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ghd Platinum+ Styler ― 1" Flat Iron Hair Straightener, Professional Ceramic Hair Styling Tool for Stronger Hair, More Shine, & More Color Protection
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Return this item for free
Free returns are available for the shipping address you chose. You can return the item for any reason in new and unused condition: no shipping charges
Learn more about free returns.- Go to your orders and start the return
- Select the return method
- Ship it!
Purchase options and add-ons
Product Benefits | Set to the optimum styling temperature of 365°F for no extreme-heat styling damage, stronger hair, and more shine. See more |
Shape | Flat |
Brand | ghd |
Hair Type | All |
Material | Ceramic |
Description
Benefits
Suggested Use
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From the brand
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Welcome to ghd - good hair day
"Empower all women to look and feel beautiful so they can fulfill their every ambition."
Today, women around the world are more ambitious than ever before. And beauty is more important than it ever has been.
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ABOUT US
ghd means good hair day. We're a global pioneer in high end professional hair styling tools and the UK’s #1 recommended styling brand and sold in 30+ countries.
OUR PURPOSE
Beautiful Ambition is a celebration of the amazing things women can achieve when they look and feel their most beautiful selves. We believe beauty fuels ambition, and ambition is beautiful.
We are daring. We are ambitious. We are ghd.
WHAT SETS US APART
Discover ghd's styling tools, pre-set to 365°F, the scientifically proven safer-for-hair temperature to style your hair for the healthiest results.
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Innovator in the Science of Hair.
We gain all of our science knowledge from our very own ghd research and development facility in Cambridge, UK, which has been growing and expanding since 2010.
Our lab is really where the magic begins, to ensure that we are constantly creating, innovating and evolving iconic products with incredible results.
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From the manufacturer
OUR 1ST SMART STYLER
Monitors heat 250x per second to maintain 365ºF optimal styling temperature for 70% stronger hair, 20% more shine & 2x more color protection.
PERSONALIZED RESULTS
Ultra-zone predictive technology recognizes hair thickness & speed of styling and adjusts accordingly so you get results personalized to you.
MORE THAN A STRAIGHTENER
Unique wishbone hinge and round barrel enables versatile, snag-free styling to create sleek locks, curls, flicks or waves.
KILLER COMBOS
Create your ultimate hairstyle with a salon finish with a collection of ghd styling products featuring our advanced heat styling technology.
Ultra-Zone | Technology Type | Ceramic Heat |
| Wishbone Hinge | |
| Ultra-Gloss Plates | |
20 seconds | Heat-up Time | 25 seconds |
| 365°F Temperature | |
| Universal Voltage | |
30 min | Automatic Sleep Mode | 30 min |
Ultra-Zone | Technology Type | Ceramic Heat |
| Wishbone Hinge | |
| Ultra-Gloss Plates | |
20 seconds | Heat-up Time | 30 seconds |
| 365°F Temperature | |
| Universal Voltage | |
30 min | Automatic Sleep Mode | 30 min |
Product details
- Is Discontinued By Manufacturer : No
- Item model number : 10000022219
- UPC : 850041485379 855254007479
- Manufacturer : ghd Professional North America Inc.
- ASIN : B07FJ8RR9J
- Country of Origin : China
- Best Sellers Rank: #24,686 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #95 in Hair Straightening Irons
- Customer Reviews:
Videos
Videos for this product
2:56
Click to play video
Honest Review/DEMO- GHD Platinum + Styler- 1 inch Flat Iron
Ashley Linde
Videos for this product
3:47
Click to play video
Honest review of straightener and curl demo!
Mikelle R.
Looking for specific info?
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers like the smoothness, quality and ease of use of the hair iron. For example, they mention it leaves their hair silky smooth, soft and shiny. That said, some complain about the durability. Opinions are mixed on heating, performance, and value.
AI-generated from the text of customer reviews
Customers like the quality of the hair straightener. They say it glides through their hair, straightens it with far less passes than their previous flat irons, and makes their hair smooth and easy to use. They also say it heats up quickly, straightened their hair with 1 pass, and their hair feels healthy.
