Sephora Partners with Vibrator Brand Dame to Expand Wellness Section

The best of both worlds!

January 25, 2022

Composite by Liz Coulbourn.

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Sephora is stepping up its wellness game. The retailer is already one of our preferred places to purchase all of our beauty essentials, but now it's also expanding its wellness section and partnering with vibrator brand Dame.

What does this mean? Well, first of all, for Dame, it means continuing its mission to normalize pleasure products. Secondly, for us, it means we can buy the latest beauty launches and a vibrator all in one go. Because yes, all of those products are an integral part of our beauty and wellness journey.

“Seeing Dame’s products alongside concealer or facewash serves to normalize sex and pleasure – it’s just as routine as your daily beauty rituals," a representative for Dame shares with Teen Vogue. "Our hope for the future remains boundless. The more space major retailers dedicate to sexual wellness, the better-informed consumers will be, ultimately shifting perceptions on pleasure as a whole to a more positive space.”

So without further ado, you can now shop some of Dame’s customer-favorites offerings such as the Eva, Pom, and Fin — which are all great if you're a beginner when it comes to vibrators — under the “Intimate Care” category, which will live within “Bath & Body” on Sephora.com. This also means you will have access to exclusive deals and promos for all your pleasure needs. So, get ready to rack up your Beauty Insider points or keep your eyes peeled for the Dame product you want once one of Sephora's sales come along.

While the products are now on sale, you can also score them on Dame.com and they are also available on Amazon. Regardless of when or if you purchase one and whether it's your third one or your first, there is no shame in exploring what makes you feel good!