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V&Co. Beauty Thickening Hair Shampoo with Peptide Technology, 12 Oz.
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Return this item for free
We offer easy, convenient returns with at least one free return option: no shipping charges. All returns must comply with our returns policy.
Learn more about free returns.- Go to your orders and start the return
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- Drop off and leave!
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Purchase options and add-ons
Brand | V&CO |
Item Form | Liquid |
Hair Type | Thick |
Scent | Floral |
Age Range (Description) | Adult |
About this item
- THE FORMULA: Our formula is custom-made for increasing fullness to fine or thinning hair. Infused with our Proprietary Peptide Technology and biotin + coconut oil for thicker appearance.
- THICKENING BENEFITS: This formula is specifically made for fullness. These ingredients help give you irresistibly full and strong strands.
- YOUR HAIR TYPE: For increasing fullness to fine or thinning hair.
- INGREDIENTS: Infused with our Proprietary Peptide Technology and biotin + coconut oil
- TEXTURE: Light-weight formula with each scent tailored to elevate your shower experience
- RESULTS: Full, strong and thicker hair
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Product Description
Our Hair Thickening Shampoo is custom-made for thick hair or increasing hair volume. Infused with our Proprietary Peptide Technology and biotin + coconut oil for thick voluminous strands. Our Proprietary Peptide Technology allows peptides to dive into your hair follicles and work their magic. We’ve included a rich combination of peptides, amino acids, proteins, and vitamins that support all hair types and textures. Our formula is the ultimate solution for your hair journey, offering boosted hydration, increased volume, intensified shine, and an extra layer of protection – all tailored just for you. This volumizing shampoo is specifically made for naturally thick hair or increasing hair volume. That is why we have added biotin and coconut oil. These ingredients help give you irresistibly voluminous locks. V&Co is a family-owned company on a mission to provide you with the highest-performing hair care products in the industry. Each product is tailored to your hair type because your hair health is our priority. Your healthy hair journey starts here!
Product details
- Product Dimensions : 2.5 x 2.5 x 8.75 inches; 12 ounces
- UPC : 860008924704
- Manufacturer : V&Co
- ASIN : B0D362CDC6
- Country of Origin : USA
- Best Sellers Rank: #14,132 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #735 in Hair Shampoo
- Customer Reviews:
Compare with similar items
This Item ![]() V&Co. Beauty Thickening Hair Shampoo with Peptide Technology, 12 Oz. | Recommendations | |||||
Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | |
Price | $7.98$7.98 | -20% $6.39$6.39 List: $7.99 | -15% $6.79$6.79 List: $7.99 | -30% $5.59$5.59 List: $7.99 | -20% $6.39$6.39 List: $7.99 | $44.00$44.00 |
Price Per Unit | $0.67 / Fl Oz | $0.53 / Fl Oz | $0.57 / Fl Oz | $0.47 / Fl Oz | $0.53 / Fl Oz | $5.18 / Fl Oz |
Delivery | Get it as soon as Thursday, Mar 27 | Get it as soon as Thursday, Mar 27 | Get it as soon as Thursday, Mar 27 | Get it as soon as Thursday, Mar 27 | Get it as soon as Thursday, Mar 27 | Get it as soon as Thursday, Mar 27 |
Customer Ratings | ||||||
Sold By | Amazon.com | Amazon.com | Amazon.com | Amazon.com | Amazon.com | Kérastase |
hair type | Thick | Curly | Wavy | Straight | All, Dry | Normal |
scent | Floral | Floral | Floral | Floral | Floral | Floral |
liquid volume | 15 fluid ounces | 12 fluid ounces | 12 fluid ounces | 12 fluid ounces | 12 fluid ounces | 250 milliliters |
form | Liquid | Liquid | Liquid | Liquid | Liquid | Liquid |
target species | Human | Human | Human | Human | — | Human |
suitable hair color | all hair colors | all hair colors | — | — | all hair colors | all hair colors |
recommended uses | Volume | Conditioning | Condition | Condition | Dryness | — |