"...But with this straightener, just one stroke is enough, my hair becomes very straight, silky and shiny, and I don’t even need to put on the anti-..." Read more
"...Definitely worth the price! My hair looks so silky and straight , I have frizzy hair and none of the other straighteners I have bought before were..." Read more
"...And there is no way to turn it off. Otherwise the quality is amazing!" Read more
"...I hit google again and it informed me that the was a sign of failure of the flat iron...." Read more
Customers like the appearance of the hair iron. They mention that it makes the hair shiny, sleek, and healthy. Some say that the price is well worth it, and that the result is stunning and long-lasting.
"...just one stroke is enough, my hair becomes very straight, silky and shiny, and I don’t even need to put on the anti-frizz hair oil...." Read more
"...I am very happy with my purchase. Definitely worth the price! My hair looks so silky and straight , I have frizzy hair and none of the other..." Read more
"...It heats up in like 5 seconds. My hair looks so shiny and smooth. I was so apprehensive to buy this, because of the price, but I’m so so glad I did...." Read more
"...It's also quite light and easy to handle and the result is stunning and long-lasting." Read more
Customers are satisfied with the smoothness of the hair iron. They mention that it leaves their hair silky smooth, soft, and shiny. Some appreciate how gentle it is with thin hair. Overall, customers are happy with their purchase and recommend it to others.
"...just one stroke is enough, my hair becomes very straight, silky and shiny, and I don’t even need to put on the anti-frizz hair oil...." Read more
"It works so good and leaves my hair soft and straightened" Read more
"...It also leaves my hair silky smooth compared to other products I have tried that leaves my hair feeling dead and crunchy...." Read more
"...Kind of disappointing but on the plus side, I guess my hair FEELS smoother. Doesn't look it, but it FEELS it...." Read more
Customers find the hair iron easy to use. They mention it's beautiful, and straightening with this iron takes a fraction of the time. The edges make the product easy to store and use, and it'll make your hair smooth and shiny.
"This is a great straightner. It makes my hair so smooth and so easy to use!" Read more
"...So I bought this for my second home and I am thrilled with ease of use, quality and results!..." Read more
"...cord, sleek design, and rounded edges make this product so easy to use and store - not to mention just how fast it heats up prior to use..." Read more
"...let off a ton of steam like other straighteners, it is sleek and easy to handle...." Read more
Customers are mixed about the value of the hair iron. Some mention it's worth every penny, while others say it'll cost you more than you expected.
"...Love it, definitely worth the investment." Read more
"Works great, but it's too expensive. My other straightner is a GHD and it works just as good for half the price...." Read more
"...I am very happy with my purchase. Definitely worth the price!..." Read more
"...Not only is newer, but it's also more expensive and supposedly "smarter" than the old model that worked flawless until it didn't...." Read more
Customers are mixed about the heating of the hair iron. Some mention that it heats up super quickly, the plates never overheat, and it self-regulates the temperature needed for your hair. However, others say that it requires very different levels of heat and the handle gets really warm.
"It heats up really fast, in just a few seconds. It goes very smooth on my hair...." Read more
"...It heats up super fast and is easy to hold and move around. This is important when one is doing their own hair...." Read more
"Ummmm she’s niiiiice!! My hairstylist uses this same one. Heats up in literal seconds. Not adjustable but doesn’t burn my hair...." Read more
"...Doesn't look it, but it FEELS it. It also heats very quickly so I guess that is another plus." Read more
Customers are mixed about the performance of the hair iron. Some mention that it heats quickly and does a great job, while others say that it never worked again.
"It works so good and leaves my hair soft and straightened" Read more
"...I will complain is that I only had it for about 3 months and it's giving me issues and not turning on...." Read more
"For my hair. Not happy with the life of the product. Is there anything that can be done to alter this issue ? Replace or repair?" Read more
"Best hair straightener I've bought. It's worked perfectly fine for 5 years, but recently it's been shutting off due to a cord issue...." Read more
Customers are dissatisfied with the durability of the hair iron. They mention that it breaks easily, ripping out their hair. Some say that the thermostat is broken and the heating element has a crack that catches and pulls out hair.
