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The Everything War: Amazon’s Ruthless Quest to Own the World and Remake Corporate Power Hardcover – April 23, 2024

4.3 4.3 out of 5 stars 218 ratings

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Most Anticipated by Foreign Policy • Globe and Mail • Next Big Idea Club Must Read April Books • A Publishers Weekly Best Book of the Year

“Will stand as a classic.” – Christopher Leonard
"Riveting, shocking, and full of revelations." - Bryan Burrough


From veteran Amazon reporter for The Wall Street Journal, The Everything War is the first untold, devastating exposé of Amazon's endless strategic greed, from destroying Main Street to remaking corporate power, in pursuit of total domination, by any means necessary.

In 2017, Lina Khan published a paper that accused Amazon of being a monopoly, having grown so large, and embedded in so many industries, it was akin to a modern-day Standard Oil. Unlike Rockefeller’s empire, however, Bezos’s company had grown voraciously without much scrutiny. In fact, for over twenty years, Amazon had emerged as a Wall Street darling and its “customer obsession” approach made it indelibly attractive to consumers across the globe. But the company was not benevolent; it operated in ways that ensured it stayed on top. Lina Khan’s paper would light a fire in Washington, and in a matter of years, she would become the head of the FTC. In 2023, the FTC filed a monopoly lawsuit against Amazon in what may become one of the largest antitrust cases in the 21st century.

With unparalleled access, and having interviewed hundreds of people – from Amazon executives to competitors to small businesses who rely on its marketplace to survive – Mattioli exposes how Amazon was driven by a competitive edge to dominate every industry it entered, bulldozed all who stood in its way, reshaped the retail landscape, transformed how Wall Street evaluates companies, and altered the very nature of the global economy. It has come to control most of online retail, and uses its own sellers’ data to compete with them through Amazon’s own private label brands. Millions of companies and governmental agencies use AWS, paying hefty fees for the service. And, the company has purposefully avoided collecting taxes for years, exploited partners, and even copied competitors—leveraging its power to extract whatever it can, at any cost. It has continued to gain market share in disparate areas, from media to logistics and beyond. Most companies dominate one or two industries; Amazon now leads in several. And all of this was by design.

The Everything War is the definitive, inside story of how it grew into one of the most powerful and feared companies in the world – and why this lawsuit opens a window into the most consequential business story of our times.


 
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From the Publisher

The first untold, devastating expose.
"Shocking and full of revelations...the thrilling account." -Bryan Burrough
"A riveting work of investigative reporting that will stand as a classic." -Christopher Leonard
"This is investigative journal at its finest." -Publishers Weekly, starred review

Editorial Reviews

Review

"Wall Street Journal reporter Mattioli debuts with a blistering exposé of how Amazon used its 'size, leverage, and access to data across industries to choke competition.' Mattioli’s impressive reporting—which draws on internal documents and hundreds of interviews with employees, senior executives, and government officials—recreates the company’s conquests in disturbing detail....This is investigative journalism at its finest."―Publishers Weekly (starred review)

“Riveting, shocking, and full of revelations, The Everything War is the thrilling account of how Amazon redefined corporate power, and did so with a single minded focus on rolling over the competition in its pursuit for dominance. This one could be a classic.”

Bryan Burrough, co-author of Barbarians at the Gate and Forget the Alamo

"An unflinching expose of thuggish strategies employed by Amazon—tactics that not only hobble competitors, exploit paying customers, but also cripple aspiring start-ups that make the mistake of sharing product secrets, only to find Amazon knock-offs sold on the consumer monolith’s website."―
Jacquie McNish, co-author of Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry

"A riveting and explosive work of investigative reporting that will stand as a classic. Dana Mattioli has managed to unearth the deepest secrets of the world’s most powerful retailer, bringing it all into the daylight in vivid detail. Every page is revelatory and the characters—from the domineering billionaire CEO, to the brilliant 30-something trustbuster in Washington who pursues him—seem like they’ve walked straight out of a novel. This is the business story of our time."―
Christopher Leonard, New York Times bestselling author of Kochland and The Lords of Easy Money

"Dana Mattioli’s
The Everything War is a masterful expose of a corporate leviathan’s relentless drive for power. Her incisive writing and thorough reporting takes you behind a global juggernaut’s seemingly innocuous facade. You will never look at those little cardboard boxes on your doorstep the same way again."―Zeke Faux, author of Number Go Up: Inside Crypto's Wild Rise and Staggering Fall

"In The Everything War, the journalist Dana Mattioli shows us at length that Bezos’s legacy is far more insidious than we ever suspected....At this point, continuing to defend Amazon’s business practices with the argument of low prices, even when such toxicity extends to a soul-crushing work culture, has turned into a feel-good illusion that corporate America keeps telling itself about the monster it has created. But as with all illusions, at some point, reality hits. This book is exactly the dose of reality Americans need to imagine a world without Amazon, which already costs us so much to feed."