ingredients | Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Dimethyl Lauramide/Myristamide, Pisum Sativum (Pea) Peptide, Salvia Hispanica Seed Extract, Saccharomyces Cerevisiae Extract, Yeast Amino Acids, Hydrolyzed Kale Protein, Hydrolyzed Carrot Protein, Hydrolyzed Lemon Protein, Leuconostoc/Radish Root Ferment Filtrate, Lactobacillus Ferment, Biotin, Cocos Nucifera (Coconut) Oil, Sodium Benzoate, Potassium Sorbate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Fragrance, Citric Acid, Tetrasodium Glutamate Diacetate, Sodium Chloride. | Water (Aqua), Cetyl Alcohol, Glycerin, Glyceryl Stearate, Behentrimonium Chloride, Cocos Nucifera (Coconut) Oil, Pisum Sativum (Pea) Peptide, Salvia Hispanica Seed Extract, Saccharomyces Cerevisiae Extract, Yeast, Amino Acids, Hydrolyzed Kale Protein, Hydrolyzed Carrot Protein, Hydrolyzed Lemon Protein, Leuconostoc/Radish Root Ferment Filtrate, Lactobacillus Ferment, Simmondsia Chinensis (Jojoba) Seed Oil, Guar Hydroxypropyltrimonium Chloride, Amodimethicone, Trideceth-12, Cetrimonium Chloride, Sodium Benzoate, Potassium Sorbate, Fragrance, Tetrasodium Glutamate Diacetate | Water (Aqua), Cetyl Alcohol, Glycerin, Glyceryl Stearate, Behentrimonium Chloride, Cocos Nucifera (Coconut) Oil, Pisum Sativum (Pea) Peptide, Salvia Hispanica Seed Extract, Saccharomyces Cerevisiae Extract, Yeast, Amino Acids, Hydrolyzed Kale Protein, Hydrolyzed Carrot Protein, Hydrolyzed Lemon Protein, Leuconostoc/Radish Root Ferment Filtrate, Lactobacillus Ferment, Hydrolyzed Rice Protein, Guar Hydroxypropyltrimonium Chloride , Amodimethicone, Trideceth-12, Cetrimonium Chloride, Sodium Benzoate, Potassium Sorbate, Fragrance, Tetrasodium Glutamate Diacetate | Water (Aqua), Cetyl Alcohol, Glycerin, Glyceryl Stearate, Behentrimonium Chloride, Cocos Nucifera (Coconut) Oil, Pisum Sativum (Pea) Peptide, Salvia Hispanica Seed Extract, Saccharomyces Cerevisiae Extract, Yeast Amino Acids, Hydrolyzed Kale Protein, Hydrolyzed Carrot Protein, Hydrolyzed Lemon Protein, Leuconostoc/Radish Root Ferment Filtrate, Lactobacillus Ferment, Aloe Barbadensis Leaf Juice, Guar Hydroxypropyltrimonium Chloride, Amodimethicone, Trideceth-12, Cetrimonium Chloride, Sodium Benzoate, Potassium Sorbate, Fragrance, Tetrasodium Glutamate Diacetate | Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Dimethyl Lauramide/Myristamide, Cocos Nucifera (Coconut) Fruit Extract, Pisum Sativum (Pea) Peptide, Salvia Hispanica Seed Extract, Saccharomyces Cerevisiae Extract, Yeast Amino Acids, Hydrolyzed Kale Protein, Hydrolyzed Carrot Protein, Hydrolyzed Lemon Protein, Leuconostoc/Radish Root Ferment Filtrate, Lactobacillus Fement, Sodium Benzoate, Potassium Sorbate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Fragrance, Citric Acid, Tetrasodium Glutamate Diacetate, Sodium Chloride | Water, Sodium Laureth Sulfate, Coco-Glucoside, Sodium Chloride, Glycerin, Glycol Distearate, Cocamide Mipa, Ppg-5-Ceteth-20, Sodium Benzoate, Carbomer, Salicylic Acid, Polysilicone-8, Hexyl Cinnamal, Arginine, Glutamic Acid, Polyquaternium-16, Linalool, Citronellol, Serine, Alpha-Isomethyl Ionone, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Isopropanolamine, Aminomethyl Propanol, Sodium Hyaluronate, 2-Oleamido-1,3-Octadecanediol, Safflower Glucoside, Geraniol, Sodium Hydroxide, Citric Acid, Fragrance. |
Videos
Videos for this product
1:18
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Honest V&Co. Hair Shampoo & Conditioner Review
Nikki Hammond
Videos for this product
0:28
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Increase Volume and Fullness with Peptide Technology
Sheila C Hill
Videos for this product
1:00
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My honest review on this shampoo and conditioner
Charlee J. Iorg
Videos for this product
0:22
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V&Co. Beauty Shampoo and Conditioner
V&CO BEAUTY, LLC
Videos for this product
0:26
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Customer Review: Makes my hair feel healthy,clean, an thick
Ruby♡
Videos for this product
0:07
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V&Co. Beauty Thickening Shampoo and Conditioner
V&CO BEAUTY, LLC
Important information
Ingredients
Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Dimethyl Lauramide/Myristamide, Pisum Sativum (Pea) Peptide, Salvia Hispanica Seed Extract, Saccharomyces Cerevisiae Extract, Yeast Amino Acids, Hydrolyzed Kale Protein, Hydrolyzed Carrot Protein, Hydrolyzed Lemon Protein, Leuconostoc/Radish Root Ferment Filtrate, Lactobacillus Ferment, Biotin, Cocos Nucifera (Coconut) Oil, Sodium Benzoate, Potassium Sorbate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Fragrance, Citric Acid, Tetrasodium Glutamate Diacetate, Sodium Chloride.
