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ghd Platinum+ Styler ― 1" Flat Iron Hair Straightener, Professional Ceramic Hair Styling Tool for Stronger Hair, More Shine, & More Color Protection

4.4 4.4 out of 5 stars 2,581 ratings
Amazon's Choice highlights highly rated, well-priced products available to ship immediately.
Amazon's Choice in Hair Straightening Irons by ghd

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1 Count (Pack of 1)
Black

Purchase options and add-ons

Product Benefits Set to the optimum styling temperature of 365°F for no extreme-heat styling damage, stronger hair, and more shine. See more
Shape Flat
Brand ghd
Hair Type All
Material Ceramic

Description

ghd Platinum+ is the world's first smart hair straightener that predicts your hair needs. The hair styler heat is monitored 250 times per second through its predictive technology for ultimate results & stronger, healthier hair.

Benefits

Set to the optimum styling temperature of 365°F for no extreme-heat styling damage, stronger hair, and more shine.

Suggested Use

Spray ghd Bodyguard Heat Protect Spray and comb through from root to tip before styling. Ensure that the styler is as close to the root as possible before closing the plates and gently move toward the tip of the section in one simple gliding motion. Repeat the process with each section of hair, gliding once from roots to ends.

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$279.00 ($279.00/Count)
Get it as soon as Wednesday, Mar 27
In Stock
Ships from and sold by Amazon.com.
+
$25.00 ($6.25/Fl Oz)
Get it as soon as Wednesday, Mar 27
In Stock
Ships from and sold by Amazon.com.
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From the brand


From the manufacturer

blonde model on red velvet couch with white platinum+ styler from ghd
hair straightener, professional hair straightener, ghd platinum, professional ceramic flat iron

OUR 1ST SMART STYLER

Monitors heat 250x per second to maintain 365ºF optimal styling temperature for 70% stronger hair, 20% more shine & 2x more color protection.

hair straightener, professional hair straightener, ghd platinum, professional ceramic flat iron

PERSONALIZED RESULTS

Ultra-zone predictive technology recognizes hair thickness & speed of styling and adjusts accordingly so you get results personalized to you.

hair straightener, professional hair straightener, ghd platinum, professional ceramic flat iron

MORE THAN A STRAIGHTENER

Unique wishbone hinge and round barrel enables versatile, snag-free styling to create sleek locks, curls, flicks or waves.

black platinum+ with bodyguard heat protect spray to make killer combo on black background

KILLER COMBOS

Create your ultimate hairstyle with a salon finish with a collection of ghd styling products featuring our advanced heat styling technology.

platinum+ collage for styling your hair for a ghd - good hair day (desktop)

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Item model number ‏ : ‎ 10000022219
  • UPC ‏ : ‎ 850041485379 855254007479
  • Manufacturer ‏ : ‎ ghd Professional North America Inc.
  • ASIN ‏ : ‎ B07FJ8RR9J
  • Country of Origin ‏ : ‎ China
  • Customer Reviews:
    4.4 4.4 out of 5 stars 2,581 ratings

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Customer reviews

4.4 out of 5 stars
4.4 out of 5
2,581 global ratings

Customers say

Customers like the smoothness, quality and ease of use of the hair iron. For example, they mention it leaves their hair silky smooth, soft and shiny. That said, some complain about the durability. Opinions are mixed on heating, performance, and value.

AI-generated from the text of customer reviews

84 customers mention67 positive17 negative

Customers like the quality of the hair straightener. They say it glides through their hair, straightens it with far less passes than their previous flat irons, and makes their hair smooth and easy to use. They also say it heats up quickly, straightened their hair with 1 pass, and their hair feels healthy.

"...But with this straightener, just one stroke is enough, my hair becomes very straight, silky and shiny, and I don’t even need to put on the anti-..." Read more

"...Definitely worth the price! My hair looks so silky and straight , I have frizzy hair and none of the other straighteners I have bought before were..." Read more

"...And there is no way to turn it off. Otherwise the quality is amazing!" Read more

"...I hit google again and it informed me that the was a sign of failure of the flat iron...." Read more

38 customers mention32 positive6 negative

Customers like the appearance of the hair iron. They mention that it makes the hair shiny, sleek, and healthy. Some say that the price is well worth it, and that the result is stunning and long-lasting.

"...just one stroke is enough, my hair becomes very straight, silky and shiny, and I don’t even need to put on the anti-frizz hair oil...." Read more

"...I am very happy with my purchase. Definitely worth the price! My hair looks so silky and straight , I have frizzy hair and none of the other..." Read more

"...It heats up in like 5 seconds. My hair looks so shiny and smooth. I was so apprehensive to buy this, because of the price, but I’m so so glad I did...." Read more

"...It's also quite light and easy to handle and the result is stunning and long-lasting." Read more

33 customers mention33 positive0 negative

Customers are satisfied with the smoothness of the hair iron. They mention that it leaves their hair silky smooth, soft, and shiny. Some appreciate how gentle it is with thin hair. Overall, customers are happy with their purchase and recommend it to others.

