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$16.99$16.99 $0.77 per fluid ounce ($0.77$0.77 / fluid ounce)
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Function of Beauty Wavy Hair Shampoo, 22 oz - Formulated with Fermented Rice Water to Strengthen and Promote Elasticity, Sulfate Free, Customizable Haircare
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Return this item for free
We offer easy, convenient returns with at least one free return option: no shipping charges. All returns must comply with our returns policy.
Learn more about free returns.- Go to your orders and start the return
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Purchase options and add-ons
Brand | FUNCTION OF BEAUTY |
Item Form | Liquid |
Hair Type | Wavy |
Scent | Nude Peach |
Age Range (Description) | Adult |
About this item
- CUSTOM HAIR CARE – Customize your Wavy Hair Shampoo to match your unique hair type, moisture needs, and goals. For wavy hair, we recommend the Shine, Strengthen, & Anti-Frizz #HairGoal Boosters (sold separately), but it is ultimately up to you!
- ALL NATURAL FERMENTED RICE WATER - Formulated with Fermented Rice Water, a key ingredient that works wonders for your wavy hair, your waves are defined, and strands are softened without feeling weighed down.
- EFFORTLESS MIXING FOR CUSTOMIZED RESULTS - Add up to three #HairGoal Boosters (sold separately), then mix to ensure ingredients seamlessly integrate, providing you with a custom hair care blend that maximizes the benefits of each #HairGoal Booster.
- CLEAN AND CONSCIOUS CARE - Our customizable Wavy Hair Shampoo is 92% naturally-derived, sulfate-free, paraben-free, and cruelty-free. We are committed to formulating clean and vegan haircare suitable for sensitive skin.
- FUNCTION OF BEAUTY COMMITMENT - The heart of our mission is empowering you to embrace your distinct beauty. We're moving away from generic solutions by enabling customers to customize their haircare routines to suit their individual needs.
Customers usually keep this item
This product has fewer returns than average compared to similar products.
Frequently bought together

Frequently purchased items with fast delivery
From the manufacturer

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2-PACK SHAMPOO & CONDITIONER
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2-PACK STYLING MOUSSE
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2-PACK LEAVE-IN TREATMENT
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2-PACK HAIR MASK
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HAIR GOALS SET
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WAVY HAIR SET
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Price | $19.98$19.98 | $27.52$27.52 | — no data | $19.94$19.94 | $11.13$11.13 | $29.56$29.56 |
Key Benefits | Gently cleanses and increases elasticity while softening and hydrating waves. | Enhances natural waves and adds volume with weightless cloud-like foam. | Delivers lightweight wave definition and glossy shine. | Provides lasting conditioning and protects from breakage for your waves. | Mix-in Hair Goal Boosters to prevent breakage, reduce frizz, and add shine. | Specially designed to enhance and define natural waves. |
Key Ingredients | Fermented Rice Water & Argan Oil | Tara Pod Extract | Babassu Oil | Vegan Squalane | Pea Sprout & Beet Root Extract | Fermented Rice Water & Argan Oil |
