Installation only took 15 minutes and setup went fast with automatic firmware update during intial setup. Android TV (not Google TV at the present time) is very nice and super responsive but I normally don't use native apps because I have my Roku ultra connected. This TV is my new screen for PC gaming even though I haven't purchased it based on it's exclusive gaming ability (VRR and native 120Hz on 4K) plus G-sync.What turned out to purchasing this TV for me started from last year and after one unsuccessful TV I bought directly from a popular retail store and eventually forced me to dig as deep as I can with all available options and my financial limit on investing again for a new TV. My unsuccessful experience last year with a Sony Bravia (none OLED) made me to be quite cautious about the name brands and instead, just look forward to the practical usage reports and spec differences. So I went on comparing almost every OLED, Qled and... TV models from 2020 to 2021 by Sony, Samsung, LG, TLC and Hisense. I compared models with each other apple to apple and then started watching YouTube videos and finally reading people's review on reliable websites. That's why I am doing my best here for anyone who might go the same route as I did. The fact is, ever since the pandemic on March 2020, my life has fundamentally changed to the way I'm spending tens of hours more in my place than I ever used to do and a big portion of that time goes right in front of the TV (now thankfully, this TV). So long story short, if you don't want to spend over 2K for a 4K TV, the only big decision would be if you like QLED or OLED? There are obvious differences between these two screen types and each one has it's own weekness and straight against the other but at the end of the day, it's quite depends on where you are planning to watch the TV and what types of contents you are mostly planning to watch (like SD, HD or gaming or streaming and...). If you want to experience less frustration or disappointments, you'd better to spend time and pay attention to important factors before paying for a TV. The popular TV makers usually make TVs for all identical usage case but they don't categorize their products based on the factors I just encountered here but the technology has been used.What I like to add about this dreamy TV here is what I couldn't find directly in any source I have ever studied and that's the ability to upscale SD channels or SD movies. I spent a lot of time watching TV channels and basically I have TV subscription and cable box (and yes, I wouldn't consider the traditional TV channels line up to be HD but high quality SD like what you get from watching DVDs) so this TV does what I expected and I wasn't quite sure about until I could see it by myself. What I see now with the TV channels I have used to watch, is quite impressive to the point that I can certainly say it's exceeded my expectations. I knew this TV is on par with Samsung Q90a when it comes to HDR content with slightly better brightness but I didn't expect to watch SD content to this level of clarity and sharpness. Just keep two things in mind that you might need to add a soundbar to the sound system because this is like most of other brands come with limited internal speaker capabilities and for sound you might want to spend a little bit extra time to choose the right model as you get what you pay for as usual. I have had my boss soundbar already with my previous TV and I just swap it out and connect it to this one and finally, no TV is perfect right out of the box so you might want to learn how to do the right picture adjustments in order to get the most out of your TV capabilities. The result is not like day and night but it's still quite impressive if you know what variables are essential to change and how you should adjust them to your preferences. You are not going to need screen calibration with this TV model (Hisense U8G) based on what I experienced.I should empesive my utmost happiness in doing business with Amazon as a prime member for such impressive and fast shipping and handling from the moment I ordered this TV because it only took one day and when delivered, there were two nice guys who called me a few minutes before arriving and then they brought the TV inside my place carefully which made me very grateful.If you have done your research enough and still on the edge, I would highly recommend this TV based on my personal experience. Now it's time to have fun!Update 8/19/21- I am adding this update here for those who are serious in buying a good and affordable smart TV. Did I know where the Hisense TV originated? Yes, I was doing research for months before buying my new TV and honestly I am not a fan of chinese products at all But there are a few expectations and this turned out to be one of them. My overall rating for this TV is still 5 stars, all because I can't give it any more. New smart TVs are complicated and there are menus and adjustments and calibrations everywhere. Don't confuse yourself by just evaluating a product only by reading the reviews. This TV is not only one of the best available smart TVs on 2021 in the market but it might be the best TV for gaming PCs and consoles out there hands down.