"...just one stroke is enough, my hair becomes very straight, silky and shiny, and I don’t even need to put on the anti-frizz hair oil...." Read more

"It works so good and leaves my hair soft and straightened" Read more

"...It also leaves my hair silky smooth compared to other products I have tried that leaves my hair feeling dead and crunchy...." Read more

"...Kind of disappointing but on the plus side, I guess my hair FEELS smoother. Doesn't look it, but it FEELS it...." Read more

18 customers mention18 positive0 negative

Customers find the hair iron easy to use. They mention it's beautiful, and straightening with this iron takes a fraction of the time. The edges make the product easy to store and use, and it'll make your hair smooth and shiny.

"This is a great straightner. It makes my hair so smooth and so easy to use!" Read more

"...So I bought this for my second home and I am thrilled with ease of use, quality and results!..." Read more

"...cord, sleek design, and rounded edges make this product so easy to use and store - not to mention just how fast it heats up prior to use..." Read more

"...let off a ton of steam like other straighteners, it is sleek and easy to handle...." Read more

83 customers mention48 positive35 negative

Customers are mixed about the value of the hair iron. Some mention it's worth every penny, while others say it'll cost you more than you expected.

"...Love it, definitely worth the investment." Read more

"Works great, but it's too expensive. My other straightner is a GHD and it works just as good for half the price...." Read more

"...I am very happy with my purchase. Definitely worth the price!..." Read more

"...Not only is newer, but it's also more expensive and supposedly "smarter" than the old model that worked flawless until it didn't...." Read more

81 customers mention53 positive28 negative

Customers are mixed about the heating of the hair iron. Some mention that it heats up super quickly, the plates never overheat, and it self-regulates the temperature needed for your hair. However, others say that it requires very different levels of heat and the handle gets really warm.

"It heats up really fast, in just a few seconds. It goes very smooth on my hair...." Read more

"...It heats up super fast and is easy to hold and move around. This is important when one is doing their own hair...." Read more

"Ummmm she’s niiiiice!! My hairstylist uses this same one. Heats up in literal seconds. Not adjustable but doesn’t burn my hair...." Read more

"...Doesn't look it, but it FEELS it. It also heats very quickly so I guess that is another plus." Read more

81 customers mention40 positive41 negative

Customers are mixed about the performance of the hair iron. Some mention that it heats quickly and does a great job, while others say that it never worked again.

"It works so good and leaves my hair soft and straightened" Read more

"...I will complain is that I only had it for about 3 months and it's giving me issues and not turning on...." Read more

"For my hair. Not happy with the life of the product. Is there anything that can be done to alter this issue ? Replace or repair?" Read more

"Best hair straightener I've bought. It's worked perfectly fine for 5 years, but recently it's been shutting off due to a cord issue...." Read more

24 customers mention0 positive24 negative

Customers are dissatisfied with the durability of the hair iron. They mention that it breaks easily, ripping out their hair. Some say that the thermostat is broken and the heating element has a crack that catches and pulls out hair.

"...issue is that there is a line that my hair gets stuck in and detaches from my head, requiring me to pick them out from the iron...." Read more

"...cuts in the plastic on each side of the plates, so your hair gets caught in the cuts when you're pulling it through your hair...." Read more

"...I gave it a go right out of the box. It immediately started ripping out my hair and my hair literally smelled like it was burning...." Read more

"...My BIGGEST qualm is that my hair catches and rips out where the hot plate meets the metal encasing...." Read more

Broken, less than a year (but immediately kinda)
1 Star
Broken, less than a year (but immediately kinda)
UPDATE 2024: They've lost a customer for life. It's 2024, this $300 straightener has been replaced once because it pulls hair (look at picture), it's a design flaw that was unchanged when we finally got our replacement (process took over a month). This replacement has now, multiple times, done this "overheating" failsafe immediately after it's plugged in. That's on top of the pulling because they didn't design the body properly or chose junk materials. DO NOT BUY THIS. The GHD we had before this lasted over 5 years for half the price and never pulled or failed in any way until it finally did.2023: Bought this for my wife last year, as her previous GHD Straightener finally stopped working. I want to say we paid about $200 for that, and it lasted something very impressive; like 5 years+.This one, however, the GHD Platinum+ Professional Performance 1" Smart Styler has been trouble since the start. Immediately, the thing was grabbing her hair as the straightened. Annoying, but she dealt with it because when I contacted GHD it would have been this whole process where I wasn't sure I'd get a brand new one in return. Despite there clearly being a defect as the previous 1" GHD didn't grab her hair.Now, after almost a year of owning, this thing won't even turn on. It flashes red or something similar she said. Not only is newer, but it's also more expensive and supposedly "smarter" than the old model that worked flawless until it didn't.I would not recommend getting this. Now, I have to go through warranty pains on something that I never should have. What's worse, is I'm sure they won't send her one in the meantime. I'll have to send this in and wait for weeks.
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Top reviews from the United States