Directions
Apply to wet hair, lather, and rinse.
Looking for specific info?
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers find that the shampoo makes their hair feel thicker, healthier, and smoother. They appreciate its value for money and consider it worth trying. Many customers are satisfied with the volume, cleansing ability, and effectiveness of the product. However, some have mixed opinions on the smell.
AI-generated from the text of customer reviews
Customers like the thickening effect of the shampoo. They say it makes their hair feel thicker, silky, shiny, and fluffy. The shampoo leaves their hair feeling moisturized and soft. Many customers find it good for curly hair.
"...My hair has great volume from it, works well, makes my hair soft and cleans my hair at the end of the day...." Read more
"Loveeee this shampoo! It makes my hair feel so soft and healthy and it smells so good. No complaints" Read more
"...got this product a few.days ago and already with just 2 washes my hair is thicker. Which is what I was hoping for...." Read more
"...My hair is so soft, thick, and the waves/curls are coming back...." Read more
Customers appreciate the shampoo's value for money. They say it's worth the little extra to spend and a great product.
"...reason I ended up getting this is because it was way more affordable than other products...." Read more
"...Which is what I was hoping for. The cost is affordable and the product is well worth the little extra to spend." Read more
"...i went for this one bc it was cheaper than the high end ones and in my opinion works even better than them. i absolutely love this product!!!" Read more
"very good product" Read more
Customers like the shampoo's health benefits. They say it makes their hair feel healthy, clean, and thick. Some mention no more hair loss and appreciate how kind it is to their hair.
"Loveeee this shampoo! It makes my hair feel so soft and healthy and it smells so good. No complaints" Read more
"...that really does what it says it’s going to, and it has so greatly improved my hair and my confidence...." Read more
"It appears to be a healthier shampoo, but the fragrance is overpowering!!..." Read more
"...I would suggest this to anyone for how kind its been to my hair. It makes my hair soft I don't have to use conditioner. It'll last a while...." Read more
Customers like the shampoo quality. They mention it's a great shampoo, has a high health rating, and is an awesome shampoo and conditioner set.
"Awesome shampoo and gets a high rating on YUKA. Smell is fantastic have purchased multiple times." Read more
"Awesome Shampoo and Conditioner Set..." Read more
"Best shampoo and conditioner brand..." Read more
"This shampoo is great!..." Read more
Customers enjoy the shampoo's volume. They mention it adds thickness and volume to their hair.
"...My hair has great volume from it, works well, makes my hair soft and cleans my hair at the end of the day...." Read more
"...It helps define my fine, thin, curls and adds a little more volume/thickness. Very effective, will definitely purchase again once it runs out." Read more
"I really enjoy the scent, lather, volume, and clean feeling hair! I've been using this for a few weeks and I love it!" Read more
"This product is fabulous. It smells terrific and puts so much volume back in your hair ." Read more
Customers like how the shampoo cleans their hair. They say it makes their hair feel healthy, clean, and thick.
"...hair has great volume from it, works well, makes my hair soft and cleans my hair at the end of the day...." Read more
"...It is also a clean product so I love that as well. Definitely worth a try!!!!" Read more
"Makes my hair feel healthy,clean, an thick..." Read more
Customers like the shampoo's effectiveness. They say it works well and they will purchase again once it runs out.
"...My hair has great volume from it, works well, makes my hair soft and cleans my hair at the end of the day...." Read more
"...Very effective, will definitely purchase again once it runs out." Read more
"Seems to work good. I like that it doesn't have harmful ingredients. HOWEVER, the floral smell is so overwhelming. I can't stand to use it...." Read more
Customers have different views on the smell of the conditioner. Some find it pleasant and say it leaves a nice scent, while others dislike the overwhelming floral scent.