What It Includes | 2-Pack Wavy Hair Shampoo & Conditioner | 2-Pack Zero Gravity Styling Mousse | 2-Pack Leave-In Treatment | 2-Pack Wavy Hair Mask | Strengthen, Anti-Frizz, and Shine Hair Goal Boosters | Shampoo, Conditioner, and 3 Hair Goals Set for Wavy Hair |



Product Description
Elevate your haircare with Function of Beauty's Wavy Hair Shampoo. This is more than just a shampoo – it's your ticket to effortlessly stunning, soft and defined waves. Customizable with up to three #HairGoal Boosters, so you can discover the perfect custom formula for your unique needs. Build Your Unique Blend Craft the perfect shampoo that resonates with your hair type and goals. Begin by selecting the Wavy Hair Shampoo Base, enriched with the goodness of Fermented Rice Water to strengthen and promote elasticity, without weighing strands down. Customize Your Formula with #HairGoal Boosters Take control of your hair goals by choosing up to 3 #HairGoal Boosters to customize your Wavy Hair Shampoo. Function of Beauty recommends this amazing trio for Wavy Hair: Shine - Formulated with Amaranth Seed Extract to enhance your hair’s natural shine. Strengthen – Formulated with Pea Sprout Extract to improve resilience and elasticity, preventing future hair breakage. Anti-Frizz - Formulated with Beetroot Extract to hydrate, soften and protect hair from frizz. Seamlessly add your #HairGoal Boosters to your Function of Beauty shampoo and conditioner for a personalized haircare experience that speaks to your unique needs. Indulge with our signature Nude Peach fragrance – with notes of peach nectar, zesty lemon, and delicate jasmine notes - delivering a spa-like experience in the shower. We are clean, conscious, and sustainable - Function of Beauty believes in clean beauty that cares for you and the planet. Our Custom Wavy Hair Shampoo is 92% naturally-derived (per ISO 16128), sulfate-free, cruelty-free, and 100% vegan. We prioritize sustainability with bottles made from recycled plastic that are 100% recyclable. Transform your haircare routine into a personalized journey with our set of Function of Beauty's Custom Wavy Hair Shampoo – where beauty meets personalization.
Product details
- Product Dimensions : 9 x 7.5 x 3.75 inches; 1.38 Pounds
- UPC : 850018240710
- Manufacturer : Function of Beauty
- ASIN : B0D1LJCDZ7
- Country of Origin : USA
- Best Sellers Rank: #37,989 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #1,085 in Hair Shampoo
- Customer Reviews:
Compare with similar items
This Item ![]() Function of Beauty Wavy Hair Shampoo, 22 oz - Formulated with Fermented Rice Water to Strengthen and Promote Elasticity, Sulfate Free, Customizable Haircare | Recommendations | |||||
Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | |
Price | $16.99$16.99 | $9.97$9.97 | $15.99$15.99 | $7.91$7.91 | $11.75$11.75 | $11.99$11.99 |
Price Per Unit | $0.77 / fluid ounce | $0.91 / fluid ounce | $0.95 / fluid ounce | $0.66 / fluid ounce | $1.18 / fluid ounce | $0.92 / fluid ounce |
Delivery | Get it as soon as Friday, May 16 | Get it as soon as Friday, May 16 | Get it as soon as Friday, May 16 | Get it as soon as Friday, May 16 | Get it as soon as Friday, May 16 | Get it as soon as Friday, May 16 |
Customer Ratings | ||||||
Sold By | Amazon.com | Amazon.com | Naturium | Amazon.com | Amazon.com | Odele Beauty |
hair type | Wavy | Coily | — | Wavy | All | All |
scent | Nude Peach | Peach | Unscented | Floral | Pear, Sandalwood, Magnolia | Marine |
liquid volume | 22 fluid ounces | 11 fluid ounces | 499.79 milliliters | 350 milliliters | 296 milliliters | 13 fluid ounces |
