farmhouse, the 16th-century Sussex retreat of the Bloomsbury set located not far from the village of Rodmell, where Jones, now 41, was partly raised and owns a house. “It’s very personal to me,” he said on a video call from Paris.
Young Jones would spend school trips exploring the house and learning about Bloomsbury’s bohemian members. If they had been alive today, you can imagine he would have enlisted them for one of the menswear collaborations that embody his practice at Dior and, previously, Louis Vuitton. His Fendi collection showed a more single-handed demonstration of how Jones expresses himself in form and decoration. “The movement and freedom of things were quite interesting to me,” he said. While Jones has dabbled in womens wear in past endeavors, it also unveiled the first real idea of what his vision for women’s dressmaking looks like.
Of carving out that silhouette, Jones said he observed “the reality of what women around me are wearing. I have friends that just buy couture clothes, and they don’t buy big ball gowns. They buy real clothes, things that fit their bodies.” Above all, he wants to create work “reactive to the time we’re living in.” Enter Orlando, Woolf’s time-traveling tale of androgyny and fashion’s favorite lexicon for the study of genderlessness. He employed its premise to illustrate his Grand Tour from Rodmell to Rome. “Orlando was published in 1928, and Fendi was founded in 1925,” he pointed out. The “journey from Bloomsbury to Borghese” interpreted Vanessa Bell and Duncan Grant’s frescoes of Charleston in hand-beaded prints and the marbles of the Galleria Borghese in painted tailoring. Dresses evoked the wet drapery of its Bernini sculptures.
In the prerecorded show, Jones echoed Orlando’s themes in a coed cast featuring many of his high-profile friendships: Demi Moore, Kate and Lila Moss, Christy and James Turlington, Adwoa and Kesewa Aboah. The family constellations celebrated Fendi’s values as a matriarchal fashion dynasty, whose class-act custodian, Silvia Venturini Fendi, still serves as artistic director of accessories and menswear. Joining the cast were her daughters, Leonetta Fendi and jewelry designer Delfina Delettrez, whom Jones has now named as creative director of jewelry at the LVMH-owned brand. Delettrez’s supersized chandelier earrings graced evening gowns with a 1930s Vionnet silhouette, a certain slinkiness that resonated in Moore’s slithery silk suit, which was dying to morph into a dress.