"...This conditioner smells good and the smell actually kinda stays in my hair for hours afterwards...." Read more
"...give five stars if they had an unscented option, but with the overwhelming fragrance I can’t feel secure that they’re not hiding toxic ingredients." Read more
"...It makes my hair feel so soft and healthy and it smells so good. No complaints" Read more
"Awesome shampoo and gets a high rating on YUKA. Smell is fantastic have purchased multiple times." Read more
Reviews with images

Disappointed With The Condition
Top reviews from the United States
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- Reviewed in the United States on November 7, 2024Style: CondtionerVerified PurchaseHonestly the reason I ended up getting this is because it was way more affordable than other products. This set was like $16 for both which is way less than what I paid for ogx after they discontinued my favorite smelling hair product of all time.
This conditioner smells good and the smell actually kinda stays in my hair for hours afterwards. I know the packaging looks like it is for women but I love this stuff. My hair has great volume from it, works well, makes my hair soft and cleans my hair at the end of the day. So everything I expected but at a price I couldn’t believe. Wish there were bigger sizes with pump tops!
Also I kinda already have thick hair but I’ve seen good results for it to stay thick in places I’m getting grey/thinner in. 10/10
- Reviewed in the United States on February 6, 2025Style: ShampooVerified PurchaseLoveeee this shampoo! It makes my hair feel so soft and healthy and it smells so good. No complaints
- Reviewed in the United States on September 1, 2024Style: Shampoo + ConditionerVerified PurchaseI just got this product a few.days ago and already with just 2 washes my hair is thicker. Which is what I was hoping for. The cost is affordable and the product is well worth the little extra to spend.
- Reviewed in the United States on December 2, 2024Style: ShampooVerified PurchaseI am a college student in a competitive major, so I’m under a lot of stress. Between the stress, not much sleep, and using a drugstore shampoo (that claimed to be clean), I was losing SOOO much hair. Literally handfuls upon handfuls coming out constantly. Looking at my hairline, you could tell I was experiencing hair loss, and my once very thick, wavy hair was flat and thin. I’ve been working on growing my hair out, so seeing so much start falling out was very discouraging. I decided to switch shampoo and conditioner, but as a college student, I can’t spend 20 dollars a bottle. I found this brand and decided to just try it.
It has literally only been one week, and my roommate has noticed a difference. When I brought it up to her and pulled my hair back to show my hairline, her jaw hit the floor because of how different it was. My hair is so soft, thick, and the waves/curls are coming back. This is one of those products that really does what it says it’s going to, and it has so greatly improved my hair and my confidence. I had never heard of V&Co before ordering, but I’m so glad I found this company- this shampoo and conditioner really saved my hair!
- Reviewed in the United States on February 18, 2025Style: ShampooVerified PurchaseAwesome shampoo and gets a high rating on YUKA. Smell is fantastic have purchased multiple times.
- Reviewed in the United States on August 13, 2024Style: ShampooVerified PurchaseI received four bottles of shampoo today, and I’m really disappointed. The bottles were light, with one even badly dented. They looked old and dusty, which was surprising. When I shined a flashlight through them, I noticed that none of the bottles were even full. This was not what I expected at all, and I’m really unhappy with this purchase.
1.0 out of 5 starsI received four bottles of shampoo today, and I’m really disappointed. The bottles were light, with one even badly dented. They looked old and dusty, which was surprising. When I shined a flashlight through them, I noticed that none of the bottles were even full. This was not what I expected at all, and I’m really unhappy with this purchase.Disappointed With The Condition
Reviewed in the United States on August 13, 2024
Images in this review
- Reviewed in the United States on February 13, 2025Style: ShampooVerified PurchaseIt appears to be a healthier shampoo, but the fragrance is overpowering!! Having said that, I’m very suspicious of what bad or toxic ingredients they’re hiding in the “fragrance.” I would give five stars if they had an unscented option, but with the overwhelming fragrance I can’t feel secure that they’re not hiding toxic ingredients.
- Reviewed in the United States on January 11, 2025Style: CondtionerVerified Purchasei use the straight hair v&co shampoo and the thickening conditioner. it leaves my hair so silky smooth it’s insane. i’ve never used a better shampoo and conditioner combo. i went for this one bc it was cheaper than the high end ones and in my opinion works even better than them. i absolutely love this product!!!
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