Karina Montoya, Washington Monthly

"There’s an echo here of Ida Tarbell, the journalist whose revelations about Standard Oil’s monopolistic chicanery led to the famous antitrust case over a century ago. As the Wall Street Journal’s Amazon correspondent (a post whose very existence speaks volumes), Mattioli’s reporting came to focus on allegations of the company’s anti-competitive behaviour, and it is the many eye-stretching case studies that are the meat of the book…
The Everything War makes a compelling case that no company should be this powerful."―Jonathan Ford, The Financial Times

“This is the most in-depth investigation ever written about Amazon […] The testimonies and revelations will be used for what will likely be the biggest antitrust trial of the 21st Century.”―
Karlin Lillington, Irish Times Review

"Crackerjack reporting drives this exceptional deep dive into Jeff Bezos’s corporate leviathan, drawing on internal documents and hundreds of interviews with Amazon personnel to illuminate the company’s merciless tactics for conquering an ever-growing range of industries. It’s the most comprehensive account yet of Amazon’s quest for retail dominance."―
Best Books of 2024, Publishers Weekly

About the Author

Dana Mattioli has been a reporter for The Wall Street Journal since 2006. She has written investigative pieces and Front Page stories about Amazon since 2019 and was a finalist for the Pulitzer Prize in Investigative Journalism for her work on Amazon. Her Amazon coverage also received the 2021 Gerald Loeb Award for Beat Reporting. In 2021, she received the WERT Prize, an award from the Women’s Economic Round Table that honors excellence in comprehensively reported business journalism for her Amazon investigations, and received a Front Page Award for her Amazon coverage.

Prior to covering Amazon, Dana held one of the WSJ’s highest profile beats covering mergers & acquisitions. During her 17-year career at WSJ she has produced a string of investigations and Page One stories on CEOs, boards of directors, technology companies and retailers. Dana is the recipient of a second Gerald Loeb award for breaking news, the SABEW breaking news award, two New York Press Club awards and was a finalist for the Larry Birger Young Business Journalist Award. Dana has appeared on CNBC,  Good Morning America, Fox Business News, and Cheddar. She was the subject of a Wall Street Journal advertisement campaign about how the newspaper’s highest-profile stories came together.
 
 

Product details

  • Publisher ‏ : ‎ Little, Brown and Company (April 23, 2024)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 416 pages
  • ISBN-10 ‏ : ‎ 0316269778
  • ISBN-13 ‏ : ‎ 978-0316269773
  • Item Weight ‏ : ‎ 1.4 pounds
  • Dimensions ‏ : ‎ 6.45 x 1.38 x 9.55 inches
  • Customer Reviews:
    4.3 4.3 out of 5 stars 218 ratings

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4.3 out of 5 stars
218 global ratings

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Customers say

Customers find the book insightful and well-researched. They appreciate the easy reading style and author's understanding of business issues.

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10 customers mention "Eye-opening"10 positive0 negative

Customers find the book insightful and well-researched. They appreciate the author's pragmatic and fair perspective on Amazon's operations. The excerpts from the WSJ are tantalizing.

"...It is very informative about how the company operates. I thoroughly enjoyed reading this." Read more

"A great expose of the darker side of Amazon. Mattioli digs deep into the the way Amazon has run its business from its beginning to the present...." Read more

"...The abuse heaped on third-party vendors was never-ending. A very well-researched and written book." Read more

"...The author takes a pragmatic and fair viewpoint exploring an organization that has been built on unlimited ambition paired with first principles..." Read more

4 customers mention "Readability"4 positive0 negative

Customers find the book easy to read and engaging. They appreciate the author's understanding of business and fair treatment of the subject matter.

