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Clairol Natural Instincts Hair Color, [5R] Medium Auburn 1 Each

4.2 4.2 out of 5 stars 734 ratings

To see product details, add this item to your cart. You can always remove it later.
1 Count (Pack of 1)
5r medium auburn brown
Color 5r medium auburn brown
Package Information Box
Product Benefits Enhance color & boost shine​
Brand Clairol
Item Form Cream

About this item

  • Clairol Natural Instincts, 5R / 22 Cinnaberry Medium Auburn Brown, Semi-Permanent Hair Color, 1 Kit
  • Keep your look fresh with commitment-free semi-permanent color that lasts 28 washes
  • The healthier way to radiant color with 0% ammonia (Natural Instincts non-permanent Level 2 vs. leading triple-protection permanent)
  • The #1 semi-permanent hair color (based on unit volume sold)
  • Made with natural ingredients: coconut oil, aloe, and vitamins
  • Natural Instincts with a unique blend of Aloe and Coconut - it's haircolor that actually improves the healthy look of your hair!

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From the manufacturer

Clairol Natural Instincts Semi-Permanent Hair Color

Enjoy commitment-free color with Clairol Natural Instincts semi-permanent hair color that lasts 28 washes. An ammonia-free hair color made with coconut oil, aloe, and vitamins, Clairol Natural Instincts is clinically proven to be less damaging* than other hair dyes and delivers beautiful color, even on chemically treated hair.

*Natural Instincts non-permanent Level 2 vs. leading triple-protection permanent

Features and benefits

Great color, even on chemically treated hair

You can get great results with the Natural Instincts system, even if you use chemicals to relax or straighten your hair.

100% shine with 0% ammonia

Get beautiful, natural-looking color with Natural Instincts, which is clinically proven less damaging.*

*Natural Instincts non-permanent Level 2 vs. leading triple-protection permanent.

Made with natural ingredients

Made with natural ingredients—coconut oil, aloe, and vitamins—it gives you vibrant color without all the damage.

Lasts 28 washes

Want to try out a new look? Semi-permanent hair color is great for keeping your options open for your next look.

Get semi-permanent hair color in 3 easy steps

Step 1

Mix color.

Step 2

Apply root to tip. Wait 10 minutes.

Step 3

Rinse and condition.

Nice 'n Easy Root Touch-Up Age Defy Natural Instincts
Customer Reviews
Choose This for All-over permanent hair color with three salon tones Touching up permanent hair color at roots All-over permanent hair color for stubborn grays All-over, semi-permanent hair color that lasts 28 washes
If You're Looking for Natural-looking hair color Touching up roots between at-home or salon hair coloring Full gray coverage and rich color Blending first grays and color that washes out gradually
Permanency Permanent Permanent Permanent Semi-Permanent
Gray Coverage 100% coverage for those with 25–75% gray hair 100% gray coverage 100% advanced gray coverage, for those with 75% or more gray or stubborn gray hair Blends away gray, for those with 0–25% gray hair
Application Time 25 minutes 10 minutes 35 minutes 10 minutes
Color Lasts 8 weeks 3 weeks 8 weeks 28 washes

Should I clean my hair before coloring?

If hair has build-up, shampoo one day prior to coloring. Your scalp has natural oils that help protect it during coloring.

Can I use Natural Instincts if I get a perm?

If you plan to perm your hair, perm first, and then you can use Natural Instincts the very same day as long as your scalp is not irritated and is in good condition.

Can I use Natural Instincts with chemically treated hair?

If you plan to chemically relax your hair, relax your hair first, and then wait at least 7 days and one shampoo before coloring. To determine your color results, do a strand test. Perms, relaxers, and previous color can affect your color results.

What is semi-permanent hair color?

Semi-permanent hair color does not penetrate the hair shaft. Instead, it coats each strand with vibrant color that lasts 28 shampoos for beautiful color results without the commitment.

Product Description

Clairol Natural Instincts, 5R / 22 Cinnaberry Medium Auburn Brown, Semi-Permanent Hair Color, 1 Kit

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 3.59 x 6.35 x 2.37 inches; 8.8 ounces
  • Item model number ‏ : ‎ thomaswi
  • UPC ‏ : ‎ 381519003066
  • Material Feature ‏ : ‎ Compostable Warning
  • Manufacturer ‏ : ‎ Coty Beauty
  • ASIN ‏ : ‎ B0011DPXIY
  • Customer Reviews:
    4.2 4.2 out of 5 stars 734 ratings