form | Liquid | Liquid | Liquid | Liquid | Liquid | Liquid |
target species | — | — | — | Human | Human | Human |
suitable hair color | — | all hair colors | — | all hair colors | all hair colors | all hair colors |
recommended uses | — | — | Body | Moisturizing | All Hair Types | Cleanse |
ingredients | WATER (AQUA/EAU), SODIUM LAUROYL METHYL ISETHIONATE, GLYCERIN, SODIUM METHYL COCOYL TAURATE, PEG-120 METHYL GLUCOSE DIOLEATE, COCAMIDOPROPYL HYDROXYSULTAINE, SODIUM METHYL ISETHIONATE, LAURIC ACID, ACRYLATES CROSSPOLYMER-4, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, GLYCOL DISTEARATE, PHENOXYETHANOL, PROPOXYTETRAMETHYL PIPERIDINYL DIMETHICONE, POLYQUATERNIUM-7, SODIUM LAURATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, METHYL GLUCETH-10, CAPRYLYL GLYCOL, POTASSIUM SORBATE, TRIDECETH-6, SACCHAROMYCES (RICE) FERMENT FILTRATE, HEXYLENE GLYCOL, CITRIC ACID, HYDROXYPROPYL METHYLCELLULOSE, SODIUM CHLORIDE, SODIUM BENZOATE, C11-15 PARETH-7, BUTYLENE GLYCOL, SODIUM BENZOTRIAZOLYL BUTYLPHENOL SULFONATE, ETHYLHEXYLGLYCERIN, BENZOIC ACID, DEHYDROACETIC ACID, FRAGRANCE (PARFUM), CITRAL, CITRONELLOL, LIMONENE, LINALOOL, EXT. D&C VIOLET 2 (CI 60730), RED 33 (CI 17200) | WATER (AQUA/EAU), SODIUM LAUROYL METHYL ISETHIONATE, GLYCERIN, SODIUM METHYL COCOYL TAURATE, PEG-120 METHYL GLUCOSE DIOLEATE, COCAMIDOPROPYL HYDROXYSULTAINE, SODIUM METHYL ISETHIONATE, LINUM USITATISSIMUM (FLAX) SEED OIL, SALVIA HISPANICA (CHIA) SEED EXTRACT, LAURIC ACID, ACRYLATES CROSSPOLYMER-4, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, GLYCOL DISTEARATE, POLYQUATERNIUM-7, PHENOXYETHANOL, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, TRIDECETH-6, METHYL GLUCETH-10, SODIUM LAURATE, CAPRYLYL GLYCOL, POTASSIUM SORBATE, CITRIC ACID, ETHYLHEXYLGLYCERIN, HEXYLENE GLYCOL, HYDROXYPROPYL METHYLCELLU- LOSE, SODIUM CHLORIDE, SODIUM BENZOATE, SODIUM BENZOTRIAZOLYL BUTYLPHENOL SULFONATE, BENZYL ALCOHOL, BENZOIC ACID, DEHYDROACETIC ACID, CAPRYLIC ACID, XYLITOL, FRAGRANCE (PARFUM), CITRAL, CITRONELLOL, LIMONENE, LINALOOL, YELLOW 6 (CI 15985) | Glycerin, Aqua, Cocamidopropyl Betaine, Disodium Cocoamphodiacetate, Hippophae Rhamnoides Fruit/Seed Oil, Rosa Canina (Rose Hips) Fruit Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Squalane, Pyrus Malus (Apple) Fruit Extract, Polyquaternium-10, Maltodextrin, Sorbitan Oleate Decylglucoside Crosspolymer, Phenoxyethanol, Cocos Nucifera (Coconut) Fruit Extract, Vanilla Planifolia Fruit Extract, Gardenia Jasminoides Fruit Extract, Eugenia Caryophyllus (Clove) Flower Extract, Prunus Armeniaca (Apricot) Fruit Extract, Prunus Persica (Peach) Fruit Extract, Citric Acid, Ethylhexylglycerin, Tetrasodium Glutamate Diacetate. | Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Dimethyl Lauramide/Myristamide, Pisum Sativum (Pea) Peptide, Salvia Hispanica Seed Extract, Saccharomyces Cerevisiae Extract, Yeast Amino Acids, Hydrolyzed Kale Protein, Hydrolyzed Carrot Protein, Hydrolyzed Lemon Protein, Leuconostoc/Radish Root Ferment Filtrate, Lactobacillus Ferment, Hydrolyzed Rice Protein, Sodium Benzoate, Potassium Sorbate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Fragrance, Citric Acid, Tetrasodium Glutamate Diacetate, Sodium Chloride. | water, sodium laureth sulfate, cocamidopropyl betaine, sodium lauryl sulfate, sodium chloride, fragrance, phenoxyethanol, glycerin, sodium sulfate, disodium edta, peg-4 laurate, peg-4 dilaurate, citric acid tetrasodium