SP22 Wilfred x Laila Story PT0


The Spring 23 Collection

A season to taste.
Hosted by Laila Gohar.

Based in NYC, Laila Gohar makes art, food, food that is art, and art that is probably food but are we sure? Also a tableware designer and seasoned dinner party host, Laila’s true passion may be for bringing beautiful things — food, plates, people — together.

A little of this, a little of that. Whether Laila is cooking for a crowd, creating installations for a high-profile event or putting the finishing touch on an outfit, she’s seasoning to taste.
Wilfred x Laila Imagery - PT1
Wilfred x Laila Imagery - PT2 Video
More and more, Laila is drawn to simple foods and forms. Eggs, beans, potatoes — these are ingredients she loves not only for their versatility in the kitchen, but for their style.
Cut in our Crepette fabric from Japan, The Effortless Pant is so essential and versatile you could liken it to the aforementioned egg. Laila pairs this staple with the Heartbreaker Blazer and Affinity Top.
Wilfred x Laila Imagery - PT2 C Video
Wilfred x Laila Imagery - PT3  Quote
Cut in our Crepette fabric from Japan, The Effortless Pant is so essential and versatile you could liken it to the aforementioned egg. Laila pairs this staple with the Heartbreaker Blazer and Affinity Top.
Wilfred x Laila Imagery - PT3 A Video
Wilfred x Laila Imagery - PT3 B Quote
Wilfred x Laila Imagery - PT3 B Video
Wilfred x Laila Imagery - PT4 A Video
For Laila, inspiration doesn’t often come from a singular source. She doesn’t experience a lightning bolt moment followed by the unstoppable urge to make something. Instead, she gathers creative energy piece by piece until it coalesces into something larger.
Wilfred x Laila Imagery - PT4  Quote
Laila wears the Shine Dress. Featuring princess seams and stretch satin, it’s designed to complement any other ingredients you may have on hand. Just add high sheer socks, if the occasion calls for it.
Laila wears the Shine Dress. Featuring princess seams and stretch satin, it’s designed to complement any other ingredients you may have on hand. Just add high sheer socks, if the occasion calls for it.
Laila’s dinner party advice? Focus on the guest list instead of the grocery list. You’ll need “characters” to bring the fun and maybe some drama, and “glue” to help everyone get along and hold the party together. The balance of these two personality types — or ingredients — is key.
Wilfred x Laila Imagery - PT6  Quote
Laila wears The Effortless Pant — Wilfred’s own main character, tailored in Crepette fabric from Japan — and the Fey Cardigan, knit with a Cable stitch in our Breeze Merino.
Wilfred x Laila Imagery - PT6 C Video
Wilfred x Laila Imagery - PT6  Quote
Laila wears The Effortless Pant — Wilfred’s own main character, tailored in Crepette fabric from Japan — and the Fey Cardigan, knit with a Cable stitch in our Breeze Merino.
Wilfred x Laila Imagery - PT7 A Video
Wilfred x Laila Imagery - PT7 Quote
 Wilfred x Laila Imagery - PT7 B
Wilfred x Laila Imagery - PT8 A Video
A sense of play is central to Laila’s work. She wants to spark childlike delight and keep us guessing. Humor, she says, also comes naturally — and keeps life from getting boring.
Wilfred x Laila Imagery - PT8  Quote
Laila wears the Elixir Skirt, made with our Effortless Satin™ from Japan. On top, as a top, is the Fey Cardigan, knit with a Cable stitch in our Breeze Merino. She’s finished the look with something sweet — a bow.
Wilfred x Laila Imagery - PT8 C Video
Wilfred x Laila Imagery - PT8 Quote
Laila wears the Elixir Skirt, made with our Effortless Satin™ from Japan. On top, as a top, is the Fey Cardigan, knit with a Cable stitch in our Breeze Merino. She’s finished the look with something sweet — a bow.
Wilfred x Laila Imagery - PT8 B Quote
Wilfred x Laila Imagery - PT8 E Video