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Clairol Natural Instincts Hair Color, [5R] Medium Auburn 1 Each
Clairol Natural Instincts Hair Color, [5R] Medium Auburn 1 Each
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Details
Added to Cart
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Price-6% $7.98
List:$8.49
-6% $7.98
List:$8.49
-6% $7.98
List:$8.49
-33% $13.49
List:$19.99
$22.77
Price Per Unit$1.36 / Fl Oz$1.36 / Fl Oz$7.98 / Count$13.49 / Count$7.59 / Count
Delivery
Get it as soon as Sunday, Mar 31
Get it as soon as Sunday, Mar 31
Get it as soon as Sunday, Mar 31
Get it as soon as Sunday, Mar 31
Get it as soon as Sunday, Mar 31
Customer Ratings
Easy to use
3.9
4.4
4.5
4.5
4.3
3.9
Value for money
2.6
4.0
3.8
4.2
3.7
3.7
Longevity
3.1
3.5
4.0
3.7
3.6
Scent
3.4
4.1
4.0
3.8
Sold By
Amazon.com
Amazon.com
Amazon.com
Amazon.com
Amazon.com
form
Cream
Cream
Cream
Cream
Cream
Cream
specialty
Natural
Natural
Natural
Natural
Permanent
Natural
full cure time
10 minutes minutes
10 minutes minutes
10 minutes minutes
ingredients
Coconut Oil And Aloe Vera
Color Cream: Aqua/Water/Eau, Propylene Glycol, Ethanolamine, 2-Methoxymethyl-P-Phenylenediamine, Cetearyl Alcohol, Trisodium Ethylenediamine Disuccinate, Resorcinol, 2-Methylresorcinol, Citric Acid, Parfum/Fragrance, Sodium Sulfite, Dicetyl Phosphate, Ascorbic Acid, Ceteth-10 Phosphate, Steareth-200, Xanthan Gum, M-Aminophenol, Sodium Hydroxide, Titanium Dioxide/(CI 77891), Disodium EDTA, 4-Amino-2-Hydroxytoluene, Tocopheryl Acetate, Hydroxyethyl-3.4-Methylenedioxyaniline HCL. Color Activator: Aqua/Water/Eau, Paraffinum Liquidum/Mineral Oil/Huile Minerale, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Cetearyl Sulfate, Salicylic Acid, Phosphoric Acid, Disodium Phosphate, Disodium Pyrophosphate, Sodium Stannate, Etidronic Acid. Brilliant Shine Conditioner: Aqua/Water/Eau, Bis-Hydroxy/Methoxy Amodimethicone, Stearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Glutamic Acid, Parfum/Fragrance, Benzyl Alcohol, Citric Acid, Benzyl Benzoate, EDTA, Histidine, Cocos Nucifera (Coconut) Oil, Sodium Chloride, Hexyl Cinnamal, Linalool, Magnesium Nitrate, Trimethylsiloxysilicate, Aloe Barbadensis Leaf Juice, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone, BHT, Ascorbic Acid, Potassium Sorbate, Sodium Benzoate, Sodium Sulfite.
Color Cream: Aqua/Water/Eau, Propylene Glycol, Ethanolamine, Cetearyl Alcohol, 2-Methoxymethyl - p-Phenylenediamine, Trisodium Ethylenediamine Disuccinate, Resorcinol, 2-Methylresorcinol, Citric Acid, Dicetyl Phosphate, m-Aminophenol, Parfum/Fragrance, Sodium Sulfite, Ceteth-10 Phosphate, Steareth-200, Ascorbic Acid, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, Xanthan Gum, Sodium Hydroxide, 2,4-Diaminophenoxyethanol HCL, Disodium EDTA, Hydroxyethyl-3,4-Methylenedioxyaniline HCL, Tocopheryl Acetate, Titanium Dioxide (CI 77891). Color Activator: Aqua/Water/Eau, Paraffinum Liquidum/Mineral Oil, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Cetearyl Sulfate, Salicylic Acid, Phosphoric Acid, Disodium Phosphate, Disodium Pyrophosphate, Sodium Stannate, Etidronic Acid. Brilliant Shine Conditioner: Aqua/Water/Eau, Bis-Hydroxy/Methoxy Amodimethicone, Stearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Glutamic Acid, Parfum/Fragrance, Benzyl Alcohol, Citric Acid, Benzyl Benzoate, EDTA, Histidine, Cocos Nucifera (Coconut) Oil, Sodium Chloride, Hexyl Cinnamal, Linalool, Magnesium Nitrate, Trimethylsiloxysilicate, Aloe Barbadensis Leaf Juice, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone, BHT, Ascorbic Acid, Potassium Sorbate, Sodium Benzoate, Sodium Sulfite.
Tint: AQUA/ WATER/ EAU, PROPYLENE GLYCOL, CETEARYL ALCOHOL, AMMONIA, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, AMMONIUM SULFATE, PARFUM/ FRAGRANCE, SODIUM SULFITE, DICETYL PHOSPHATE, 2-METHOXYMETHYL-P-PHENYLENEDIAMINE, ASCORBIC ACID, CETETH-10 PHOSPHATE, STEARETH-200, P-AMINOPHENOL, 4-AMINO-2-HYDROXYTOLUENE, SODIUM HYDROXIDE, M-AMINOPHENOL, XANTHAN GUM, RESORCINOL, CI 77891/ TITANIUM DIOXIDE, DISODIUM EDTA, LINALOOL, 2-METHYLRESORCINOL Developer: AQUA/ WATER/ EAU, HYDROGEN PEROXIDE, MINERAL OIL/ HUILE MINERALE/ PARAFFINUM LIQUIDUM, CETEARYL ALCOHOL, SODIUM CETEARYL SULFATE, SALICYLIC ACID, DISODIUM PHOSPHATE, PHOSPHORIC ACID, ETIDRONIC ACID Conditioner: WATER/ AQUA/ EAU, BIS-HYDROXY/METHOXY AMODIMETHICONE, STEARYL ALCOHOL, CETYL ALCOHOL, STEARAMIDOPROPYL DIMETHYLAMINE, GLUTAMIC ACID, BENZYL ALCOHOL, FRAGRANCE/ PARFUM, CITRIC ACID, BENZYL BENZOATE, HISTIDINE, EDTA, SODIUM CHLORIDE, COCOS NUCIFERA (COCONUT) OIL, HEXYL CINNAMAL, LINALOOL, MAGNESIUM NITRATE, TRIMETHYLSILOXYSILICATE, ALOE BARBADENSIS LEAF JUICE, METHYLCHLOROISOTHIAZOLINONE, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE
Natural Instincts Colorant: Shade M11 Water, Hexylene Glycol, Ethanolamine, Propylene Glycol, Soytrimonium Chloride, Trisodium Ethylenediamine Disuccinate, Ethoxydiglycol, Oleth-5, C11-15 Pareth-9, P-Phenylenediamine, Simmondsia Chinensis (JOJOBA) Seed Extract, Panax Ginseng Root Extract, Aloe Barbadensis Flower Extract, Anthemis Nobilis Flower Extract, Hydrolyzed Wheat Protein, Hydrolyzed Silk, Fragrance, Polysorbate 20, Oleth-2, Dilinoleic Acid, Cocamidopropyl Betaine, Oleic Acid, Resorcinol, Erythorbic Acid, Sodium Sulfite, Oleamide MIPA, C12-15 Pareth-3, 2-Methylresorcinol, N,N-Bis (2-Hydroxyethyl)-P-Phenylenediamine Sulfate, Tocopheryl Acetate, Oleth-10, Panthenol, EDTA, M-Aminophenol, 1-Naphthol, P-Aminophenol Natural Instincts Developing Lotion: Water, Hydrogen Peroxide, Acrylates Copolymer, Steareth-21, Oleth-2, Oleth-5, PEG-50 Hydrogenated Palmamide, Acrylates/Steareth-20 Methacrylate Copolymer, Oleyl Alcohol, Etidronic Acid, Disodium EDTA, Simethicone Natural Instincts Color Conditioning Treatment: Water, Amodimethicone, Stearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Glutamic Acid, Fragrance, Benzyl Alcohol, Panthenyl Ethyl Ether, EDTA, Panthenol, Trimethylsiloxysilicate, Carthamus Tinctorius (Safflower) Seed Oil, Cocos Nucifera (Coconut) Oil, Hydrolyzed Sweet Almond Protein, Methylchloroisothiazolinone, Methylisothiazolinone, Aloe Barbadensis Leaf

