Benefits

• Light + Compact: Folds for easy storage
• Fast: Digital motor spins at 110K RPM for speedy styling
• Enhanced: Blend of positive and negative ions neutralize static frizz
• Elevated: Automatically pauses airflow upon releasing the dryer handle; must be activated for use
• Personalized: 3 heat/speed settings and a cool shot button
• Smart: Memory function remembers your last settings used
• Convenient: 9-foot professional-length swivel cord for better reach and tangle-free styling
• 2024 Elle Magazine Tools and Treatments Award Winner
• 2024 Glamour Magazine Beauty & Wellness Award Winner

Research Results

• Fast drying, comparable to leading prestige dryer brands (Based on third-party testing.)
• 24-hour frizz control (Compared to naturally dried hair. Based on third-party testing. Results may vary by hair type and environment.)
• 117% more shine (Compared to naturally dried hair. Based on third-party testing. Results may vary by hair type and environment.)

Includes

• 3 Secure Magnetic Attachments
• Storage Bag
• Cleaning Brush
• User Manual
• Two-Year Warranty with Online Registration + Dedicated Customer Support

1. Apply Neuro Prime HeatCTRL Blowout Primer to damp hair for heat protection.
2. Select your desired heat and speed settings.
3. Connect your desired attachment to the appliance:

• Styling Nozzle*: Use to rough dry or for precise styling with a brush.
• Diffuser*: Use to define curls and add volume.
• Smoothing Pik*: Use to lengthen and straighten curly and coily hair by running through small sections one at a time from root to tip.

4. Set your style using the cool shot button.
5. Apply your favorite Paul Mitchell spray or serum to finish your style.

This brand is excluded from most Ulta Beauty coupons.

See brand eligibility details