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"Only good (skin) days ahead" has long been the slogan and promise for K-beauty e-retailer Soko Glam since it launched in 2012. Eight years later, the phrase is taking on a new form as the name of a new skin-care brand. Good (Skin) Days launches today, June 22, with three innovative products — all under $26. They combine Korean beauty innovations with Soko Glam's community feedback.
Over the years, Charlotte Cho, the brand's co-founder, says she realized through reviews and Soko Glam's one-on-one skin consultations, its customers are extremely discerning, wanting to know every detail of its products down to where ingredients are derived from.
With their curiosity and feedback, she worked with a team to create four clean, cruelty-free formulas from scratch to suit their needs: a cleanser, toner, serum, and moisturizer. In addition to the products' affordable price points, the entire lineup is formulated with low pHs to make them suitable for even the most sensitive skin.
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Ahead of Good (Skin) Days' launch, I was able to test out the A New Leaf Cream Cleanser ($16). You only need a pea-sized amount of the buttery formula for one-step cleansing. With a bit of water, it lathers up but doesn't strip skin of moisture in the process. I feel like I'm washing my face with a mugwort rice cake every time I use it because the cleanser is flecked with the beloved green herb (and leaves my skin just as plump and soft). Mugwort has become a popular skin-care product in Korea as it's smoothing and soothing for all skin types. Anti-inflammatory celery and green tea also make appearances on the gentle cleanser's ingredient list.
The On the Bright Side Moisturizer ($24) has quickly become a staple in my beauty routine, too. I love how it's not too heavy for summertime use but doesn't disappear into skin the second you slather it on. It leaves a lightweight layer of hydration on your skin that skins in as the day (or night) goes on, which is my ideal moisturizer situation. The emulsion is spiked with rice ferment and probiotics that are typically found in Korean essences, like the Neogen Real Ferment Micro Essence. Both help get your complexion glowing while nourishing it. They're also joined by nourishing ceramides and madecassoside, a derivative of centella asiatica (aka cica) that helps even skin tone.
I'm looking forward to trying out the C's the Day Serum ($26) soon. It focuses on brightening and healing skin with vitamins C and E, respectively. For those who are curious, the vitamin C is derived from a 10 percent pure concentration of ascorbic acid that slowly oxidizes, as well as antioxidant-rich camu camu. Another popular Korean ingredient was tapped for this product: ginseng. It helps increase circulation to firm skin.
Later this summer, Good (Skin) Days is also coming out with the Prime Time Cleansing Toner ($18). The golden fluid instantly and deeply hydrates complexions with maple, papaya, and rose waters and gently exfoliates with pumpkin and papaya enzymes.
Everything from Good (Skin) Days, except for the toner, is available now on sokoglam.com. The brand plans to always have a charitable component (past organizations the brand has contributed towards include Black Lives Matter) to its purchases and will pick a new charity to donate two to three times a year depending on community needs.
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Read more about Korean skin-care ingredients:
- Why Cica Is Taking Over Skin-Care Products
- Allantoin Deserves a Place in Your Sensitive Skin-Care Routine
- Why You’re Seeing Ginseng in So Many Korean Skin-Care Products Right Now
Now, watch Eric Nam try nine things he's never done before:
