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ILIA - Limitless Lash Mascara | Non-Toxic, Cruelty-Free, Lightweight & Nourishing, Flake + Smudge-Resistant, Black Mascara, Ophthalmologist-Tested, Safe For Sensitive Eyes

4.4 out of 5 stars 5,838 ratings

$29.00 $103.57 per fluid ounce
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Purchase options and add-ons

Color Black
Product Benefits Nourishing
Special Feature Smudge-resistant, Non-Flaking
Brand ILIA
Item Form Gel

About this item

  • WHAT IT IS: An Award-Winning Clean Mascara That Lengthens, Lifts + Separates—Now With More Planet-Friendly Packaging.
  • WHAT IT DOES: This Cult-Favorite Mascara Takes Lashes Beyond Their Limits—Naturally. The Dual-Sided Wand Catches Every Lash For Eye-Opening Length + Definition. Long-Lasting Formula Resists Clumping, Flaking + Smudging.
  • KEY CLEAN INGREDIENTS: The Naturally Derived Formula Features Arginine, A Haircare Hero That Helps Fortify + Reinforce Lashes From Within, Organic Shea Butter Weightlessly Conditions + Adds A Soft, Flexible Feel, + Beeswax Helps Seal In Moisture For Nourished, Healthy-Looking Lashes.
  • EYE SAFE: Ophthalmologist-Tested, Safe For Sensitive Eyes + Safe For Contact Lens Wearers.
  • THOUGHTFULLY FORMULATED: Vegan, Cruelty-Free, Gluten-Free, Sustainably Sourced + Packaged.
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Product Description

ILIA Limitless Lash Mascara: For nourished, lifted, lengthened lashes.
Limitless Lash Mascara lifts, lengthens, and separates with just the right amount of volume.
How to Use Limitless Lash Mascara: Curl, Volumize, Define, and Remove.
Key Ingredients: Arginine (Keratin), Organic Shea Butter, Beeswax + Carnauba Wax.
Clean, comfortable and weightless, Limitless Lash Mascara resists smudging and flaking.

Pairs Well With

    • What It Is

      A clean skin tint offering light coverage, potent skincare, and mineral SPF.

    • What It Is

      A clean, medium-coverage concealer with skincare benefits and a light texture.

    • What It Is

      A richly pigmented, water-resistant gel eyeliner pencil with built-in sharpener.

    • Why We Love It

      Improves the look of dryness, blemishes, wrinkles, and uneven tone over time.

    • Why We Love It

      Instantly blends into skin with a creamy, creaseless stretch.

    • Why We Love It

      Glides on effortlessly, blends beautifully, and once set, it stays put.

  • Limitless Lash Mascara is ophthalmologist-tested to be safe for sensitive eyes and contact lens wearers.

  • Limitless Lash Mascara is not a tubing mascara, but it removes easily with warm water just like one.

  • Yes, Limitless Lash Mascara is oil-free.

  • Many black pigments in the beauty industry are derived from an ingredient called Carbon Black, which studies show should be avoided whenever possible. Instead, we choose to get the black pigment from Charcoal – a clean alternative.

  • ILIA Limitless Lash Mascara is cruelty-free but not vegan, due to a small amount of ethically sourced beeswax in the formula.

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 3 x 3 x 5 inches; 0.64 ounces
  • Item model number ‏ : ‎ I0113742
  • UPC ‏ : ‎ 818107021312
  • Manufacturer ‏ : ‎ ILIA
  • ASIN ‏ : ‎ B07BWYRQ8C
  • Customer Reviews:
    4.4 out of 5 stars 5,838 ratings

Compare with similar items

This Item
ILIA - Limitless Lash Mascara | Non-Toxic, Cruelty-Free, Lightweight & Nourishing, Flake + Smudge-Resistant, Black Mascara, Ophthalmologist-Tested, Safe For Sensitive Eyes
ILIA - Limitless Lash Mascara | Non-Toxic, Cruelty-Free, Lightweight & Nourishing, Flake + Smudge-Resistant, Black Mascara, Ophthalmologist-Tested, Safe For Sensitive Eyes
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Price$29.00$37.00$37.00$36.00-18% $17.99
List:$21.99
$39.99
Price Per Unit$103.57 / fluid ounce$137.04 / fluid ounce$92.50 / fluid ounce$120.00 / fluid ounce$17.99 / fluid ounce$39.99 / fluid ounce
Delivery
Get it as soon as Saturday, May 17
Get it as soon as Thursday, May 29
Get it as soon as Thursday, May 29
Get it as soon as Saturday, May 17
Get it as soon as Saturday, May 17
Get it as soon as Saturday, May 17
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Important information

Safety Information

For external use only. Avoid contact with eyes. Keep away from naked flame or direct heat sources.

Ingredients

Aqua/Water/Eau, Cera Alba/Beeswax/Cire D'Abeille*, Butyrospermum Parkii (Shea) Butter*, Polyglyceryl-6 Distearate, Dimer Dilinoleyl Dimer Dilinoleate, Glycerin, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba*, Polyglyceryl-10 Myristate, Cetyl Alcohol, Glyceryl Caprylate, Leuconostoc/Radish Root Ferment Filtrate, Zea Mays (Corn) Starch*, Xanthan Gum, Arginine, Phenethyl Alcohol, Biotin, Urtica Dioica (Nettle) Extract, 1,2-Hexanediol, Caprylyl Glycol, Sodium Benzoate, Citric Acid, Potassium Sorbate, Benzoic Acid, Myristoyl Pentapeptide-17, Ci 77499 (Iron Oxide).

Directions

Use the shorter section of the dual-sided brush to curl and create volume, then the longer side to build length and separate with precision. One coat lifts and extends lashes with a natural effect, while additional coats build to create a more dramatic appearance. For lashes that are naturally extra straight, use an eyelash curler before application. At the end of the day, simply remove with warm water.

Customer reviews

4.4 out of 5 stars
5,838 global ratings

Review this product

Share your thoughts with other customers

Customers say

Customers find this mascara to be of professional quality, with a nice long natural look and effective lengthening properties that separate lashes better. The product applies smoothly and cleans off easily, with one customer noting it's perfect for sensitive eyes. While some customers report it doesn't smudge or flake, others mention it tends to smudge and run. Similarly, opinions on clumping are mixed, with some saying it doesn't clump while others find it super clumpy.

AI-generated from the text of customer reviews

238 customers mention "Mascara quality"197 positive41 negative

Customers praise the mascara's wand, describing it as amazing.

"...If you’re looking for a reliable, everyday mascara that can handle a bit of sweat without being a pain to remove, this is the one...." Read more

"I have short thin eyelashes and this mascara is amazing. The two-sided brushes on the wand pick up every lash. I love this one." Read more

"...long; I've worn it out on the water, in rain, cried, & did not have mascara all over my face--just dabbed my lashes & good to go; My dermatologist..." Read more

"This was such a beautiful mascara with the best wand I've ever used. Unfortunately, it's not waterproof...." Read more

185 customers mention "Natural look"181 positive4 negative

Customers love the natural look of this mascara, describing it as sheer perfection that makes lashes stand out with a nice long appearance.

"...It gives such even coverage, no clumping, and makes my lashes look naturally full and defined...." Read more

"...Looks beautiful, lengthening, and does not make my lashes look clumpy" Read more

"...The application itself is so smooth and looks so pretty without any unwanted clumpiness or flaking...." Read more

"...I wore it to see Inside Out 2 (where i cried), the mascara itself looks really great, especially because the brush has 2 different volume settings..." Read more

158 customers mention "Lengthening"138 positive20 negative

Customers appreciate how the mascara lengthens and separates their lashes, making them look long and wispy.

