PATTERN Strong Hold Gel - 15oz - Ulta Beauty

I have used many Pattern products and this is not my fave. I expected better from this gel but it's a major letdown. It flakes, leaves my hair hard, and irritates my scalp. Even after a fresh wash, I have to wash again due to the flakes. I regret buying the 15-ounce size—complete waste of money. I won’t purchase this product again.

[This review was collected as part of a promotion.] I used the Pattern blow dryer and it got my hair the straightest it's ever been. I did my own silk press and my hair hasn't reverted back yet. I love it💛

[This review was collected as part of a promotion.] This gel actually does what it says it does. It holds!! I love the texture and I love the smell. Works well.

My hair looks and feels great. Unfortunately, I think it is causing some breakout along my hair line.

[This review was collected as part of a promotion.] Used this for the first time on dry hair. I think it would be extra wonderful when used on damp hair to enhance the waves with my ponytail…. this journey I love it because my hair is getting better & moisture is def key.

I’ve been purchasing this gel from the jump and I’ll never be without it. It smells so nice, it’s super thick and very defining. It’s not sticky, either. You’ll be left with some nicely defined, bouncy, shiny curls. I love this gel!

I have 3B/3C curls with characteristics of: low porosity, fine strands, and low density. Last time my hair was colored was about a year and a half ago and I dont use any heat besides the occasional use of a diffuser for drying. I got travel sizes of both this gel and the regular curl gel, while I do like the regular curl gel, I prefer the strong hold gel as it gives more hold and definition than the other gel which tends to give me a more "bouncy" and "carefree" look. All strong hold gels I have used before either weighed my hair down no matter how much I diluted with water, flaked on me, or made my hair "stringy". This gel gives my hair great definition and AMAZING shine like no other product has given my hair before all while still letting my hair have volume!! Also, it smells soooooo good; I tend to get headaches/migraines from strong scents and this is mild enough for me to use and enjoy without being overwhelmed by the smell. I dont have any pics past day 1 hair but it does make my hair hold up nicely! I wash my hair every other day sometimes every 3 days though on day 3 my hair is usually a hot mess so I usually have it in a brain or bun on day 3. I dont think this would give hold for more than 3 days but again, I use this product diluted with water so perhaps it can give more than 3 days hold? It does leave a cast but it is easy to scrunch out and most of the time I do use this gel, I scrunch out gently without oil because thats how moisturizing this gel feels. I scrunch really gently to not cause unnecessary frizz.

[This review was collected as part of a promotion.] This is the BEST! My curls last a full week with little or no maintenance. The curls are soft and there is absolutely no crunch. I love this product.

Purchased and have used twice - both times the gel clumped and flaked on my freshly washed dark hair, my hair looked terrible. The hold is not that great either because the product does not stay in your hair and flakes out. Don't waste you $ - I returned this crappy overpriced gel.

[This review was collected as part of a promotion.] Love love this gel, it’s smooth, it’s gentle with my hair, very happy I found this brand and hope they continue growing and focusing on the quality. I started with the gel now I use many of their products.

[This review was collected as part of a promotion.] It doesn’t hold my edges down with my wash and goes or Braid out like I expected however buns are great

[This review was collected as part of a promotion.] Delivers as promised. Provides a strong hold with flexibility. No flaking.

I love the hold, thickness and smell. But it is really disappointing to wash your hair, apply this gel and see flakes for days!! Please change the formula.

[This review was collected as part of a promotion.] I really like this gel. I love how defined my curls are without feeling sticky out stiff.

The best strong hold gel that could actually define my dense type 4 fine hair strands. I’m impressed and satisfied with my results.

saying this product is good is an understatement. It works great for my 3A curls, slick backs, and I've found it's great for braids. I would definitely recommend this product!

[This review was collected as part of a promotion.] Love this for my edges, I live by this stuff. Keeps my edges laid and slayed all day. It’s really thick.

[This review was collected as part of a promotion.] This is a great thick gel. It gives good hold without making your hair hard or drying out my hair. I like to use it when I’m doing a slick back on straightened hair or doing a protective style like twist.

[This review was collected as part of a promotion.] I mix a little of this along with the pattern mouse when doing my wash & go and my coils instantly stretch. My style holds and the gel does not flake one bit!

guys , the gel and the mousse combo eatsss !!! i recommend and i have 3a-3b hair