SUN'S OUT, GUNS OUT.
If you'd rather seek out a challenge than escape it—we build sunglasses for you.
WIND DOWN & STAY IN RHYTHM
More travel = interrupted routines, lackluster sleep, and subpar performance. Our ROKA x Huberman Lab Wind Down™ lenses help regulate your circadian rhythm to keep your body and mind sharp on the go.
NEW EYEWEAR- BEST SELLERS
Limited Edition
THE WORLD'S MOST VERSATILE EYEWEAR
Welcome to ROKA. We're an independent performance eyewear brand from Austin, Texas. We've created a new category of prescription eyeglasses and sunglasses by bringing proven, cutting-edge sport performance tech to everyday eyewear.
If you're active and need a versatile eyewear solution, we've got you covered.
“High quality construction, lightweight materials, and absolutely crystal clear lenses. I can’t recommend this brand enough.”
- Stephanie S
@ROKA
Join us on Instagram and Strava to share the stoke and crush some goals together. Tag us for a chance to be featured weekly.
Follow Us On Instagram
Join Our Strava Club
@mattxdavey
@jennablkwell
@esdantas
@tridevil_dh
@michajadapowel
@zachnmattsdad
@nicoleeburke
@gus_capace