"...Looks beautiful, lengthening, and does not make my lashes look clumpy" Read more

"...extremely sensitive eyes & it causes no irritation; The two different bristle sizes so you can opt for various fullness/length looks; My lashes are..." Read more

"This Ilia mascara gives your lashes length and separates ypur lashes. First you put on one or two coats of the mascara...." Read more

"I am obsessed with this mascara. It lengthens, lasts all day, and is just beautiful. I will be buying agin. Also, we love a good mascara thats clean." Read more

97 customers mention "Ease of application"93 positive4 negative

Customers find the mascara easy to apply, describing it as smooth and hassle-free, with one customer noting it works well on separate eyelashes.

"Exactly what I ordered-quick and easy." Read more

"...It goes on smoothly and comes off easily. I would recommend." Read more

"Applies very easaly." Read more

"I love the way it applies, doesn’t flake, not long lasting without primer. I won’t be buying another tube though...." Read more

94 customers mention "Ease of cleaning"89 positive5 negative

Customers find the mascara easy to clean, noting that it washes off easily.

"This mascara is clean, gentle on my eyes, curls my lashes beautifully, and stays perfect all day...." Read more

"...I will be buying agin. Also, we love a good mascara thats clean." Read more

"...No clumps and an easy cleanup. Doesn't flake or sink on my lower lid which was what I was looking for on all fronts." Read more

"Love this as a clean mascara product. Also a good value for the cost. It hasn't clumped or dried up and I've had it for a year." Read more

176 customers mention "Smudge resistance"91 positive85 negative

Customers have mixed experiences with the mascara's smudge resistance, with some reporting that it doesn't smudge or flake at all, while others mention that it tends to smudge and run.

"...No smudging, no raccoon eyes, just solid performance every time...." Read more

"...First thing, ITS NOT SMUDGE/WATER/DUSTPROOF...." Read more

"...However, the length this gives me with little to no flaking or smudging is remarkable...." Read more

"It looks good on my eyelashes but it does flake. Maybe I should try just no putting it on my bottom lashes." Read more

128 customers mention "Clumping"87 positive41 negative

Customers have mixed experiences with the mascara's clumping properties, with some reporting it doesn't clump at all while others find it goes on clumpy.

"...Nothing really compares. It gives such even coverage, no clumping, and makes my lashes look naturally full and defined...." Read more

"...Looks beautiful, lengthening, and does not make my lashes look clumpy" Read more

"...on a monthly subscription because by the end of a month, it's unusably clumpy...." Read more

"...No clumps, no heavy chemicals, and it removes so easily with micellar water. Total game-changer!..." Read more

125 customers mention "Irritation"63 positive62 negative

Customers have mixed experiences with how the mascara affects their eyes, with some finding it perfect for sensitive eyes and noting it doesn't irritate them, while others report that it burns badly and stings.

"...I highly recommend for people with dry eyes as it doesn’t irritate them!" Read more

"...I also cry, often, and this mascara makes my eyes burn. I really wanted to love it but it was a one and done for me." Read more

"Best so for sensitive eyes. No clumping you can build it up or not. Easy to remove. And does not run." Read more

"...if my eyes water at all or I cry while wearing it, it burns tremendously and I have to wipe it all off right away...." Read more

Religious Mascara Wearer
3 out of 5 stars
Religious Mascara Wearer
Before I go all negative on it, I can say for sure that the look it gives you is natural and AMAZING. I honestly wasn’t going to do a review on this mascara since i had stopped using it but as someone who wears 5 different mascara religiously (every single day), it would be a disservice to the girlies to not to do one. First thing, ITS NOT SMUDGE/WATER/DUSTPROOF. I wore it to see Inside Out 2 (where i cried), the mascara itself looks really great, especially because the brush has 2 different volume settings allowing me to mix and match my lashes but by the end of the movie I wiped my eye and there was nothing there. Like absolutely nothing. As much as it is a great advantage in taking your makeup off flawlessly, it’s not the best mascara if you’re an eye rubber or regular tear dropper. I work 12 hour shifts and use this mascara on my bottom lashes, not even 3 hours into my shift i see mascara dots on my under eye.. anyways. Second thing. Smell is so bad. That’s it. that’s the end of the sentence. that’s how bad the smell is. One thing i will say is, if you accidentally poke yourself or get it in your actual eye, you’ll be okay. overall ilia gets a 4/10 for me. I’ve tried 30 mascara at this point and ilia is just not the mascara for me. I hope you have better luck!
Thank you for your feedback
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Top reviews from the United States

