These shampoos were specifically formulated to boost thin and fine hair

You know what they say – the higher the hair, the closer to heaven. But where does that leave those of us whose wimpy strands never manage to muster enough oomf for lift-off? Fine hair falls notoriously (and literally) flat, and, if we're using the wrong hair care, we can deflate things even further.

Then, there's hair loss to contend with. Since the pandemic began, Google has seen a 220% spike in search terms around "hair loss," propelled most likely by the stress of the past year as well as a long term side effect of Covid-19 itself. According to Healthline, one hair loss condition called telogen effluvium (or TE) can be triggered by acute illness and fever. It typically sees sudden hair loss (large clumps coming out while brushing or showering), lasts for around six to ninth months, then resolves itself.

But even without the recent increase, hair thinning is one of the most common haircare complaints among women, with a national survey by hair supplement brand Viviscal revealing that 41% of women currently or previously experienced hair loss at some point in their lives.

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Celebs like Jesy Nelson and Viola Davis have shared their struggle with hair loss, each citing stress as the main reason. And actress Sarah Hyland has opened up about the hair loss she experienced due to medication she has to take for her kidney condition. "I always think it's funny because my hair has been short since, like, 2013," she told Allure. "I just wear extensions for Haley now," she explains. "I didn't know just how curly it was going to be, though... I've had a lot of my hair fall out from being on medications and all that stuff, and now that I'm finally getting all this new growth, it's even curlier."

While there's many factors that can cause hair loss, there's plenty of things we can do to nourish and protect our hair as much as possible. As well as supplements and a healthy diet, there are certain haircare product that can help to reduce the appearance of thinning, as well as boost moisture and nourishment.

However, it's important to note that no shampoo can provide a miracle cure. Hair loss or thinning can be caused by a number of underlying factors which can be reversed by what's in a bottle from the hair aisle.

That said, these clever hair-boosting potions certainly go a long way in helping to maintain the hair you have – making it glossier and stronger, plumping out strands and infusing them with plenty of moisture without weighing them down at the roots.

For more from our Deputy Beauty Editor, Elle, follow her at @elleturneruk.

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