edta, cetearamidoethyldiethonium succinoyl hydrolyzed pea protein, peg-1m, peg-1m, iodopropynyl butylcar bamate, hypnea musciformis extract, sargassum filipendula extract, sorbitol t, sorbitol, gelidiella acerosa extract, methylchloroisothiazolinone, caprylic/capric triglyceride, ricinus communis (castor) seed oil, chamomilla recutita (matricaria) flower extract, persea gratissima (avocado) oil, helianthus annuus (sunflower) seed oil, mangifera indica (mango) seed butter, methylisothiazolinone, coco-glucoside, ethylhexylglycerin, sorbitan oleate, algin, carrageenan, chitosan, guar hydroxypropyltrimonium chloride, xanthan gum, red 33 (ci 17200), limonene. | Water, sodium c14-16 olefin sulfonate, cocamidopropyl hydroxysultaine, dimethyl lauramide/myristamide, fragrance (all natural), amaranthus caudatus seed extract, hydrolyzed rice protein, propanediol, polyquaternium-10, tetrasodium glutamate diacetate, sodium methyl 2-sulfolaurate, disodium 2-sulfolaurate, hydroxypropyl guar hydroxypropyltrimonium chloride, citric acid, sodium chloride, sodium benzoate, potassium sorbate |
Videos
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Function of Beauty Custom Haircare for Every Hair TypeFunction Inc.
Videos for this product
0:24
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Function of Beauty Benefits of The Wavy Hair CollectionFunction Inc.
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0:23
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Function of Beauty Custom Haircare As Unique As Your WavesFunction Inc.
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0:32
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Function of Beauty Customizable HaircareFunction Inc.
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Custom Haircare from Function of Beauty!Function Inc.
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0:59
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Function of Beauty Make Big Waves with Wavy CollectionFunction Inc.
Important information
Safety Information
For external use only. Avoid contact with eyes. Keep away from naked flame or direct heat sources.
Ingredients
WATER (AQUA/EAU), SODIUM LAUROYL METHYL ISETHIONATE, GLYCERIN, SODIUM METHYL COCOYL TAURATE, PEG-120 METHYL GLUCOSE DIOLEATE, COCAMIDOPROPYL HYDROXYSULTAINE, SODIUM METHYL ISETHIONATE, LAURIC ACID, ACRYLATES CROSSPOLYMER-4, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, GLYCOL DISTEARATE, PHENOXYETHANOL, PROPOXYTETRAMETHYL PIPERIDINYL DIMETHICONE, POLYQUATERNIUM-7, SODIUM LAURATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, METHYL GLUCETH-10, CAPRYLYL GLYCOL, POTASSIUM SORBATE, TRIDECETH-6, SACCHAROMYCES (RICE) FERMENT FILTRATE, HEXYLENE GLYCOL, CITRIC ACID, HYDROXYPROPYL METHYLCELLULOSE, SODIUM CHLORIDE, SODIUM BENZOATE, C11-15 PARETH-7, BUTYLENE GLYCOL, SODIUM BENZOTRIAZOLYL BUTYLPHENOL SULFONATE, ETHYLHEXYLGLYCERIN, BENZOIC ACID, DEHYDROACETIC ACID, FRAGRANCE (PARFUM), CITRAL, CITRONELLOL, LIMONENE, LINALOOL, EXT. D&C VIOLET 2 (CI 60730), RED 33 (CI 17200)
Directions
HOW IT WORKS: Customize your own shampoo according to your unique #hairgoals by adding up to 3 Function of Beauty #HairGoal Booster Shots into your wavy hair shampoo base. TO MIX IN #HAIRGOALS: snap open each #HairGoal Booster Shot and pour up to 3 into your base formulation. Shake vigorously for 15 seconds before your first use, and get ready for compliments! For best results, use with Function of Beauty Wavy Hair Conditioner.