  • Reviewed in the United States on April 9, 2025
    I’ve been using this mascara for a long time now and keep coming back to it—even after trying others here and there. Nothing really compares. It gives such even coverage, no clumping, and makes my lashes look naturally full and defined.

    What really sets it apart is how balanced it is—it stays put all day, even through workouts, but still comes off easily at the end of the day with no rubbing or irritation. No smudging, no raccoon eyes, just solid performance every time.

    If you’re looking for a reliable, everyday mascara that can handle a bit of sweat without being a pain to remove, this is the one. Truly a staple in my makeup bag.
    6 people found this helpful
    Report
  • Reviewed in the United States on April 30, 2025
    I have short thin eyelashes and this mascara is amazing. The two-sided brushes on the wand pick up every lash. I love this one.
  • Reviewed in the United States on March 25, 2025
    Love this mascara!!!

    Definitely the most pricey mascara I have bought (typically I lean more towards $5-$10 mascara/makeup if I can help it). However, the length this gives me with little to no flaking or smudging is remarkable. I also feel it lasts longer, I replace the tube about every 3-5 months depending on how often I reapply makeup

    Every other mascara I’ve used smudges on my lid and flakes, but this one doesn’t!

    Looks beautiful, lengthening, and does not make my lashes look clumpy
    5 people found this helpful
    Report
  • Reviewed in the United States on February 27, 2025
    What I love about this mascara (living in a very hot climate): While it's not waterproof, it also doesn't run/smudge/flake; I have extremely sensitive eyes & it causes no irritation; The two different bristle sizes so you can opt for various fullness/length looks; My lashes are healthier when I use it regularly; It's not full of toxic crap; It lasts all day long; I've worn it out on the water, in rain, cried, & did not have mascara all over my face--just dabbed my lashes & good to go; My dermatologist uses this too & recommends it.

    What I don't love: It dries out *really* fast. I buy this on a monthly subscription because by the end of a month, it's unusably clumpy. I also have to store my surplus ones in the fridge, or it lasts about 2 weeks. For the price, this is a terrible deal! While I definitely prefer tubing mascara, & the lacking longevity of this product drives me nuts, I use it anyway because I can no longer stand behind cosmetic products that poison our bodies. I personally have seen a drastic improvement in skin health since cutting out toxic cosmetics. And as far as clean mascaras go, this one is by far the absolute best.
    33 people found this helpful
    Report
  • Reviewed in the United States on April 9, 2025
    10/10! I am super sensitive to mascaras, they give me terrible headaches and dry eyes. This one is a total gamechanger. The application itself is so smooth and looks so pretty without any unwanted clumpiness or flaking. It is also easy to remove but it doesn't smudge throughout the day which is really nice. This will be the only mascara I'll be buying for awhile!
    4 people found this helpful
    Report
  • Reviewed in the United States on March 30, 2025
    I typically don’t spend over $20 on mascara but ordered this cuz the shipping was fast and it had clean ingredients. I was surprised at how much I liked it! It dosnt get flakey or clumpy however it’s not water proof (cryers beware lol)…started using it around Jan 26th and it’s almost April and it hasn’t started irritating my eyes which lets me know it’s going bad, which is impressive. Most natural mascara starts going bad after a month or two which I can’t stand replacing so soon. I’ll be ordering this again— this is a good formula.
    6 people found this helpful
    Report
  • Reviewed in the United States on July 26, 2024
    Before I go all negative on it, I can say for sure that the look it gives you is natural and AMAZING.