"...A very well-researched and written book." Read more

"...The author understand business and is never unfair to the subject while noting the success and exploring the collateral damage that is created from..." Read more

"Loved the book! Loved the writing style! Easy to read and very eye opening! Great work, Dana Mattioli!" Read more

"...Great insight as to how this beast got out of control. Great read" Read more

Top reviews from the United States

  • Reviewed in the United States on January 28, 2025
    This really tells the story about Amazon, the company, and Jeff Bezos. It is very informative about how the company operates. I thoroughly enjoyed reading this.
  • Reviewed in the United States on June 11, 2024
    A great expose of the darker side of Amazon. Mattioli digs deep into the the way Amazon has run its business from its beginning to the present. There’s a lot of good in in Amazon, but also a lot of bad.
    3 people found this helpful
    Report
  • Reviewed in the United States on April 28, 2024
    It feels ironic to be writing a book review about Amazon on Amazon, but that only corroborates a central theme of the book that Amazon is everywhere. Actually, I learned as much about FTC Chair Lina Khan as I did about Bezos and Amazon. It;s obvious why she is going after them.
    It is also clear from the documentation presented that Bezos created a cutthroat corporate culture where the employees would stop at nothing to advance Amazon’s position. Despite the fact that employees were not supposed to use data on products of third-party vendors to reverse engineer Amazon private label products, this became standard operating procedure. Amazon lied about it in public statements and in congressional testimony. The abuse heaped on third-party vendors was never-ending.
    A very well-researched and written book.
    21 people found this helpful
    Report
  • Reviewed in the United States on May 1, 2024
    Dana Mattioli has written a business thriller!

    This book paints a clear-eyed picture of one of the most dominant businesses created in our lifetime. The author takes a pragmatic and fair viewpoint exploring an organization that has been built on unlimited ambition paired with first principles execution.

    This book avoids a common trap inherent in the business biography profile. The author understand business and is never unfair to the subject while noting the success and exploring the collateral damage that is created from genuine market disruption.

    If you own a business or want to understand Amazon better as a customer or investor, I highly recommend that you read this book!
    10 people found this helpful
    Report
  • Reviewed in the United States on May 6, 2024
    I devoured Brad Stone’s two books about Amazon and was very much looking forward to reading this. The excerpts in the WSJ were tantalizing, and Mattioli has great sources. But the book, especially the last stretch which focuses on the government’s anti-trust case, was rather hard to get through.
    6 people found this helpful
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  • Reviewed in the United States on April 26, 2024
    “The Everything War: Amazon’s Ruthless Quest to Own the World and Remake Corporate Power” is an eye-opening and powerful exposé that sheds light on Amazon's relentless pursuit of dominance. With meticulous research and compelling storytelling, the author unveils the hidden tactics and consequences of Amazon's expansion, from decimating Main Street to reshaping global corporate dynamics. This book serves as a wake-up call, urging readers to critically examine the implications of unchecked corporate power. A must-read for anyone concerned about the future of commerce and society.
    10 people found this helpful
    Report
  • Reviewed in the United States on May 15, 2024
    Living in Seattle, I thought I knew everything about the "Everything Store," but I learned of even shadier business practices from this book. Amazon raiding its Marketplace sellers' data in order to build an identical competing product is truly eye-opening. My one caveat with the book is that it explains simple concepts like last rites: if you're smart enough to read this book, you know. But all in all, a comprehensive look at a monopoly that's still chugging along and mistreating its employees.
    4 people found this helpful
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  • Reviewed in the United States on July 9, 2024
    Loved the book! Loved the writing style! Easy to read and very eye opening! Great work, Dana Mattioli!
    3 people found this helpful
    Report

Top reviews from other countries

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  • Adonay
    5.0 out of 5 stars La historia continúa
    Reviewed in Mexico on August 7, 2024
    Se seguirá repitiendo una y otra vez. Las grandes corporaciones no nacen de la nada, se requiere talento, sangre fría, escrúpulos limitados. Ni es la primer ni la última, pero le doy gran valor a que #Amazon no haya bloqueado este libro, pese a lo crítico que sobre él (o ella) desarrolla. Como Amazon se convirtió en lo que hoy es, y lamentablemente, el acopio de información que hace de todos nosotros (que no es el único...).
    A los que les interesa la historia económica actual, indispensable.
    En las librerías en México no se encuentra, solo en libro electrónico en Amazon, o en algún aeropuerto de E.U.A. en físico.
  • vivek
    5.0 out of 5 stars A must read
    Reviewed in India on December 29, 2024
    Will enlighten reader not only about Amazon but also the laws (antitrust law and it’s history ) and all other important things happening around that subject.
  • Kavity
    5.0 out of 5 stars Must read
    Reviewed in India on October 18, 2024
    Fantastic investigative journalism - a compelling read.