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers find the shampoo effective for wavy hair, with one mentioning it makes their hair feel better than ever. The product has a pleasant scent and receives positive feedback for its quality.
AI-generated from the text of customer reviews
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Customers find that the shampoo makes their hair soft, with one customer noting it feels better than ever, while another mentions it takes all the waves out of their hair.
"...I like how it leaves my hair. The price here is better than the brand’s website except you don’t have your name on the bottle!..." Read more
"This makes her hair so soft and wavy! Smells great and has very Cute packaging" Read more
"Smell is nice and makes my hair feel better than ever" Read more
"so far it seems to take all the wave out of my hair. This is definitely what I will use if I want to straighten my hair." Read more
Customers like the shampoo's scent.
"...On top of that, it smells amazing. The peach scent is so nice but not overpowering and my hair still smells good even if I haven't been able to wash..." Read more
"Smells nice and leaves hair smooth" Read more
"This makes her hair so soft and wavy! Smells great and has very Cute packaging" Read more
"Smell is nice and makes my hair feel better than ever" Read more
Customers like the shampoo's effect on wavy hair, with one mentioning it makes it straighter, and another noting it's their daughter's favorite.
"This makes her hair so soft and wavy! Smells great and has very Cute packaging" Read more
"I love it! My hair is soft and wavy" Read more
"Makes wavy hair straighter..." Read more
Reviews with images

Good shampoo, but not great scent
Top reviews from the United States
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- Reviewed in the United States on November 24, 2024Size: 22 Fl Oz (Pack of 1)Verified PurchaseI kept seeing vloggers who were sponsored by this company & never did take advantage of their discount codes. Eventually I found the brand in Target & tried it. You can pick different additives & they have one pouch for the shampoo & one for the conditioner. With my short, fine hair it takes me quite a while to go through a bottle. I like how it leaves my hair. The price here is better than the brand’s website except you don’t have your name on the bottle! I can do without that, though, and I’m happy to have found the shampoo available here.
I get the wavy hair one since I do have waves in the back. I don’t know if that makes a difference? I could try the straight hair formula since it has a different scent.
- Reviewed in the United States on February 11, 2025Size: 22 Fl Oz (Pack of 1)Verified PurchaseI've struggled my entire life to find a shampoo that would actually make my hair soft and silky like everyone else's. I have wavy hair that's curly when wet and then dries into a strong wave with lots of frizz, very thick, and I like my hair long, so it's been an uphill battle finding decent hair care products. But in this I think I've finally found a product that not only works as promised but that I'll keep buying until I can't find it anymore. My hair is soft, shiny, knots and tangles come out easily, and there's been no frizz at all. On top of that, it smells amazing. The peach scent is so nice but not overpowering and my hair still smells good even if I haven't been able to wash it in a couple days. This product is amazing and I can't wait until my next order to get more of it.
- Reviewed in the United States on November 30, 2024Size: 11 Fl Oz (Pack of 2)Verified PurchaseSmells nice and leaves hair smooth
- Reviewed in the United States on February 9, 2025Size: 22 Fl Oz (Pack of 1)Verified PurchaseThis makes her hair so soft and wavy! Smells great and has very Cute packaging
- Reviewed in the United States on January 24, 2025Size: 11 Fl Oz (Pack of 2)Verified PurchaseSmell is nice and makes my hair feel better than ever
- Reviewed in the United States on October 12, 2024Size: 22 Fl Oz (Pack of 1)Verified PurchaseI love it! My hair is soft and wavy
- Reviewed in the United States on November 16, 2024Size: 22 Fl Oz (Pack of 1)Verified PurchaseBest conditioner ever
- Reviewed in the United States on February 2, 2025This brand is a great brand as they make formulas for different hair types. The price for this product is a decent product for the amount, given that this is a quality shampoo. I personally like the smell of this. It is a tad strong but I like that when it comes to shampoo. It isn’t drying and doesn’t irritate the scalp. This a good shampoo to add to your products. It does leave your hair clean.