    I honestly wasn’t going to do a review on this mascara since i had stopped using it but as someone who wears 5 different mascara religiously (every single day), it would be a disservice to the girlies to not to do one.

    First thing, ITS NOT SMUDGE/WATER/DUSTPROOF. I wore it to see Inside Out 2 (where i cried), the mascara itself looks really great, especially because the brush has 2 different volume settings allowing me to mix and match my lashes but by the end of the movie I wiped my eye and there was nothing there. Like absolutely nothing. As much as it is a great advantage in taking your makeup off flawlessly, it’s not the best mascara if you’re an eye rubber or regular tear dropper. I work 12 hour shifts and use this mascara on my bottom lashes, not even 3 hours into my shift i see mascara dots on my under eye.. anyways.

    Second thing. Smell is so bad. That’s it. that’s the end of the sentence. that’s how bad the smell is.

    One thing i will say is, if you accidentally poke yourself or get it in your actual eye, you’ll be okay.

    overall ilia gets a 4/10 for me. I’ve tried 30 mascara at this point and ilia is just not the mascara for me. I hope you have better luck!
    Customer image
    3.0 out of 5 stars
    Religious Mascara Wearer

    Reviewed in the United States on July 26, 2024
    Before I go all negative on it, I can say for sure that the look it gives you is natural and AMAZING.

    I honestly wasn’t going to do a review on this mascara since i had stopped using it but as someone who wears 5 different mascara religiously (every single day), it would be a disservice to the girlies to not to do one.

    First thing, ITS NOT SMUDGE/WATER/DUSTPROOF. I wore it to see Inside Out 2 (where i cried), the mascara itself looks really great, especially because the brush has 2 different volume settings allowing me to mix and match my lashes but by the end of the movie I wiped my eye and there was nothing there. Like absolutely nothing. As much as it is a great advantage in taking your makeup off flawlessly, it’s not the best mascara if you’re an eye rubber or regular tear dropper. I work 12 hour shifts and use this mascara on my bottom lashes, not even 3 hours into my shift i see mascara dots on my under eye.. anyways.

    Second thing. Smell is so bad. That’s it. that’s the end of the sentence. that’s how bad the smell is.

    One thing i will say is, if you accidentally poke yourself or get it in your actual eye, you’ll be okay.

    overall ilia gets a 4/10 for me. I’ve tried 30 mascara at this point and ilia is just not the mascara for me. I hope you have better luck!
    Images in this review
    Customer image
    175 people found this helpful
    Report
  • Reviewed in the United States on April 26, 2025
    This mascara is clean, gentle on my eyes, curls my lashes beautifully, and stays perfect all day.
    No clumps, no heavy chemicals, and it removes so easily with micellar water. Total game-changer!

    was using another very popular mascara that worked great — until my eyelashes started falling out.
    After doing some research, I found that many mascaras are packed with heavy chemicals that can be too harsh for sensitive eyes.
    That’s when I discovered this mascara!!
    Already ordered the second bottle

Top reviews from other countries

Translate all reviews to English
  • Lupita
    2.0 out of 5 stars Baja las pestañas. Mancha
    Reviewed in Mexico on March 7, 2025
    Si, si te las sube en el momento y las alarga muy lindo pero a las 2-3 horas te baja el rizo y te mancha
    Report
  • Michael Keleuva
    1.0 out of 5 stars Gebrauchte Ware erhalten
    Reviewed in Germany on April 6, 2025
    Gebrauchte Ware bekommen. Frechheit.
  • GraceKelly
    5.0 out of 5 stars Natural Look, All-Day Wear
    Reviewed in the United Kingdom on April 1, 2025
    Lovely natural looking mascara, easy to remove but also stays in place all day.
  • Detox Mama Bear
    5.0 out of 5 stars Best natural mascara!
    Reviewed in Canada on February 10, 2025
    Best natural mascara! Love this stuff
  • Hana
    4.0 out of 5 stars Beautiful
    Reviewed in Saudi Arabia on May 31, 2021
    Gives a beautiful looking lashes and you can easily wash it with just warm water