Reviewed in the United States on October 23, 2023
Size: 1 Count (Pack of 1)Color: WhiteVerified Purchase
16 people found this helpful
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Reviewed in the United States on November 26, 2023
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5 people found this helpful
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Reviewed in the United States on October 14, 2020
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26 people found this helpful
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Reviewed in the United States on December 27, 2023
Size: 1 Count (Pack of 1)Color: BlackVerified Purchase
4 people found this helpful
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Reviewed in the United States on June 9, 2023
Size: 1 Count (Pack of 1)Color: BlackVerified Purchase
4 people found this helpful
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Reviewed in the United States on December 27, 2022
Size: 1 Count (Pack of 1)Color: WhiteVerified Purchase
Customer image
1.0 out of 5 stars Broken, less than a year (but immediately kinda)
Reviewed in the United States on December 27, 2022
UPDATE 2024: They've lost a customer for life. It's 2024, this $300 straightener has been replaced once because it pulls hair (look at picture), it's a design flaw that was unchanged when we finally got our replacement (process took over a month). This replacement has now, multiple times, done this "overheating" failsafe immediately after it's plugged in. That's on top of the pulling because they didn't design the body properly or chose junk materials. DO NOT BUY THIS. The GHD we had before this lasted over 5 years for half the price and never pulled or failed in any way until it finally did.

2023: Bought this for my wife last year, as her previous GHD Straightener finally stopped working. I want to say we paid about $200 for that, and it lasted something very impressive; like 5 years+.

This one, however, the GHD Platinum+ Professional Performance 1" Smart Styler has been trouble since the start. Immediately, the thing was grabbing her hair as the straightened. Annoying, but she dealt with it because when I contacted GHD it would have been this whole process where I wasn't sure I'd get a brand new one in return. Despite there clearly being a defect as the previous 1" GHD didn't grab her hair.

Now, after almost a year of owning, this thing won't even turn on. It flashes red or something similar she said. Not only is newer, but it's also more expensive and supposedly "smarter" than the old model that worked flawless until it didn't.

I would not recommend getting this. Now, I have to go through warranty pains on something that I never should have. What's worse, is I'm sure they won't send her one in the meantime. I'll have to send this in and wait for weeks.
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9 people found this helpful
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Reviewed in the United States on December 27, 2023
Size: 1 Count (Pack of 1)Color: BlackVerified Purchase
7 people found this helpful
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Reviewed in the United States on December 10, 2023
Size: 1 Count (Pack of 1)Color: WhiteVerified Purchase
7 people found this helpful
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Top reviews from other countries

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Sid
5.0 out of 5 stars Vale la pena
Reviewed in Mexico on July 19, 2023
Size: 1 Count (Pack of 1)Color: WhiteVerified Purchase
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Sid
5.0 out of 5 stars Vale la pena
Reviewed in Mexico on July 19, 2023
Si es un poco más costosa que muchas otras marcas en el mercado pero si es un producto que valga la pena. Se calienta en 10 segundos, te avisa cuando ya está en la temperatura, el cabello se siente muy suave, en otras planchas he sentido que lo deja tieso, la temperatura de me hace adecuada, si bien mi cabello es grueso y requiere más de una pasada porque también es rizado, al día siguiente si tuve que darle una pasada a algunos mechones porque se onduló pero el cabello se siente saludable, nada quemado. El producto se tiene que registrar y cuenta con 3 años de garantía. Algo que leí y se me hizo bien, es que la plancha tiene un termostato que le ayuda a mantener la misma temperatura aunque dure muchas horas prendido, no pesa nada y el agarre es muy ergonómico.
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5 people found this helpful
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Hugo Enrique Gomez Marquez
5.0 out of 5 stars Excelente producto!
Reviewed in Mexico on August 11, 2022
Size: 1 Count (Pack of 1)Color: BlackVerified Purchase
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Hugo Enrique Gomez Marquez
5.0 out of 5 stars Excelente producto!
Reviewed in Mexico on August 11, 2022
La tecnología de la plancha esta impresionante, deja un acabado impecable, el material no se atasca al momento de hacer ondas, el sonido que avisa cuando enciende, cuando la enchufes y cuando ya esta lista para usarse es una chulada GHD, ya tengo casi todas. Excelente, además mucho más baratas que en mercado libre
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4 people found this helpful
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Jamie
5.0 out of 5 stars Lots of money, but it’s worth it
Reviewed in Canada on February 3, 2020
Size: 1 Count (Pack of 1)Color: WhiteVerified Purchase
26 people found this helpful
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Jennifer Tran
5.0 out of 5 stars Best hair straightener I have ever owned.
Reviewed in Canada on March 12, 2024
Size: 1 Count (Pack of 1)Color: BlackVerified Purchase
Alejandra Jauregui
5.0 out of 5 stars Me encantó!
Reviewed in Mexico on June 28, 2023
Size: 1 Count (Pack of 1)Color: WhiteVerified Purchase
3 people found this helpful
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