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Product Summary: Function of Beauty Wavy Hair Shampoo, 22 oz - Formulated with Fermented Rice Water to Strengthen and Promote Elasticity, Sulfate Free, Customizable Haircare
From FUNCTION OF BEAUTY
Price
One-time purchase: $16.99 ( $0.77 / fluid ounce)
Subscribe & Save price (No fees, Cancel anytime): $16.14 ( $0.73 / Fl Oz) 5% Savings
List Price: $16.99
Additional savings available through Subscribe & Save (No fees, Cancel anytime)
About this Item
- CUSTOM HAIR CARE – Customize your Wavy Hair Shampoo to match your unique hair type, moisture needs, and goals. For wavy hair, we recommend the Shine, Strengthen, & Anti-Frizz #HairGoal Boosters (sold separately), but it is ultimately up to you!
- ALL NATURAL FERMENTED RICE WATER - Formulated with Fermented Rice Water, a key ingredient that works wonders for your wavy hair, your waves are defined, and strands are softened without feeling weighed down.
- EFFORTLESS MIXING FOR CUSTOMIZED RESULTS - Add up to three #HairGoal Boosters (sold separately), then mix to ensure ingredients seamlessly integrate, providing you with a custom hair care blend that maximizes the benefits of each #HairGoal Booster.
- CLEAN AND CONSCIOUS CARE - Our customizable Wavy Hair Shampoo is 92% naturally-derived, sulfate-free, paraben-free, and cruelty-free. We are committed to formulating clean and vegan haircare suitable for sensitive skin.
- FUNCTION OF BEAUTY COMMITMENT - The heart of our mission is empowering you to embrace your distinct beauty. We're moving away from generic solutions by enabling customers to customize their haircare routines to suit their individual needs.
Product Description
Options Available
Size
- 11 Fl Oz (Pack of 1)
- 11 Fl Oz (Pack of 2)
- 22 Fl Oz (Pack of 1)
Important Information
Safety Information
For external use only. Avoid contact with eyes. Keep away from naked flame or direct heat sources.
Ingredients
WATER (AQUA/EAU), SODIUM LAUROYL METHYL ISETHIONATE, GLYCERIN, SODIUM METHYL COCOYL TAURATE, PEG-120 METHYL GLUCOSE DIOLEATE, COCAMIDOPROPYL HYDROXYSULTAINE, SODIUM METHYL ISETHIONATE, LAURIC ACID, ACRYLATES CROSSPOLYMER-4, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, GLYCOL DISTEARATE, PHENOXYETHANOL, PROPOXYTETRAMETHYL PIPERIDINYL DIMETHICONE, POLYQUATERNIUM-7, SODIUM LAURATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, METHYL GLUCETH-10, CAPRYLYL GLYCOL, POTASSIUM SORBATE, TRIDECETH-6, SACCHAROMYCES (RICE) FERMENT FILTRATE, HEXYLENE GLYCOL, CITRIC ACID, HYDROXYPROPYL METHYLCELLULOSE, SODIUM CHLORIDE, SODIUM BENZOATE, C11-15 PARETH-7, BUTYLENE GLYCOL, SODIUM BENZOTRIAZOLYL BUTYLPHENOL SULFONATE, ETHYLHEXYLGLYCERIN, BENZOIC ACID, DEHYDROACETIC ACID, FRAGRANCE (PARFUM), CITRAL, CITRONELLOL, LIMONENE, LINALOOL, EXT. D&C VIOLET 2 (CI 60730), RED 33 (CI 17200)
Directions
HOW IT WORKS: Customize your own shampoo according to your unique #hairgoals by adding up to 3 Function of Beauty #HairGoal Booster Shots into your wavy hair shampoo base. TO MIX IN #HAIRGOALS: snap open each #HairGoal Booster Shot and pour up to 3 into your base formulation. Shake vigorously for 15 seconds before your first use, and get ready for compliments! For best results, use with Function of Beauty Wavy Hair Conditioner.
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