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Product Summary: ILIA - Limitless Lash Mascara | Non-Toxic, Cruelty-Free, Lightweight & Nourishing, Flake + Smudge-Resistant, Black Mascara, Ophthalmologist-Tested, Safe For Sensitive Eyes

From ILIA

4.4 out of 5 stars, 5,838 ratings

Customer reviews

3K+ bought in past week

Price

One-time purchase: $29.00 ( $103.57 / fluid ounce)

Subscribe & Save price (No fees, Cancel anytime): $29.00 ( $103.57 / Fl Oz)

Additional savings available through Subscribe & Save (No fees, Cancel anytime)

Purchasing options

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About this Item

  • WHAT IT IS: An Award-Winning Clean Mascara That Lengthens, Lifts + Separates—Now With More Planet-Friendly Packaging.
  • WHAT IT DOES: This Cult-Favorite Mascara Takes Lashes Beyond Their Limits—Naturally. The Dual-Sided Wand Catches Every Lash For Eye-Opening Length + Definition. Long-Lasting Formula Resists Clumping, Flaking + Smudging.
  • KEY CLEAN INGREDIENTS: The Naturally Derived Formula Features Arginine, A Haircare Hero That Helps Fortify + Reinforce Lashes From Within, Organic Shea Butter Weightlessly Conditions + Adds A Soft, Flexible Feel, + Beeswax Helps Seal In Moisture For Nourished, Healthy-Looking Lashes.
  • EYE SAFE: Ophthalmologist-Tested, Safe For Sensitive Eyes + Safe For Contact Lens Wearers.
  • THOUGHTFULLY FORMULATED: Vegan, Cruelty-Free, Gluten-Free, Sustainably Sourced + Packaged.

Product Description

ILIAs Limitless Lash Mascara is an award-winning clean mascara that goes above and beyond the expectations of any natural mascara. Buildable and flake-free, this 99 percent natural mascara lifts, curls, lengthens and adds just the right amount of volume.

Newer Version Available

Eyelash Growth Serum, Eyelash Serum for Fuller, Thicker and Longer-Looking Lashes, Advanced Lash Enhancement Natural Formula Vegan Cruelty-Free 5ML

$17.99 ( $105.82 / fluid ounce) , 4.9 out of 5 stars, 13 ratings

In Stock

Important Information

Safety Information

For external use only. Avoid contact with eyes. Keep away from naked flame or direct heat sources.

Ingredients

Aqua/Water/Eau, Cera Alba/Beeswax/Cire D'Abeille*, Butyrospermum Parkii (Shea) Butter*, Polyglyceryl-6 Distearate, Dimer Dilinoleyl Dimer Dilinoleate, Glycerin, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba*, Polyglyceryl-10 Myristate, Cetyl Alcohol, Glyceryl Caprylate, Leuconostoc/Radish Root Ferment Filtrate, Zea Mays (Corn) Starch*, Xanthan Gum, Arginine, Phenethyl Alcohol, Biotin, Urtica Dioica (Nettle) Extract, 1,2-Hexanediol, Caprylyl Glycol, Sodium Benzoate, Citric Acid, Potassium Sorbate, Benzoic Acid, Myristoyl Pentapeptide-17, Ci 77499 (Iron Oxide).

Directions

Use the shorter section of the dual-sided brush to curl and create volume, then the longer side to build length and separate with precision. One coat lifts and extends lashes with a natural effect, while additional coats build to create a more dramatic appearance. For lashes that are naturally extra straight, use an eyelash curler before application. At the end of the day, simply remove with warm water.

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