Important information

Ingredients

Coconut Oil And Aloe Vera

Looking for specific info?

Customer reviews

4.2 out of 5 stars
4.2 out of 5
734 global ratings
Shiny. Soft. Kind of like a kid's natural hair color that isn't all one dark mess, it's really easy and nice and 10 Minutes!
5 Stars
Shiny. Soft. Kind of like a kid's natural hair color that isn't all one dark mess, it's really easy and nice and 10 Minutes!
I think I read every review and question here, and on other sites. Incredibly captivated by the promise of Brass Free, but so scared. Light brown or medium brown, could one grab so dark on my way too many brassy faded highlights and the most porous bits of my hair? I have long hair, and at 1/2" monthly growth, what if this made it all worse? My entire experience with coloring my hair at home has been to do my roots, which apart from dripping a bit has been so easy. Well, so easy on the front. Who knows what roots lie in the back.I ordered this and kept reading the instructions. Damp hair. Start at the roots. Cover the sink and have an old washcloth to wipe away the drips. Vaseline around the hairline. Nice big tube of conditioner. Gently start, this is for real now, no turning back. Roots kind of done, and then slathering everywhere. I worried for a moment that I wasn't do nice sections, pinning some up like a colorist would, but if you're slathering like the picture, it shouldn't matter.I did drip, grrrr. I wiped it up from the floor, grateful I hadn't ruined it. Ten minutes, and leaping into the shower, hoping and hoping. Rinsing and then somehow splattering some of the dark water on the tile wall, Frantically wiping that off, easy, ok, I could have been more careful. Rinsing and counting to 200. Shampoo, sulfate free. My hair feels like plastic, oh no. I grabbed the conditioner tube and slathered, gently massaging it in. Five minutes, and silk soft in the shower. Rinsing it out, and of course I used way more than the suggested amount, so back to counting to 200 to rinse it out. Towel wrapped around my hair, and out of the shower.I have a pink tangle free brush, easily brushing it out. Darkened by water, no idea what the color is. I pretend I don't care, walk my dog, send a few emails, and finally it's damp. I shake my air dried hair, all of it (my hair is wavy to curly, tends to frizz and is a bit past my bra line.I'd been SO afraid of tonal dark hair, so dense and one color that light couldn't bounce off, no gradations. I'd only aluminum foiled a couple of highlights and shaking my hair again, I turned the harsh light on and it was lovely, it wasn't all one dense color but no brass, and so shiny, and soft.It's really lovely and ten minutes, woot. That's kind of amazing. My colorist, whom I love but is too spendy, sets a timer for 35 minutes. This is fast and easy. The brassy sun-faded dry wretched color gone, this is a lush medium darkish brown but so natural. It doesn't look like that dyed way too dark color that's sort of dreadful.This is sort of a love story.
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Reviewed in the United States on January 22, 2024
Reviewed in the United States on July 23, 2017
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5.0 out of 5 stars Shiny. Soft. Kind of like a kid's natural hair color that isn't all one dark mess, it's really easy and nice and 10 Minutes!
Reviewed in the United States on July 23, 2017
I think I read every review and question here, and on other sites. Incredibly captivated by the promise of Brass Free, but so scared. Light brown or medium brown, could one grab so dark on my way too many brassy faded highlights and the most porous bits of my hair? I have long hair, and at 1/2" monthly growth, what if this made it all worse? My entire experience with coloring my hair at home has been to do my roots, which apart from dripping a bit has been so easy. Well, so easy on the front. Who knows what roots lie in the back.

I ordered this and kept reading the instructions. Damp hair. Start at the roots. Cover the sink and have an old washcloth to wipe away the drips. Vaseline around the hairline. Nice big tube of conditioner. Gently start, this is for real now, no turning back. Roots kind of done, and then slathering everywhere. I worried for a moment that I wasn't do nice sections, pinning some up like a colorist would, but if you're slathering like the picture, it shouldn't matter.

I did drip, grrrr. I wiped it up from the floor, grateful I hadn't ruined it. Ten minutes, and leaping into the shower, hoping and hoping. Rinsing and then somehow splattering some of the dark water on the tile wall, Frantically wiping that off, easy, ok, I could have been more careful. Rinsing and counting to 200. Shampoo, sulfate free. My hair feels like plastic, oh no. I grabbed the conditioner tube and slathered, gently massaging it in. Five minutes, and silk soft in the shower. Rinsing it out, and of course I used way more than the suggested amount, so back to counting to 200 to rinse it out. Towel wrapped around my hair, and out of the shower.

I have a pink tangle free brush, easily brushing it out. Darkened by water, no idea what the color is. I pretend I don't care, walk my dog, send a few emails, and finally it's damp. I shake my air dried hair, all of it (my hair is wavy to curly, tends to frizz and is a bit past my bra line.

I'd been SO afraid of tonal dark hair, so dense and one color that light couldn't bounce off, no gradations. I'd only aluminum foiled a couple of highlights and shaking my hair again, I turned the harsh light on and it was lovely, it wasn't all one dense color but no brass, and so shiny, and soft.

It's really lovely and ten minutes, woot. That's kind of amazing. My colorist, whom I love but is too spendy, sets a timer for 35 minutes. This is fast and easy. The brassy sun-faded dry wretched color gone, this is a lush medium darkish brown but so natural. It doesn't look like that dyed way too dark color that's sort of dreadful.

This is sort of a love story.
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21 people found this helpful
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Reviewed in the United States on March 30, 2016
27 people found this helpful
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Reviewed in the United States on August 8, 2022

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Asif
5.0 out of 5 stars Superb seller
Reviewed in Canada on October 9, 2021

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