"...issue is that there is a line that my hair gets stuck in and detaches from my head, requiring me to pick them out from the iron...." Read more
"...cuts in the plastic on each side of the plates, so your hair gets caught in the cuts when you're pulling it through your hair...." Read more
"...I gave it a go right out of the box. It immediately started ripping out my hair and my hair literally smelled like it was burning...." Read more
"...My BIGGEST qualm is that my hair catches and rips out where the hot plate meets the metal encasing...." Read more
Reviews with images
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Top reviews
Top reviews from the United States
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It heats up super fast and is easy to hold and move around. This is important when one is doing their own hair. the ones w/ the steam that use "water pods" for example only have it come out of one side of the unit, so if the unit is turned around, its not always the same effect. a product is needed that is easy to move and turn it around to get all the angles needed when one is doing their own hair; especially the back and harder to reach areas. this is light enough weight and easy to maneuver. it has only one heat setting but it got my hair just as straight if not a better effect than the previous ones at a much higher setting so i would think this one is much better for my hair. My style holds for a couple of days until its time to wash again.
it also comes w/a rubber protector for the front of the unit. I would still wait until it cooled down but this is great for storage and travel to keep the unit "closed" when not in use.
very glad i found this.
if wishing to spend the money, for anyone who uses a flat iron, this is also a great high end gift
2023: Bought this for my wife last year, as her previous GHD Straightener finally stopped working. I want to say we paid about $200 for that, and it lasted something very impressive; like 5 years+.
This one, however, the GHD Platinum+ Professional Performance 1" Smart Styler has been trouble since the start. Immediately, the thing was grabbing her hair as the straightened. Annoying, but she dealt with it because when I contacted GHD it would have been this whole process where I wasn't sure I'd get a brand new one in return. Despite there clearly being a defect as the previous 1" GHD didn't grab her hair.
Now, after almost a year of owning, this thing won't even turn on. It flashes red or something similar she said. Not only is newer, but it's also more expensive and supposedly "smarter" than the old model that worked flawless until it didn't.
I would not recommend getting this. Now, I have to go through warranty pains on something that I never should have. What's worse, is I'm sure they won't send her one in the meantime. I'll have to send this in and wait for weeks.
Reviewed in the United States on December 27, 2022
2023: Bought this for my wife last year, as her previous GHD Straightener finally stopped working. I want to say we paid about $200 for that, and it lasted something very impressive; like 5 years+.
This one, however, the GHD Platinum+ Professional Performance 1" Smart Styler has been trouble since the start. Immediately, the thing was grabbing her hair as the straightened. Annoying, but she dealt with it because when I contacted GHD it would have been this whole process where I wasn't sure I'd get a brand new one in return. Despite there clearly being a defect as the previous 1" GHD didn't grab her hair.
Now, after almost a year of owning, this thing won't even turn on. It flashes red or something similar she said. Not only is newer, but it's also more expensive and supposedly "smarter" than the old model that worked flawless until it didn't.
I would not recommend getting this. Now, I have to go through warranty pains on something that I never should have. What's worse, is I'm sure they won't send her one in the meantime. I'll have to send this in and wait for weeks.
Top reviews from other countries
Reviewed in Mexico on July 19, 2023
Reviewed in Mexico on August 11, 2022
This is my first expensive hair tool. All previous straighteners I’ve owned came from drug stores for $40. My hair stylist uses one in her salon on my hair all the time and I’m always so taken by how smooth it feels on my hair and how fast she curls my entire head. It slides like butter and it doesn’t pull the hair at all. I liked her straightener so much that I had to buy one for myself, despite the high price tag.
So when it comes to actually using it, it’s very easy. The straightener claims to heat up in 20 seconds, but when I timed it, it actually heated up in 9 seconds which is very impressive. I have fine hair, so I’m always worried about excessive heat burning my hair, so the fact that this straightener didn’t have the option to choose your own heat made me a little nervous, but it’s been just over a month of using it and so far so good! The temperature always seems perfect and it only takes one pass to curl or straighten my hair! Because the shape of the iron is slightly thicker, I find it easier to get a nice curl.
All in all, I think this was worth the money. It is a very high quality product and the honest fact is that my cheap drugstore straighteners don’t compare. I’m happy I splurged on this because it performs wonderfully!